References
- Ampuero, O., & Vila, N. (2006). Consumer perceptions of product packaging. Journal of Consumer Marketing, 23(2), 100–112. doi:10.1108/07363760610655032
- Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37(1), 60–71. doi:10.1509/jmkr.37.1.60.18718
- Hirschman, E. C. (1983). Aesthetics, ideologies and the limits of the marketing concept. Journal of Marketing, 47(3), 45–55. doi:10.2307/1251196
- Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing, 46(3), 92–101. doi:10.2307/1251707
- Hodges, G. C. (2005). Creativity in Education. English in Education, 39(3), 47–61. doi:10.1111/j.1754-8845.2005.tb00624.x
- Hoffman, K. D., & Lee, S. H. (M). (2014). A cit investigation of disruptive student behaviors: The students’ perspective. Marketing Education Review, 24(2), 115–126. doi:10.2753/MER1052-8008240203
- Kaila, H. L. (2005). Democratizing schools across the world to stop killing creativity in children: An Indian perspective. Counselling Psychology Quarterly, 18(1), 1–6. doi:10.1080/09515070500099728
- Laverie, D. A., Madhavaram, S., & McDonald, R. E. (2008). Developing a learning orientation: The role of team based active learning. Marketing Education Review, 18(3), 37–52.
- Lee, S. H. (M)., & Hoffman, K. D. (2014). The “Iron Inventor”: Using creative problem solving to spur student creativity. Marketing Education Review, 24(1), 69–74. doi:10.2753/MER1052-8008240112
- Lee, S. H. (M)., & Hoffman, K. D. (2015). Learning the Shamwow: Creating infomercials to teach the AIDA model. Marketing Education Review, 25(1), 9–14. doi:10.1080/10528008.2015.999586
- Rundh, B. (2009). Packaging design: Creating competitive advantage with product packaging. British Food Journal, 111(9), 988–1002. doi:10.1108/00070700910992880
- Shanahan, K., Hermans, C., & Haytko, D. (2006). Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool. Marketing Education Review, 16(1), 85–90.
- Titus, P. A. (2000). Marketing and the creative problem-solving process. Journal of Marketing Education, 22(3), 225–235. doi:10.1177/0273475300223006
- Vander Schee, B. (2007). Using role-play competition to teach selling skills and teamwork. Marketing Education Review, 17(1), 63–67.
- Vander Schee, B. (2011). Marketing feud: An active learning game of (mis)perception. Marketing Education Review, 21(1), 63–68. doi:10.2753/MER1052-8008210109
- Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310–320. doi:10.1509/jmkr.40.3.310.19238