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Volume 2, Issue 1

Marketing Education Review

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Marketing Education Review, Volume 2, Issue 1 (1992)

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Marketing Education Review, Volume 2, Issue 1 (1992)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Volume 2, 1992 Vol 1, 1990-1991

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Article

From the Editor

Raymond W. LaForge

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (77.6 KB)

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Article

Key Issues in Marketing Education

Claire P. Bolfing

Page: 1

Published online: 09 Oct 2015

CitationforKey Issues in Marketing Education | PDF (116.6 KB)

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Article

Computer Simulation Games in Marketing: Past, Present, and Future

Alvin C. Burns & James. W. Gentry

Pages: 3-13

Published online: 09 Oct 2015

AbstractforComputer Simulation Games in Marketing: Past, Present, and Future | References | PDF (1.5 MB)

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Article

Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance

Roobina Ohanian, Armen Tashchian & Larry H. Beard

Pages: 14-20

Published online: 09 Oct 2015

AbstractforConstructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance | References | PDF (1.1 MB)

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Article

Services Marketing: Where Does It Fit in the Curriculum

Allen J. Wedell & George J. Kress

Pages: 21-28

Published online: 09 Oct 2015

AbstractforServices Marketing: Where Does It Fit in the Curriculum | References | PDF (986 KB)

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Article

Innovative Marketing Education

Dan Spitzer

Page: 29

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (83.2 KB)

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Article

Selecting the Optimum Number of In-Class Sales Presentations

Stephen E. Calcich & Dan C. Weilbaker

Pages: 31-33

Published online: 09 Oct 2015

First Page PreviewforSelecting the Optimum Number of In-Class Sales Presentations | References | PDF (463.4 KB)

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Article

Business Student Use of Research Data Bases: Implications for Educators

Ruth A. Taylor & John K. Ross III

Pages: 34-38

Published online: 09 Oct 2015

First Page PreviewforBusiness Student Use of Research Data Bases: Implications for Educators | References | PDF (623.3 KB)

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Article

The Marketing Case Corner

Kenneth C. Williamson

Page: 39

Published online: 09 Oct 2015

CitationforThe Marketing Case Corner | PDF (76.6 KB)

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Article

How to Teach a Marketing Case about a Supplier Changing Its Selling Strategy from Transactional to Relationship

Stephen X. Doyle & Kurt Engemann

Pages: 41-44

Published online: 09 Oct 2015

First Page PreviewforHow to Teach a Marketing Case about a Supplier Changing Its Selling Strategy from Transactional to Relationship | References | PDF (489.1 KB)

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Article

Global Marketing Education

Raymond W. LaForge

Page: 45

Published online: 09 Oct 2015

CitationforGlobal Marketing Education | PDF (91.6 KB)

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Article

Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business

Peter Gordon & D.K. (Skip) Smith

Pages: 47-53

Published online: 09 Oct 2015

First Page PreviewforPlanning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business | PDF (1.1 MB)

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Article

Micro Marketing Education

Page: 55

Published online: 09 Oct 2015

CitationforMicro Marketing Education | PDF (147 KB)

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Article

Review of WordPerfect “Graphics”

Alvin C. Burns

Pages: 55-56

Published online: 09 Oct 2015

CitationforReview of WordPerfect “Graphics” | PDF (263.7 KB)

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Marketing Education Review (Vol.2, Iss.1, 1992)

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