Marketing Education Review, Volume 27, Issue 3 (2017)

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Marketing Education Review, Volume 27, Issue 3 (2017)

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Editorial

Editorial
From the Editor
John F. (Jeff) Tanner
Pages: 125-126
Published online: 15 Sep 2017
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Articles

Article
Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
David Scott Baker, James Underwood III & Ramendra Thakur
Pages: 127-140
Published online: 19 Apr 2017
AbstractforFactors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation | Full Text | References | PDF (279.7 KB)
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Article
Comparative Service Quality Metrics in Regular and Nonregular Undergraduate Marketing Programs: Implications for Marketing Education and Professionalism
Gazie S. Okpara & Agu G. Agu
Pages: 141-150
Published online: 27 Apr 2017
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Article
Connecting Consumer Behavior With Marketing Research Through Garbology
Datha Damron-Martinez & Katherine L. Jackson
Pages: 151-160
Published online: 21 Apr 2017
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Article
An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives
Gema Vinuales & Judy Harris
Pages: 161-171
Published online: 30 May 2017
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Article
Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study
James W. Harvey & Kevin F. McCrohan
Pages: 172-186
Published online: 30 May 2017
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Article
Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit
Concha K. Allen, Riley G. Dugan, Eugen M. Popa & Crina O. Tarasi
Pages: 187-201
Published online: 30 May 2017
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Article
Research Note: Helping Students Market Themselves with The Power of Who!
Scott Wysong & Laura Munoz
Pages: 202-209
Published online: 30 May 2017
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Statement of Retraction

Retraction
Statement of Retraction
Page: 210
Published online: 06 Jul 2017
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Miscellaneous

Correction
Corrigendum
Page: 211
Published online: 17 Jul 2017
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