23
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

Using an Intensive Living Case in Graduate Marketing Courses: Experiences from an International Project

Pages 31-40 | Published online: 09 Oct 2015

References

  • Andrews, Eugene S. and James L Noel (1986), “Adding Life to the Case-Study Method,” Training & Development Journal, 40 (2), 28–29.
  • Bloom B. S. (1956), Taxonomy of Educational Objectives: The Classification of Educational Goals. London: Longmans, Green and Co.
  • Boyatzis, Richard E., Scott S. Cowen and David A. Kolb (1995), “A Learning Perspective on Executive Education,” Selections, 11 (3), 47–55.
  • Decker, Franz (1995), Bildungsmanagement für eine neue Praxis – Lernprozesse erfolgreich gestalten, pädagogisch und betriebswirtschaftlich führen, budgetieren und finanzieren. München, Lexika Verlag.
  • Drook, G. (1994), “Transcript of Keynote Address: Washington Interactive Multimedia,” Journal of Instructional Delivery Systems, 8 (4), 3–9.
  • Handy, Charles (1989), The Age of Unreason, Boston: Harvard Business School Press.
  • Kedia, Ben and Paula D. Harveston (1998), “Transformation of MBA Programs: Meeting the Challenge of International Competition,” Journal of World Business, 33 (2), 203–217.
  • Krishnan, H. Shanker and Thomas W. Porter (1998), “A Process Approach for Developing Skills in a Consumer Behavior Course,” Journal of Marketing Education, 20 (May), 24–34.
  • Moon, Mark A., John T. Mentzer, Richard C. Reizenstein and Robert B. Woodruff (1998), “A Customer Value-Based Approach to MBA Marketing Education,” Journal of Marketing Education, 20 (May), 53–62.
  • Pitt, Leyland, Pierre Berthon and Matthew Robson (1997), “The Internationalization of Management Knowledge Dissemination: A Dialectic,” Journal of World Business, 32 (4), 369–385.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.