200
Views
1
CrossRef citations to date
0
Altmetric
Article

EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD

References

  • Aistrich, M., Saghafi, M. M., & Sciglimpaglia, D. (2006). Ivory tower or real world: Do educators and practitioners see the same world? Marketing Education Review, 16(3), 73–80. doi:10.1080/10528008.2006.11488975
  • Bennett, D. H., Matos, G., & Andonova, Y. (2019). Allow me to (re) introduce myself: An experiential learning rebranding project within the context of professional sports. Marketing Education Review, 29(2), 125–130.
  • Blumenfeld, P. C., Marx, R. W., Soloway, E., & Krajcik, J. (1996). Learning with peers: From small group cooperation to collaborative communities. Educational Researcher, 25(8), 37–39. doi:10.3102/0013189X025008037
  • Boud, D., Cohen, R., & Sampson, J. (2014). Peer learning in higher education: Learning from and with each other. 711 Third Avenue, New York, NY 10017, USA: Routledge.
  • Chandon, P., Hutchinson, J., Bradlow, E., & Young, S. H. (2006). Measuring the value of point-of-purchase marketing with commercial eye-tracking data. INSEAD Business School Research Paper, (2007/22).
  • Chandon, P., Hutchinson, W., & Young, S. (2002). Do we know what we look at?: An eye-tracking study of visual attention and memory for brands at the point of purchase (Vol. 1, pp. 2–41). Fontainebleau: Insead.
  • Dickson, B. (2017, February 19). Unlocking the potential of eye tracking technology. Retrieved from https://techcrunch.com/2017/02/19/unlocking-the-potential-of-eye-tracking-technology/
  • Duffy, K., & Ney, J. (2015). Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool. Journal of Marketing Education, 37(2), 104–113. doi:10.1177/0273475315585826
  • Farnsworth, B. (2017, September 7). Eye tracking: The complete pocket guide. Retrieved from https://imotions.com/blog/eye-tracking/
  • Finch, D., Nadeau, J., & O’Reilly, N. (2013). The future of marketing education: A practitioner’s perspective. Journal of Marketing Education, 35(1), 54–67. doi:10.1177/0273475312465091
  • Greenbook. (2018). GRIT report 2018 Q3-Q4. Retrieved from https://www.flipsnack.com/GRITarchive/2018-q3-q4-grit-report-fx90ris97.html
  • Hackett, R. (2017, June 27). Apple buys eye-tracking tech firm for augmented reality. Retrieved from https://fortune.com/2017/06/27/apple-acquires-eye-tracking-tech-firm-for-augmented-reality/
  • Hart Research Associates. (2015). Optimistic about the future, but how well prepared? College students’ views on college learning and career success. Washington, DC. Retrieved from https://www.aacu.org/sites/default/files/files/LEAP/2015StudentSurveyReport.pdf
  • Horsley, M., Eliot, M., Knight, B. A., & Reilly, R. (Eds.). (2013). Current trends in eye tracking research. Switzerland: Springer International Publishing, Springer Science & Business Media.
  • Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development. Upper Saddle River, New Jersey: 2015 Pearson Education, Inc., FT press.
  • Mahler, P. (2017, August 23). Eye tracker prices - An overview of 15 eye trackers. Retrieved from https://imotions.com/blog/eye-tracker-prices/https://imotions.com/blog/eye-tracker-prices/
  • Malhotra, N. K. (2007). Review of marketing research. In Review of marketing research (pp. 123–144). 80 Business Park Drive, Armonk, New York: Emerald Group Publishing Limited.
  • Schibrowsky, J. A., Peltier, J. W., & Boyt, T. E. (2002). A professional school approach to marketing education. Journal of Marketing Education, 24(1), 43–55. doi:10.1177/0273475302241006
  • Sibley, C., Foroughi, C. K., Olson, T., Moclaire, C., & Coyne, J. T. (2017, July). Practical considerations for low-cost eye tracking: An analysis of data loss and presentation of a solution. International Conference on Augmented Cognition (pp. 236–250). Vancouver, BC, Canada: Springer. doi:10.1007/978-3-319-58628-1_19
  • Tobii Pro customers. (2015, July 1). Retrieved from https://www.tobiipro.com/about/customers/
  • Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Foundations and Trends® in Marketing, 1(4), 231–320. doi:10.1561/1700000011

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.