2,973
Views
0
CrossRef citations to date
0
Altmetric
Editorial

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE

&

References

  • Achenreiner, G., & Nasif, N. (2023). Stereotype threat triggered by data focused assessments for marketing students: An exploratory study. Marketing Education Review. doi:10.1080/10528008.2022.2147797
  • Amnesty International (2022, December 10). Write for Rights 2022: Championing activists in a year of global protest. Amnesty International. Retrieved from https://www.amnesty.org/en/latest/news/2022/12/write-for-rights-2022-championing-activists-in-a-year-of-global-protest/
  • Brennan, L., Lu, V., & von der Heidt, T. (2018). Transforming marketing education: Historical, contemporary and future perspectives. Australasian Marketing Journal, 26(2), 65–69. doi:10.1016/j.ausmj.2018.05.011
  • Campbell, C., Plangger, K., Sands, S., & Kietzmann, J. (2022). Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising. Journal of Advertising, 51(1), 22–38. doi:10.1080/00913367.2021.1909515
  • Chang, D. (2020). Using films to achieve diversity goals in marketing education. Journal of Marketing Education, 42(1), 48–58. doi:10.1177/0273475319878868
  • Crittenden, V., Davis, C., & Perren, R. (2020). Embracing diversity in marketing education. Journal of Marketing Education, 42(1), 3–6. doi:10.1177/0273475319897230
  • De Ruyter, K., Keeling, D., Plangger, K., Montecchi, M., Scott, M., & Dahl, D. (2022). Reimagining marketing strategy: Driving the debate on grand challenges. Journal of the Academy of Marketing Science, 50(1), 13–21. doi:10.1007/s11747-021-00806-x
  • Everett, S., Gunduc, M., Junjunia, M., Kroener, L., Maise, J., Scott-Hyde, K., & Simsek, A. (2023). Transformational learning: Using equality and diversity marketing client briefs to foster awareness, application and action. Marketing Education Review. doi:10.1080/10528008.2022.2129264
  • Ferreira, C., Robertson, J., Reyneke, M., & Pitt, L. (2023). Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace. Marketing Education Review. doi:10.1080/10528008.2022.2139624
  • Grier, S. (2020). Marketing inclusion: A social justice project for diversity education. Journal of Marketing Education, 42(1), 59–75. doi:10.1177/0273475319878829
  • Gurrieri, L., & Finn, F. (2023). Gender transformative advertising pedagogy: Promoting gender justice through marketing education. Journal of Marketing Management, in press, 1–26. doi:10.1080/0267257X.2022.2157461
  • Hass, D., Hass, A., & Joseph, M. (2023). Emergency online learning & the digital divide: An exploratory study of the effects of covid-19 on minority students. Marketing Education Review. doi:10.1080/10528008.2022.2136498
  • Kiefer, B. (2022, April 27) Dove’s disturbing Deepfakes expose social media’s toxic influence on teen girls [AdWeek], Retrieved from: https://www.adweek.com/brand-marketing/doves-disturbing-deepfakes-expose-social-medias-toxic-influence-on-teen-girls/
  • Kipnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., … Williams, J. (2021). Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being. Journal of Public Policy & Marketing, 40(2), 143–164. doi:10.1177/0743915620975415
  • Kurpis, L., & Hunter, J. (2017). Developing students’ cultural intelligence through an experiential learning activity: A cross-cultural consumer behavior interview. Journal of Marketing Education, 39(1), 30–46. doi:10.1177/0273475316653337
  • Pierce, M., & Longo, J. (2020). Incorporating photovoice in the marketing curriculum to increase cultural competence. Journal of Marketing Education, 42(1), 76–86. doi:10.1177/0273475319878825
  • Rivera, R., Arrese, A., Sádaba, C., & Casado, L. (2020). Incorporating diversity in marketing education: A framework for including all people in the teaching and learning process. Journal of Marketing Education, 42(1), 37–47. doi:10.1177/0273475319878823
  • Rosenbaum, M., Moraru, I., & Labrecque, L. (2013). A multicultural service sensitivity exercise for marketing students. Journal of Marketing Education, 35(1), 5–17. doi:10.1177/0273475312461257
  • Saavedra Torres, J., McLeod, B., & Houghton, D. (2023). Personal relevance matters: Reducing racial priming on discussion boards about racial issues in marketing courses. Marketing Education Review. doi:10.1080/10528008.2022.2136974
  • Spais, G., & Paul, P. (2021). A crisis management model for marketing education: Reflections on marketing education system’s transformation in view of the COVID-19 crisis. Marketing Education Review, 31(4), 322–339. doi:10.1080/10528008.2021.1951120
  • Scott, K., & Sandell, E. (2023). Increasing intercultural competency in study abroad marketing classes: Implementing the intercultural development inventory. Marketing Education Review. doi:10.1080/10528008.2022.2126724
  • Stern, B. (2008). Course innovation: Diverse consumers: Race, ethnicity, religion, social class, and gender. Marketing Education Review, 18(1), 55–60. doi:10.1080/10528008.2008.11489025
  • Stewart, R. (2022, October 27). Diageo plans to school its 1200 marketers in inclusive design, AdWeek, Retrieved from https://www.adweek.com/brand-marketing/diageo-plans-to-school-its-1200-marketers-in-inclusive-design/
  • Watson, F., Stanton, J., Beninger, S., Domegan, C., Reppel, A., & Shapiro, S. (2021). Teaching what society needs: “Hacking” an introductory marketing course with sustainability and macromarketing. Journal of Marketing Education, 44(3), 02734753211058070.
  • Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research, 96, 386–396. doi:10.1016/j.jbusres.2018.06.005

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.