Oral Case Exams in Marketing: Enhancing and Evaluating Communication and Problem-Solving Skills

References

• Bloom, Benjamin S. (1956), Taxonomy of Educational Objectives: The Classification of Educational Goals, New York: Longmans, Green.
   Google Scholar
• Boehrer, J. and M. Linsky (1990), “Teaching with Cases: Learning to Question,” in M. Svinicki (ed.) The Changing Face of College Teaching, San Francisco: Jossey-Bass, 41–57.
   Google Scholar
• Boyer, Ernest L, Shirley Kenny, Bruce Alberts, Wayne Booth, Milton Glaser, Charles Glassick, Stanley Ikenberry, Kathleen Jamieson, Robert O’Neil, Carolynn Reid-Wallace, Chang-Lin Tien and Chen Ning Yang, (1995), Reinventing Undergraduate Education: A Blueprint for America’s Research Universities, Princeton: Carnegie Foundation.
   Google Scholar
• Buckley, M. Ronald, E.B. Peach and W. Weitzel (1989), “Are Collegiate Business Programs Adequately Preparing Students for the Business World?” Journal of Education for Business, 65 (December), 101–105.
   Google Scholar
• Carnevale, Anthony P., Leila J. Gainer, Ann S. Meltzer and Shari L. Holland (1988), “Workplace Basics: The Skills Employers Want,” Training and Development Journal, 42 (October), 22–30.
   Google Scholar
• Cromwell, Lucy, (1992), “Assessing Critical Thinking,” New Directions in Community Colleges, 20 (Spring), 25–35.
   Google Scholar
• Day, George S. (1997), “Aligning the Organization to the Market.” In Reflections on the Futures of Marketing: Practice and Education, Cambridge, MA: Marketing Science Institute, 67–97.
   Google Scholar
• Dyrud, Marilyn A. and Rebecca B. Worley (1998), “Critical Thinking,” Business Communication Quarterly, 61 (September), 62–64.
   Google Scholar
• Elder, Linda and Richard Paul (1999), Standards for Critical Thinking, online at http://www.criticalthinking.org
   Google Scholar
• Erskine, James A., Michiel R. Leenders and Louise A. Mauffette-Leenders (1981), Teaching with Cases, Waterloo, Ontario: Davis and Henderson Ltd.
   Google Scholar
• Estes, Ralph (1979), “The Profession’s Changing Horizons: A Survey of Practitioners of the Present and Future Important of Selected Knowledge and Skills,” The International Journal of Accounting Education and Research, 14 (Spring), 47–70.
   Google Scholar
• Fordham, David R. and Alexander L. Gabbin (1996), “Skills Versus Apprehension: Empirical Evidence on Oral Communication,” Business Communication Quarterly, 59 (September), 88–97.
   Google Scholar
• Gibson, Joyce T. (1998), “Discussion Teaching Through Case Methods,” Education, 118 (Spring), 345–348.
   Google Scholar
• Grant, Richard (1997), “A Claim for the Case Method in the Teaching of Geography,” Journal of Geography in Higher Education, 21 (July), 171–185.
   Web of Science ®Google Scholar
• Greyser, Stephen A. (1997), “Janus and Marketing: The Past, Present, and Prospective Future of Marketing,” In Reflections on the Futures of Marketing: Practice and Education, Cambridge, MA: Marketing Science Institute, 3–14.
   Google Scholar
• Kane, Kimberly R. (1993), “MBA: A Recruiter’s-Eye View,” Business Horizons, 36 (January-February), 65–68.
   Google Scholar
• King, Patricia M. and Karen S. Kitchener (1994), Developing Reflective Judgment: Understanding and Promoting Intellectual Growth and Critical Thinking in Adolescents and Adults, San Francisco: Jossey-Bass.
   Google Scholar
• Knight, Carol (1992), “Assessing Critical Thinking,” New Directions in Community Colleges, 20 (Spring), 63–73.
