21
Views
3
CrossRef citations to date
0
Altmetric
Articles

Learning the Basics of Classification in the Introductory Marketing Class

Pages 23-27 | Published online: 09 Oct 2015

References

  • Babin, Laure A., Teri Root Shaffer, and Amy Morgan Thomas (2002), “Teaching Portfolios: Uses and Development,” Journal of Marketing Education, 24 (January), 35–43.
  • Bloom, B. S. (1956), Taxonomy of Educational Objectives: The Cognitive Domain, New York: David McKay Company.
  • Chrisman, J. James, Charles W. Hofer, and William R. Boulton (1988), “Toward a System for Classifying Business Strategies,” Academy of Management Review, 13 (March), 413–428.
  • Evans, H. Selby, Michael D. Chafetz, and Fred H. Gage (1984), “Taxonomic Abstraction in Psychobiology,” The Journal of General Psychology, 111 (October), 209–227.
  • Hanson, E. David (2003), “Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes,” Journal of Marketing Education, 25 (February), 108–117.
  • Huges, Graham and Chris Fill (2007), “Redefining the Nature and Format of the Marketing Communications Mix,” Marketing Review, 7 (January), 45–57.
  • Hunt, Shelby D. and Kenneth A. Hunt (1982), “Bartel's Metatheory: A Perspective” in Proceedings of the 11-th Paul D. Converse Symposium, David M. Gardner and Frederick W. Winter, eds., Chicago: American Marketing Association, 50–58.
  • Parsons, Jeffrey and Yair Wand (2008), “Using Cognitive Principles to Guide Classification in Information Systems Modeling,” MIS Quarterly, 32 (December), 839–860.
  • Pearson, Michael M., John W. Barnes, and Marina H. Onken (2006), “Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example,” Journal of Marketing Education, 28 (March), 227–236.
  • Sandy, Ng, Rebekah Russell-Bennett, and Tracey Dagger (2007), “A Typology of Mass Services: the Role of Service Delivery and Consumption Purpose in Classifying Service Experiences,” Journal of Services Marketing, 21 (July), 471–480.
  • Sheth, Jagdish N., David M. Gardner, and Dennis E. Garret (1988), Marketing Theory: Evolution and Evaluation, New York: John Wiley & Sons, Inc.
  • Van Waterschoot and Van den Butle (1992), “The 4P Classification of the Marketing Mix Revisited,” Journal of Marketing, 56 (April), 83–93.
  • Wan, Yun, Satya Menon, and Arkalgud Ramaprasad (2007), “A Classification of Product Comparison Agents,” Communications of the ACM, 50 (August), 65–71.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.