References
- Blijlevens, J. (2021). Educating marketing students to understand designers’ thought-worlds. Journal of Marketing Education, 45(1), 18–37. doi:10.1177/02734753211038997
- Blocker, C. P. (2011). Modeling customer value perceptions in cross-cultural business markets. Journal of Business Research, 64(5), 533–540. doi:10.1016/j.jbusres.2010.05.001
- Blocker, C. P., & Barrios, A. (2015). The transformative value of a service experience. Journal of Service Research, 18(3), 265–283. doi:10.1177/1094670515583064
- Blocker, C. P., Flint, D. J., Myers, M. B., & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science, 39(2), 216–233. doi:10.1007/s11747-010-0202-9
- Cankurtaran, P., & Beverland, M. (2020). Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic. Industrial Marketing Management, 88, 255–260. doi:10.1016/j.indmarman.2020.05.030
- Chen, S., & Venkatesh, A. (2013). An investigation of how design-oriented organisations implement design thinking. Journal of Marketing Management, 29(15–16), 1680–1700. doi:10.1080/0267257X.2013.800898
- Demirkan, H., & Spohrer, J. C. (2018). Commentary—cultivating T-shaped professionals in the era of digital transformation. Service Science, 10(1), 98–109. doi:10.1287/serv.2017.0204
- Edmondson, A. C., Casciaro, T., & Jang, S. (2019). Cross-silo leadership. Harvard Business Review, 97(3), 130–139.
- Ferrell, O. C., & Ferrell, L. (2020). Technology challenges and opportunities facing marketing education. Marketing Education Review, 30(1), 3–14. doi:10.1080/10528008.2020.1718510
- Johnson, S. (2011). Where good ideas come from: The natural history of innovation. City of Westminster, London, England: Penguin.
- Knight, R. (2014). Managing people from 5 generations. Harvard Business Review, 25(9), 1–7.
- Lattuca, L. R., Knight, D. B., & Bergom, I. M. (2012). Developing a measure of interdisciplinary competence for engineers. American Society for Engineering Education, 29(3). 25.415.1–25.415.19.
- Liedtka, J. (2018). Why design thinking works. Harvard Business Review, 96(5), 72–79.
- Love, E., Stone, D., & Wilton, T. (2011). Teaching user-centered design in new product marketing. Marketing Education Review, 21(1), 29–34. doi:10.2753/MER1052-8008210104
- Machin, J. (2018). Innovating by design. Marketing Education Review, 28(2), 67–68. doi:10.1080/10528008.2018.1461571
- Micheli, P., Wilner, S. J., Bhatti, S. H., Mura, M., & Beverland, M. B. (2019). Doing design thinking: Conceptual review, synthesis, and research agenda, Journal of Product Innovation Management, 36 (2), 124–148. doi:10.1111/jpim.12466
- Schiele, K., & Chen, S. (2018). Design thinking and digital marketing skills in marketing education. Marketing Education Review, 28(3), 150–154. doi:10.1080/10528008.2018.1448283
- Schwartz, S. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1). doi:10.9707/2307-0919.1116
- Zaltman, G. (2000). Consumer Researchers: Take a hike! The Journal of Consumer Research, 26(4), 423–428. doi:10.1086/209573
- Zaiț, A., Bratianu, C., Vătămănescu, E., Gabriela, A., & Horodnic, I. (2021). Interdisciplinarity: A complexity approach towards academic research. Systems Research & Behavioral Science, 38(3), 294–306. doi:10.1002/sres.2783
- Zarzosa, J. (2022). Integrating transformative consumer research into the marketing curriculum: A design thinking pedagogical approach. Marketing Education Review, 32(2), 1–6. doi:10.1080/10528008.2021.2023578