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Original Articles

You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods

Pages 75-78 | Published online: 09 Oct 2015

References

  • Belk, Russell W. and Robert V. Kozinets (2005), “Videography in Marketing and Consumer Research,” Qualitative Market Research, 8 (2), 83–141.
  • Berg, Bruce (1995), Qualitative Research Methods for the Social Sciences, 4th Edition, Needham Heights, MA: Pearson.
  • Emerson, Robert M., Rachel L. Fretz, and Linda L. Shaw (1995), Writing Ethnographic Fieldnotes, Chicago: University of Chicago Press.
  • Hannaford, William, Robert Erffmeyer and Chuck Tomkovick (2005), “Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?” Marketing Education Review, 15 (1), 67–76.
  • Khermouch, Gerry (2001), “Consumers in the Mist: Mad Ave.’s Anthropologists are Unearthing Our Secrets,” Business Week, February 26, 92.
  • Labich, Kenneth (1999), “Attention Shoppers: This Man is Watching You,” Fortune, 140 (2), 131–133.
  • Underhill, Paco (2000), Why We Buy: The Science of Shopping, New York: Simon and Schuster.

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