   Google Scholar
• Kotier, Philip (1997), Marketing Management: Analysis, Planning, Implementation and Control, Upper Saddle River, NJ: Prentice-Hall.
   Google Scholar
• Krzystofik, Anthony T. and Richard Fein (1988), “Does Your Firm Use the Right Approach in Hiring Campus Recruits?” Journal of Accountancy, 166 (November), 83–88.
   Web of Science ®Google Scholar
• Lehmann, Donald R. (1997), “Some Thoughts on the Futures of Marketing,” In Reflections on the Futures of Marketing: Practice and Education, Cambridge, MA: Marketing Science Institute, 121–135.
   Google Scholar
• Maes, Jeanne D., Teresa G. Weldy and Marjorie L. Icenogle, (1997), “A Managerial Perspective: Oral Communication Competency is Most Important for Business Students in the Workplace,” The Journal of Business Communication, 34 (January), 67–80.
   Google Scholar
• McKewen, Beryl G, “Teaching Critical Thinking Skills in Business Education,” Journal of Education for Business, 70 (November), 99–104.
   Google Scholar
• Merry, Robert W. (1981), “The Usefulness of the Case Method for Training in Administration,” distributed by Intercollegiate Case Clearing House, Soldiers Field, Boston, MA.
   Google Scholar
• Miller, LaRonda R. (1997), “Better Ways to Think and Communicate,” Association Management, 49 (December), 71–73.
   Google Scholar
• Mines, Robert A., Patricia M. King, Albert B. Hood and Phillip K. Wood, “Stages of Intellectual Development and Associated Critical Thinking Skills in College Students,” Journal of College Student Development, 31 (November), 538–547.
   Web of Science ®Google Scholar
• Popham, W. James (1993), “Circumventing the High Costs of Authentic Assessment,” Phi Delta Kappan, 74 (February), 470–474.
   Web of Science ®Google Scholar
• Porter, Lyman W. and Lawrence E. McKibbin (1988), Management Education and Development: Drift or Thrust into the 21st Century? New York: McGraw-Hill.
   Google Scholar
• Reinsch, Lamar Jr. and Annette N. Shelby (1996), “Communication Challenges and Needs: Perceptions of MBA Students,” Business Communication Quarterly, 59 (March), 36–51.
   Google Scholar
• Rogers, Priscilla and Jone Rymer (1998), “Business and Management Communication Cases: Challenges and Opportunities,” Business Communication Quarterly, 61 (March), 7–25.
   Google Scholar
• Savage, Luise В. (1998), “Eliciting Critical Thinking Skills through Questioning,” The Clearing House, 71 (May/June), 291–293.
   Google Scholar
• Shoemaker, Pamela (1993), “Critical Thinking for Mass Communications Students,” Critical Studies in Mass Communication, 10 (March), 99–111.
   Web of Science ®Google Scholar
• Spencer, Brenda H. and Kathryn B. Angus (1998), “The Use of Presentations in the College Classroom,” Journal of Adolescent and Adult Literacy, 41 (May), 658–666.
   Web of Science ®Google Scholar
• Stuart, John A. and Richard W. Burns (1984), “The Thinking Process: A Proposed Instructional Objectives Classification Scheme,” Educational Technology, July, 21–26.
   Google Scholar
• Webster, Frederick E., Jr. (1997), “Aligning the Organization to the Market.” In Reflections on the Futures of Marketing: Practice and Education, Cambridge, MA: Marketing Science Institute, 121–135.
   Google Scholar
• Wilkins, Dennis (1998), “Recommendations for Curricula that Stress Reflective Thinking,” Journalism and Mass Communication Educator, 53 (Spring), 64–73.
   Google Scholar
• Worthen, Blaine (1993), “Critical Issues That Will Determine the Future of Alternative Assessment,” Phi Delta Kappan, 74 (February), 444–454.
   Web of Science ®Google Scholar
• Zernike, Kate (1999, February 5), “Colleges Take Aim at ‘Mallspeak,’” News & Observer, E1.
   Google Scholar