Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study

REFERENCES

• AACSB International Accreditation Coordinating Committee. (2013). Eligibility procedures and accreditation standards for business accreditation. AACSB International – The Association to Advance Collegiate Schools of Business. Adopted: April 8, 2013, Most Recent Update: January 31, 2016. Retrieved from: http://www.aacsb.edu/-/media/aacsb/docs/accreditation/standards/businessstds_2013_update-3oct_final.ashx
   Google Scholar
• Angell, R. J., Heffernan, T. W., & Megicks, P. (2008). Service quality in postgraduate education. Quality Assurance in Education, 16(3), 236–254. doi:10.1108/09684880810886259
   Google Scholar
• Avery, S. L., McWhorter, R. R., Roger Lirely, R., & Doty, H. (2014). Seeking empirical validity in an assurance of learning system. Journal of Education for Business, 89, 156–164. doi:10.1080/08832323.2013.800467
   Google Scholar
• Babin, L. A., LaFleur, E. K., & Lopez, T. B. (2007), “A process for demonstrating assurance of learning for marketing majors,” Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference, Editors: Dheeraj Sharma, & Borna Shaheen, 52–56.
   Google Scholar
• Babin, L. A., Lopez, T. B., & LaFleur, E. K. (2012), “Academicians’ and practitioners’ views of marketing students’ required knowledge and skills,” In L. Robinson Jr. (Ed), Proceedings of the Annual Conference of the Academy of Marketing Science, 22, 325–326.
   Google Scholar
• Baker, D. L., Ni, A. Y., & Van Wart, M. (2012). AACSB assurance of learning: Lessons learned in ethics module development. Business Education Innovation Journal, 4(1), 19–27.
   Google Scholar
• Bacon, D. R. (2003). Assessing learning outcomes: a comparison of multiple-choice and short-answer questions in a marketing context. Journal of Marketing Education, 25(1), 31–36. doi:10.1177/0273475302250570
   Google Scholar
• Balotsky, E. R., Stagliano, A. J., & Haub, E. K. (2016). How accreditation engenders pedagogical improvements through the assurance of learning process–a case study from a strategic management course. Academy of Business Journal, 1, 75–95.
   Google Scholar
• Beard, D., Schwieger, D., & Surendran, K. (2008). Integrating soft skills assessment through university, college, and programmatic efforts at an aacsb accredited institution. Journal of Information Systems Education, 19(2), 229–240.
   Google Scholar
• Brink, K. E., Palmer, T. B., & Costigan, R. D. (2014). Learning goals of AACSB-accredited undergraduate business programs: Predictors of conformity versus differentiation. Journal of Education for Business, 89(8), 425–432. doi:10.1080/08832323.2014.929560
   Google Scholar
• Christofi, A., Agacer, G., & Christofi, P. (2016). Assurance of learning: statistical analysis of learning retention. Academy of Business Journal, 1, 65–74.
   Google Scholar
• Colon, R., Badua, F., & Torres, I. (2015). Techniques for closing the loop in accounting pedagogy. Business Education Innovation Journal, 7(2), 102–106.
   Google Scholar
• Daud, S., Abidin, N., Sapuan, N. M., & Rajadurai, J. (2011). Enhancing university business curriculum using an importance-performance approach. The International Journal of Educational Management, 25(6), 545–569. doi:10.1108/09513541111159059
   Google Scholar
• Elbeck, M., & Bacon, D. (2015). Toward universal definitions for direct and indirect assessment. Journal of Education for Business, 90(5), 278–283. doi:10.1080/08832323.2015.1034064
   Web of Science ®Google Scholar
• Ford, J. B., Joseph, M., & Joseph, B. (1999). Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing, 13(2), 171–186. doi:10.1108/08876049910266068
   Google Scholar
• Ganesh, G., Sun, Q., & Barat, S. (2010). Improving the marketing math skills of marketing undergraduate students through a unique undergraduate marketing math course. Marketing Education Review, 20(1), 47–63. doi:10.2753/MER1052-8008200108
   Google Scholar
• Garrison, M. J., & Rexeisen, R. J. (2014). Faculty ownership of the assurance of learning process: Determinants of faculty engagement and continuing challenges. Journal of Education for Business, 89(2), 84–89. doi:10.1080/08832323.2012.761171
   Google Scholar
• Gerson, T., Picolob, J. D., & Silveirac, A. (2014). Which incremental innovations should we offer? Comparing importance–performance analysis with improvement-gaps analysis. Total Quality Management, 25(7), 705–719. doi:10.1080/14783363.2014.904571
   Google Scholar
• Gilbreath, B., Norman, S. M., Frew, E. J., Fowler, K. L., & Billington, P. (2016). Helpful tools for managing the assurance of learning process. Business Education Innovation Journal, 8(1), 111–122.
