References
- Adams, Henry (1918), The Education of Henry Adams, Oxford: Oxford University Press.
- Auster, C.J. and M. MacRone (1994), “The Classroom as a Negotiated Social Setting: An Empirical Study of the Effects of Faculty Members’ Behavior on Students’ Participation,” Teaching Sociology, 22, 289–300.
- Carter, E. Vincent (2002), “Cognitive Minds and Connected Markets: A Computer-Based Consumer Behavior Course Module for the Digital Future,” Marketing Education Review, 12 (3), 35–44.
- Celsi, Richard L. and Mary Wolfinbarger (2002), “Discontinuous Classroom Innovation: Waves of Change for Marketing Education,” Journal of Marketing Education, 24 (April), 64–72.
- Clarke, Irvine, III and Theresa B. Flaherty (2002), “MLearning: Using Wireless Technology to Enhance Marketing Education,” Marketing Education Review, 12 (3), 67–76.
- Davis, Barbara Gross (1993), Tools for Teaching, San Francisco: Jossey-Bass.
- Drea, John T., Carolyn Tripp, and Kathleen Stuenkel (2005), “An Assessment of the Effectiveness of an In-Class Game on Marketing Students’ Perceptions and Learning Outcomes,” Marketing Education Review, 15 (1), 25–33.
- Egemen, E., F. Edwards, and N. Nirmalakhandan (1998), “Computer Simulation Models in Environmental Engineering Education,” Water Science and Technology, 38, 295–302.
- Elliott, Kevin M. and Mark C. Hall (2002), “Integrating Laptop Technology Into the Classroom: A Pedagogical Challenge for Marketing Faculty,” Marketing Education Review, 12 (3) 59–65.
- Fassinger, Polly A. (1995), “Understanding Classroom Interaction: Students’ and Professors’ Contributions to Students’ Silence,” Journal of Higher Education, 66 (1), 82–96.
- Ferrell, O.C. and Linda Ferrell (2002), “Assessing Instructional Technology in the Classroom,” Marketing Education Review, 12 (3), 19–24.
- Hannaford, William, Robert Erffmeyer, and Chuck Tomkovick (2002), “Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course,” Marketing Education Review, 12 (3), 47–57.
- Howe, Neil and William Strauss (2000), Millennials Rising: The Next Great Generation, New York: Vintage Books.
- Howard, J.R. and A.L. Henney (1998), “Student Participation and Instructor Gender in Mixed-Age College Classroom,” Journal of Higher Education, 69, 384–405.
- Jones, Kirby O. and Craig A. Kelley (2003), “Teaching Marketing Via the Internet: Lessons Learned and Challenges to be Met,” Marketing Education Review, 13 (1), 81–89.
- Lamont, Lorraine M. and Ken Friedman (2001), “Meeting the Challenges to Undergraduate Marketing Education,” Journal of Marketing Education, 19 (3), 17–30.
- MacDonald, J.B. (1989), “Using Reacting Moves to Promote Discussion,” Questioning Exchange, 3
- Malhotra, Naresh K., Ashutosh Dixit, and Can Uslay (2002), “Integrating Internet Technology in Marketing Research Education,” Marketing Education Review, 12 (3), 25–34.
- Marchant, Gregory J. (2002), “Student Reading of Assigned Articles: Will This Be on the Test?” Teaching of Psychology, 29 (1), 49–51.
- McBane, Donald A. (2003), “Getting the Horse to Drink: Teaching Technology to Marketing Students,” Marketing Education Review, 13 (2), 1–6.
- McCollum, Kelly (1999), “Colleges Urged to Use Technology to Promote ‘Lifelong Learning,” Chronicle of Higher Education, 46 (5), A39.
- McKeachie, Wilbert J. (1990), “Research on College Teaching: The Historical Background,” Journal of Educational Psychology, 82 (2), 189–200.
- Nunn, Claudia E. (1996), “Discussion in the College Classroom,” Journal of Higher Education, 67 (May/June), 243–266.
- Peterson, Robert A., Gerald Albaum, Jose Luis Munuera, and William H. Cunningham (2002), “Reflections on the Use of Instructional Technologies in Marketing Education,” Marketing Education Review, 12 (3), 7–17.
- Peterson, Robert M. (2001), “Course Participation: An Active Learning Approach Employing Student Documentation,” Journal of Marketing Education, 23 (December), 187–194.
- Smith, Greg (1996), “Teaching in the 21st Century,” Career World, 25 (2), 6–11.
- Ueltschy, Linda C. (2001), “An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum,” Journal of Marketing Education, 23 (April), 63–72.
- Wright, Lauren K., Mary Jo Bitner, and Valarie A. Zeithaml (1994), “Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content,” Journal of Marketing Education, 16 (Fall), 5–19.