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Original Articles

Services Marketing: Where Does It Fit in the Curriculum

Pages 21-28 | Published online: 09 Oct 2015

References

  • Berry, Leonard L. (1980), “Services Marketing Is Different,” Business Magazine (May-June).
  • Damian, Jacqueline (1990), “Customer Service: The Great Intangible,” Electronics (July).
  • Dictionary of Marketing Terms (1988), Peter D. Bennett, ed., Chicago, 111.: American Marketing Association, 184.
  • Enis, B.M. and K.J. Roering (1981), “Services Marketing: Different Products, Similar Strategy,” in Marketing of Services, Donnelly and George, ed. Chicago, Ill.: American Marketing Association, 1, 3.
  • George, William R., et al. (1986), “Teaching Services Marketing,” in 1986 AMA Winter Educators’ Conference: Marketing Education: Knowledge Development, Dissemination, and Utilization, Joseph Guiltinan and Dale Achabal, eds. Chicago, 111.: American Marketing Association, 52.
  • Hansen, Nancy L. (1987), Services Marketing Course Collection, 2nd ed., American Marketing Association.
  • Kotier, Philip and Gary Armstrong (1989), Principles of Marketing, 4th ed. Englewood Cliffs, N.J.: Prentice Hall.
  • Lovelock, C. (1981) “Why Marketing Management Needs to be Different for Services,” in Marketing of Services, James Donnelly and William George, eds. Chicago, 111.: American Marketing Association, 5.
  • Rushton, Angela M. and David J. Carson (1989), “The Marketing of Services: Managing the Intangibles,” European Journal of Marketing, 23, 8.
  • Shostack, G. Lynn (1982), “How To Design A Service,” European Journal of Marketing, 16, 1.
  • Ttaibull, P. and B. Lewis (1982), “The Marketing of Bank Services,” European Journal of Marketing, 16, 3.
  • Weber, Samuel (1990), “It’s A Whole New Way of Doing Business,” Electronics (July).

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