   Google Scholar
• Green, J. J., Stone, C. C., & Zegeye, A. (2014). The major field test in business: A solution to the problem of assurance of learning assessment? Journal of Education for Business, 89(1), 20–26. doi:10.1080/08832323.2012.749206
   Google Scholar
• Hudson, S., Hudson, P., & Miller, G. A. (2004, February). The measurement of service quality in the tour operating sector: A methodological comparison. Journal of Travel Research, 42, 305–312. doi:10.1177/0047287503258839
   Google Scholar
• Jairak, K., & Praneetpolgrang, P. (2013). Applying IT governance balanced scorecard and importance-performance analysis for providing IT governance strategy in university. Information Management & Computer Security, 21(4), 228–249. doi:10.1108/IMCS-08-2012-0036
   Google Scholar
• Joseph, M., Mehenna Yakhou, J., & Stone, G. (2005). An educational institution’s quest for service quality: Customers’ perspective. Quality Assurance in Education, 13(1), 66–82. doi:10.1108/09684880510578669
   Google Scholar
• Karsten, R., & Roth, R. M. (2015). A complementary measure of mis program outcomes: Useful insights from a student perspective. Journal of Information Systems Education, 26(2), 155–164.
   Google Scholar
• Kelley, C., Tong, P., & Choi, B.-J. (2010). A review of assessment of student learning programs at AACSB schools: A dean’s perspective. Journal of Education for Business, 85, 299–306. doi:10.1080/08832320903449519
   Google Scholar
• Kim, D.-G., & Helms, M. M. (2016). Assessing faculty bias in rating embedded assurance of learning assignments. Journal of Education for Business, 91(3), 159–165. doi:10.1080/08832323.2016.1145624
   Web of Science ®Google Scholar
• LaFleur, E. K., Babin, L. A., & Lopez, T. B. (2009). Assurance of learning for principles of marketing students: A longitudinal study of a course-embedded direct assessment. Journal of Marketing Education, 31(2), 131–141. doi:10.1177/0273475309335242
   Google Scholar
• Lakhal, S., & Sevigny, S. (2015). The AACSB assurance of learning process: An assessment of current practices within the perspective of the unified view of validity. The International Journal of Management Education, 13, 1–10. doi:10.1016/j.ijme.2014.09.006
   Google Scholar
• Loughry, M. L., Ohland, M. W., & Woehr, D. J. (2014). Assessing teamwork skills for assurance of learning using CATME team tools. Journal of Marketing Education, 36(1), 5–19. doi:10.1177/0273475313499023
   Google Scholar
• Marques, J., & Garrett, N. (2012). Implementing mission-driven assurance of learning: Improving performance through constructive collaboration. Journal of Education for Business, 87(4), 214–222. doi:10.1080/08832323.2011.593588
   Google Scholar
• Marshall, L. L. (2007). Measuring assurance of learning at the degree program and academic major levels. Journal of Education for Business, 83(2), 101–109. doi:10.3200/JOEB.83.2.101-109
   Google Scholar
• Martell, K. (2007). assessing student learning: Are business schools making the grade? Journal of Education for Business, 82(4), 189–195. doi:10.3200/JOEB.82.4.189-195
   Google Scholar
• Martilla, J. A., & James, J. C. (1977). Importance performance analysis. Journal of Marketing, 41, 77–79. doi:10.2307/1250495
   Web of Science ®Google Scholar
• McConnell, C., Hoover, G., & Miller, G. (2008). Course embedded assessment and assurance of learning: Examples in business disciplines. Academy of Educational Leadership Journal, 12(3), 19–34.
   Google Scholar
• Middleton, K. L., & Loveland, K. A. (2014). Assurance of Learning and the MFT: Closing the loops with an online review. Journal of Education for Business, 89(3), 126–132. doi:10.1080/08832323.2013.778806
   Google Scholar
• Milman, A., & Dickson, D. (2014). Employment characteristics and retention predictors among hourly employees in large US theme parks and attractions. International Journal of Contemporary Hospitality Management, 26(3), 447–469. doi:10.1108/IJCHM-04-2013-0178
   Web of Science ®Google Scholar
• Muuka, G. N., & Ezumah, B. (2013). AACSB accreditation: Towards assurance of learning best practices for the 5Th year maintenance report. Academy of Business Research Journal, 3, 92–108.
