Marketing Education Review, Volume 33, Issue 2 (2023)

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Marketing Education Review, Volume 33, Issue 2 (2023)

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Teaching Innovation

Editorial

Editorial
TEACHING INNOVATION SPECIAL ISSUE (2023) – HAVE IT YOUR WAY: MASS CUSTOMIZATION IN MARKETING EDUCATION
Alicia D. Cooper & Michael A. Levin
Pages: 97-98
Published online: 02 May 2023
CitationforTEACHING INNOVATION SPECIAL ISSUE (2023) – HAVE IT YOUR WAY: MASS CUSTOMIZATION IN MARKETING EDUCATION | Full Text | PDF (160.6 KB) | EPUB
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Articles

Article
IMPROVING QUANTITATIVE COMPETENCY: INTEGRATING MATH ELEMENTS INTO MARKETING COURSES
Ginger Killian
Pages: 99-106
Published online: 13 Apr 2023
AbstractforIMPROVING QUANTITATIVE COMPETENCY: INTEGRATING MATH ELEMENTS INTO MARKETING COURSES | Full Text | References | PDF (3.3 MB) | EPUB
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Article
#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA
Zhenning Xu, Fernando Parra, Abby Peters, McDowell Porter III & Jeremy Woods
Pages: 107-112
Published online: 09 Feb 2023
Abstractfor#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA | Full Text | References | PDF (410.4 KB) | EPUB | Supplemental
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Article
INCREASING STUDENT ENGAGEMENT USING ‘MEME BASED’ EXERCISE INNOVATION
Jared M. Hansen & Paul Wilson
Pages: 113-117
Published online: 10 Feb 2023
AbstractforINCREASING STUDENT ENGAGEMENT USING ‘MEME BASED’ EXERCISE INNOVATION | Full Text | References | PDF (550.9 KB) | EPUB
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Article
RNMKRS PITCHPERFECTOR: ARTIFICIAL INTELLIGENCE TO BOOSTER STUDENTS’ SELF-EFFICACY IN DELIVERING ELEVATOR PITCH
José Saavedra Torres & C. Edward Heath
Pages: 118-124
Published online: 06 Feb 2023
AbstractforRNMKRS PITCHPERFECTOR: ARTIFICIAL INTELLIGENCE TO BOOSTER STUDENTS’ SELF-EFFICACY IN DELIVERING ELEVATOR PITCH | Full Text | References | PDF (3.3 MB) | EPUB
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Article
TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS
Sydney Chinchanachokchai & James McKelvey
Pages: 125-129
Published online: 22 Feb 2023
AbstractforTEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS | Full Text | References | PDF (280 KB) | EPUB | Supplemental
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Article
A FOOT IN THE DOOR: A CUSTOMIZABLE NETWORKING PROJECT
Hulda G. Black, Alex Milovic & Rebecca Dingus
Pages: 130-135
Published online: 16 Feb 2023
AbstractforA FOOT IN THE DOOR: A CUSTOMIZABLE NETWORKING PROJECT | Full Text | References | PDF (245.1 KB) | EPUB | Supplemental
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Article
SELLING ON VALUE: USING THE PURPOSEFUL CHOREOGRAPHY AS THE BASIS OF AN INNOVATIVE SALES ROLE PLAY
Riley Dugan & Na Young Lee
Pages: 136-141
Published online: 17 Feb 2023
AbstractforSELLING ON VALUE: USING THE PURPOSEFUL CHOREOGRAPHY AS THE BASIS OF AN INNOVATIVE SALES ROLE PLAY | Full Text | References | PDF (259.1 KB) | EPUB
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Article
A R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION
Candice R. Hollenbeck & Vanessa M. Patrick
Pages: 142-148
Published online: 09 Feb 2023
AbstractforA R.E.C.I.P.E. FOR INCLUSION: A SIX-STEP JOURNEY TO TEACHING INCLUSIVE MARKETING ORIENTATION | Full Text | References | PDF (815.9 KB) | EPUB | Supplemental
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Article
TAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING
Christopher P. Blocker
Pages: 149-155
Published online: 05 Apr 2023
AbstractforTAKE A HIKE: PROMOTING INTERDISCIPLINARY LEARNING AND SUSTAINABLE VALUE WITH DESIGN THINKING | Full Text | References | PDF (318.9 KB) | EPUB
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Article
CULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING
AnneMarie Dorland
Pages: 156-162
Published online: 15 Feb 2023
AbstractforCULTIVATING CREATIVITY: ENHANCING CREATIVE CAPACITY THROUGH ONLINE MICROLEARNING | Full Text | References | PDF (2.6 MB) | EPUB
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Article
CHOOSE-YOUR-OWN ADVENTURE IN MARKETING EDUCATION: EMPOWERING STUDENTS TO INCREASE ENGAGEMENT AND RIGOR THROUGH MASS CUSTOMIZATION
Jonathan Ross Gilbert & Mario Gonzalez-Fuentes
Pages: 163-169
Published online: 22 Feb 2023
AbstractforCHOOSE-YOUR-OWN ADVENTURE IN MARKETING EDUCATION: EMPOWERING STUDENTS TO INCREASE ENGAGEMENT AND RIGOR THROUGH MASS CUSTOMIZATION | Full Text | References | PDF (3.5 MB) | EPUB | Supplemental
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Article
A LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY
Amy Watson
Pages: 170-175
Published online: 06 Apr 2023
AbstractforA LIFE FULL OF BILLABLE HOURS: HOW TO BECOME S.M.A.R.T. AND MORE RESILIENT BY AUDITING YOUR TIME LIKE AN ADVERTISING AGENCY | Full Text | References | PDF (1.3 MB) | EPUB
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