REFERENCES
- Ashenbaum, B. (2010). The twenty-minute just-in-time exercise. Decision Sciences Journal of Innovative Education, 8(1), 269–274.
- Auster, E. R., & Wylie, K. K. (2006). Creating active learning in the classroom: A systematic approach. Journal of Management Education, 30, 333–353.
- Burgess, B. (2012). Pop-up retailing: The design, implementation, and five-year evolution of an experiential learning project. Journal of Marketing Education, 34(3), 284–296.
- Drea, J. T., Tripp, C., & Stuenkel, K. (2005). As assessment of the effectiveness of an in-class game on marketing students’ perceptions and learning outcomes. Marketing Education Review, 15(1), 25–33.
- Feger, A. L., & Thomas, G. A. (2011). Bailing out the Once-ler: Using Dr. Seuss to teach operations management. Decision Sciences Journal of Innovative Education, 9(1), 69–73.
- Hutt, M. D., & Speh, T. W. (2004). Business marketing education: A distinctive role in the undergraduate curriculum. Fundamentals of Business Marketing Education, 115–138.
- Klotz, D. (2011). The bicycle assembly line game. Decision Sciences Journal of Innovative Education, 9(3), 371–377.
- Shanahan, K. J., Hermans, C. M., & Haytko, D. L. (2006). Overcoming apathy and disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool. Marketing Education Review, 16(1), 85–90.
- Stewart, A. C., Williams, J., Smith-Gratto, K., Black, S. S., & Kane, B. T. (2011). Examining the impact of pedagogy on student application of learning: Acquiring, sharing, and using knowledge for organizational decision making. Decision Sciences Journal of Innovative Education, 9(1), 3–26.
- Tanner, J. R., Stewart, G., Totaro, M. W., & Hargrave, M. (2012). Business simulation games: Effective teaching tools or window dressing? American Journal of Business Education, 5(2), 115–128.
- Vander Schee, B. A. (2011). Marketing feud: An active learning game of (mis)perception. Marketing Education Review, 21(1), 63–68.
- ——— (2012). The influence of new product characteristics on rate of adoption: Increasing student comprehension with the Bidding for Buyers game. Journal of Marketing Education, 34(3), 251–264.
- Vitale, R. P., Giglierano, J., & Pfoertsch, W. (2011). Business-to-Business Marketing: Analysis and Practice. New Jersey: Prentice Hall.
- Widmier, S., Loe, T., & Selden, G. (2007). Using role-play competition to teach selling skills and teamwork. Marketing Education Review, 17(1), 69–78.
- Wooldridge, B. R. (2006). The power of perception: An active/experiential learning exercise for principles of marketing. Marketing Education Review, 16(2), 5–7.