28
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach

Pages 59-62 | Published online: 09 Oct 2015

References

  • Abernethy, Avery M. and Daniel D. Butler (1993), “Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance,” Marketing Education Review, 3, Fall, 40–46.
  • Bacon, Donald R. (2003), “Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context,” Journal of Marketing Education, 25 (April), 31–36.
  • Clarke, Irvine III, Theresa B. Flaherty, and Sandra Mottner (2001), “Student Perceptions of Educational Technology Tools,” Journal of Marketing Education, 23 (December), 169–177.
  • Downey, W.D. and R.W. Taylor (1969), “Feedback for Students on Class Performance,” American Journal of Agricultural Economics, 51 (November), 946–947.
  • Dudley, Sid C. and Nancy D. Marlow (2005), “Assessment Improves Marketing Programs: the Eastern Illinois University Experience,” Marketing Education Review, 15 (2), 11–23.
  • Ferrell, O.C. and Linda Ferrell (2002), “Integrating Technology into the Marketing Classroom,” Marketing Education Review, 12(3), 19–24.
  • Hunt, Lynn, Lynne Eagle, and Philip J. Kitchen (2004), “Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?” Journal of Marketing Education, 26 (April), 75–88.
  • McCollough, Michael A. and Dwayne D. Gremler (1999), “Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers,” Journal of Marketing Education, 21 (August), 118–130.
  • Nicholson, Carolyn Y., Stephen T. Barnett, and Paul E. Dascher (2005), “Curriculum Assessment in Marketing Programs: Current Status and Examination of AACSB Core Standards at the Program Level,” Marketing Education Review, 15 (2), 13–26.
  • Ohanian, Roobina, Armen Tashchian, and Larry H. Beard (1992) “Constructing Marketing Examinations that are Reliable and Valid Measures of Student Performance,” Marketing Education Review, 3 (2), 14–20.
  • O'Hara, Cheryl (1998), “Connecting the Major and Liberal Learning: Integrating Liberal Skills into a Marketing Curriculum the Model at King's College,” Marketing Education Review, 8 (1), 39–46.
  • Quible, Zane K. (1997), “The Efficacy of Several Writing Feedback Systems,” Business Communication Quarterly, 60 (June), 109–123.
  • Robideaux, Douglas R. and David J. Good (2001), “Developing A Marketing Evaluative Measurement (MEM) System for Assessing Content Knowledge,” Marketing Education Review, 13 (1), 7–14.
  • Shipp, Shannon, Charles W. Lamb, Jr., and Michael P. Mokwa (1994), “Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage,” Marketing Education Review, 5 (1), 2–8.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.