   Google Scholar
• Nale, R. D., Rauch, D. A., Wathen, S. A., & Barr, P. B. (2000). An exploratory look at the use of importance-performance analysis as a curricular assessment tool in a school of business. Journal of Workplace Learning, 12(4), 139–145. doi:10.1108/13665620010332048
   Google Scholar
• Philip .S, N., & Rushing, V. (1997). Patient Satisfaction. Health Marketing Quarterly, 14(2), 73–84. doi:10.1300/J026v14n02_07
   Google Scholar
• O’Neill, M. A., & Palmer, A. (2004). Importance-performance analysis: A useful tool for directing continuous quality improvement in higher education. Quality Assurance in Education, 12(1), 39–52. doi:10.1108/09684880410517423
   Google Scholar
• Ortinau, D. J., Bush, A. J., Bush, R. P., & Twible, J. L. (1989). The use of importance-performance analysis for improving the quality of marketing education: Interpreting faculty-course evaluations. Journal of Marketing Education, Summer, 78–86. doi:10.1177/027347538901100213
   Google Scholar
• Pak, R. J. (2016). Combination of importance-performance analysis and response surface methodology for enhancing satisfaction. International Journal of Quality & Reliability Management, 33(6), 792–802. doi:10.1108/IJQRM-06-2014-0079
   Web of Science ®Google Scholar
• Pike, S. (2005). The use of repertory grid analysis and importance-performance analysis to identify determinant attributes of universities. Journal of Marketing for Higher Education, 14(2), 1–18. doi:10.1300/J050v14n02_01
   Google Scholar
• Pringle, C., & Michel, M. (2007). Assessment practices in AACSB-accredited business schools. Journal of Education for Business, Mar/Apr (82), 202–211. 10.3200/JOEB.82.4.202-211
   Google Scholar
• Raska, D., Keller, E. W., & Shaw, D. (2014). The curriculum-faculty-reinforcement alignment and its effect on learning retention of core marketing concepts of marketing capstone students. Marketing Education Review, 24(2), 145–158. doi:10.2753/MER1052-8008240205
   Google Scholar
• Rexeisen, R. J., & Garrison, M. J. (2013). Closing the loop in assurance of learning programs: Current practices and future challenges. Journal of Education for Business, 88(5), 280–285. doi:10.1080/08832323.2012.697929
   Google Scholar
• Saber, J. L., & Foster, M. K. (2011). The agony and the ecstasy: teaching marketing metrics to undergraduate business students. Marketing Education Review, 21(1), 9–20. doi:10.2753/MER1052-8008210102
   Google Scholar
• Sampson, S. D., & Betters-Reed, B. L. (2008). Assurance of learning and outcomes assessment: A case study of assessment of a marketing curriculum. Marketing Education Review, 18(3), 25–36. doi:10.1080/10528008.2008.11489045
   Google Scholar
• Settlage, D. M., & Wollscheid, J. R. (2015). Analyzing student performance in specific subject area indicators on the ETS major field test in business. Journal of Education for Business, 90(6), 322–327. doi:10.1080/08832323.2015.1058736
   Web of Science ®Google Scholar
• Shiue, Y.-C., Liu, H.-J., & Lin, C.-Y. (2013). Strategy alignment of value system based on core value by integrating the delphi method, dialectic method and important-performance analysis. Journal of Accounting, Finance & Management Strategy, 8(1), 69–95.
   Google Scholar
• Staus, A., & Becker, T. (2012). Attributes of overall satisfaction of agricultural machinery dealers using a three-factor model. The Journal of Business & Industrial Marketing, 27(8), 635–643. doi:10.1108/08858621211273583
   Web of Science ®Google Scholar
• Wibowo, A., & Alfen, H. W. (2015). Government-led critical success factors in PPP infrastructure development. Built Environment Project and Asset Management, 5(1), 121–134. doi:10.1108/BEPAM-03-2014-0016
   Web of Science ®Google Scholar
• Woodham, O. P., Williams, J. A., & McNeil, K. R. (2016). Toward understanding the impact of attributes on satisfaction in different price tiers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29, 91–117.
   Google Scholar
• Wright, C., & O’Neill, M. (2002). Service quality evaluation in the higher education sector: An empirical investigation of students’ perceptions. Higher Education Research & Development, 21(1), 23–39. doi:10.1080/07294360220124639
   Google Scholar
• Yeung, S. M.-C. (2011). Linking mission to learning activities for assurance of learning. Journal of Teaching in International Business, 22(4), 243–276. doi:10.1080/08975930.2011.653909
   Google Scholar
• Yin, S.-Y., Huang, K.-K., Shieh, J.-I., Liu, Y.-H., & Hsin-Hung, W. (2016). Telehealth services evaluation: A combination of SERVQUAL model and importance-performance analysis. Quality and Quantity, 50(2), 751–766. doi:10.1007/s11135-015-0174-4
   Web of Science ®Google Scholar
• Young, M. R. (2016). Knowledge acquisition and readiness assurance testing: The connected notes intervention. Journal of Marketing Education, 38(3), 145–156. doi:10.1177/0273475316639630
   Web of Science ®Google Scholar
• Yusof, J. M., Musa, R. M., & Putit, L. (2012). Applying Importance-performance analysis (IPA) on university image attributes. GSTF Business Review (GBR), 2(1), 111–116. doi:10.5176/2010-4804_2.1.162
   Google Scholar