4,705
Views
67
CrossRef citations to date
0
Altmetric
Original Articles

Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan

Pages 937-957 | Received 09 Jul 2013, Accepted 13 Nov 2013, Published online: 14 Nov 2014

REFERENCES

  • Adamowicz, W., Boxall, P., Williams, M., & Louviere, J. (1998). Stated preference approaches for measuring passive use values: Choice experiments and contingent valuation. American Journal of Agricultural Economics, 80, 64–75. doi:10.2307/3180269
  • Albaladejo-Pina, I. P., & Díaz-Delfa, M. T. (2009). Tourist preferences for rural house stays: Evidence from discrete choice modelling in Spain. Tourism Management, 30(6), 805–811. doi:10.1016/j.tourman.2009.01.001
  • Amendah, E., & Park, J. (2008). Consumer Involvement and Psychological Antecedents on Eco-friendly Destinations: Willingness to Pay More. Journal of Hospitality Marketing & Management, 17(3), 262–283. doi:10.1080/10507050801984859
  • Ayala, H. (1995). From quality product to ecoproduct: Will Fiji set a precedent? Tourism Management, 16(1), 39–47. doi:10.1016/0261-5177(94)00006-V
  • Baker, E., & Davis, M. (2010). Guests’ green habits slip during hotel stays. Pamplin College of Business Magazine, 2010 Spring. Retrieved November 20, from http://www.pamplin.vt.edu/magazine/spring10/index.html
  • Bastič, M., & Gojčič, S. (2012). Measurement scale for eco-component of hotel service quality. International Journal of Hospitality Management, 31(3), 1012–1020. doi:10.1016/j.ijhm.2011.12.007
  • Ben-Akiva, M., & Lerman, S. (1985). Discrete choice analysis: Theory and application to travel demand. Cambridge, MA: MIT Press.
  • Ben-Akiva, M., McFadden, D., Gärling, T., Gopinath, D., Walker, J., Bolduc, D., Börsch-Supan, A., Delquié, P., Larichev, O., Morikawa, T., Polydoropoulou, A., & Rao, V. (1999). Extended framework for modeling choice behavior. Marketing Letters, 10(3), 187–203. doi:10.1023/A:1008046730291
  • Bohdanowicz, P. (2006). Environmental awareness and initiatives in the Swedish and Polish hotel industries-survey results. International Journal of Hospitality Management, 25, 662–682. doi:10.1016/j.ijhm.2005.06.006
  • Boxall, P. C., & Adamowicz, W. L. (1999). Understanding heterogeneous preferences in random utility models: The use of latent class analysis. Edmonton: Department of Rural Economy, University of Alberta Staff Paper 99-02.
  • Brau, R., & Cao, D. (2008). Uncovering the macrostructure of tourists’ preferences: A choice experiment analysis of tourism demand to Sardinia. In R. Brau, A. Lanza, & S. Usai (Eds.), Tourism and sustainable economic development: Macroeconomic models and empirical methods (pp. 165–190). Cheltenham: Edward Elgar.
  • Chase, R. B. (1981). The customer contact approach to services: Theoretical bases and practical extensions. Operations Research, 29(4), 698–706. doi:10.1287/opre.29.4.698
  • Chen, A., & Peng, N. (2012). Green hotel knowledge and tourists’ staying behavior. Annals of Tourism Research, 39(4), 2211–2216. doi:10.1016/j.annals.2012.07.003
  • Chen, C. H. (2002). The Green Hotel and Tourists’ Decision on Accommodation (Unpublished thesis of Institute of Management). National Chia-yi University, Chiayi.
  • Chou, C. J., & Pan, Y. F. (2011, October 14–15). Hotel’s green Service environment, consumer attitude and factors influencing choices for green hotels. 2011 International Conference on Leisure, Hospitality, Tourism and Health Management, Tajen Univerisity, Ping Tung, Taiwan.
  • Chu, R. K. S., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: A comparison of business and leisure travellers. Tourism Management, 21(4), 363–377. doi:10.1016/S0261-5177(99)00070-9
  • Crouch, G. I., Devinney, T. M., Louviere, J. J., & Islam, T. (2009). Modelling consumer choice behaviour in space tourism. Tourism Management, 30(3), 441–454. doi:10.1016/j.tourman.2008.07.003
  • Dalton, G. J., Lockington, D. A., & Baldock, T. E. (2008). A survey of tourist attitudes to renewable energy supply in Australian hotel accommodation. Renewable Energy, 33(10), 2174–2185. doi:10.1016/j.renene.2007.12.016
  • Dolnicar, S. (2010). Identifying tourists with smaller environmental footprints. Journal of Sustainable Tourism, 18(6), 717–734.
  • Dolnicar, S., & Grun, B. (2009). Environmentally friendly behavior: Can heterogeneity among individuals and contexts/ environments be harvested for improved sustainable management? Environment & Behavior, 41, 693–714. doi:10.1177/0013916508319448
  • Do Paço, A. M. F., Raposo, M. L. B., & Filho, W. L. (2009). Identifying the green consumer: A segmentation study. Journal of Targeting, Measurement and Analysis for Marketing, 17, 17–25.
  • D’Souza, C., Taghian, M., & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15, 69–78.
  • Fairweather, J. R., Maslin, C., & Simmons, D. G. (2005). Environmental values and response to ecolabels among international visitors to New Zealand. Journal of Sustainable Tourism, 13(1), 82–98. doi:10.1080/17501220508668474
  • Fan, Y. L., Lin, S. Y., & Wang, P. H. (2012). A Kano two-way model study for visitors’ environmental attitude and quality elements of green hotels. Journal of Tourism and Leisure Studies, 18(1), 27–46.
  • Foster, S., Sampson, S., & Dunn S. C. (2000). The impact of customer contact on environmental initiatives for service firms. International Journal of Operations and Production Management, 20(2), 187–203. doi:10.1108/01443570010304251
  • Goodman, A. (2000). Implementing sustainability in service operations at Scandic Hotels. Interfaces, 30(3), 202–214. doi:10.1287/inte.30.3.202.11653
  • Grönroos, C. (2007). Service management and marketing: Customer management in service (3rd ed.). West Sussex: John Wiley & Sons.
  • Grutters, J. P. C., Kessels, A. G. H., Dirksen, C. D., van Helvoort-Postulart, D., Anteunis, L. J. C., & Joore, M. A. (2008). Willingness to accept versus willingness to pay in a discrete choice experiment. Value in Health, 11(7), 1110–1119. doi:10.1111/j.1524-4733.2008.00340.x
  • Guadalupe-Fajardo, E. (2002). American tourists prefer green hotels. Caribbean Business, 30(38), 13.
  • Han, H., Hsu, L. T., & Lee, J. S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Managemen,t 28, 519–528. doi:10.1016/j.ijhm.2009.02.004
  • Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31, 325–334. doi:10.1016/j.tourman.2009.03.013
  • Han, H., Hsu, L. T. J., Lee, J. S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International Journal of Hospitality Management, 30(2), 345–355. doi:10.1016/j.ijhm.2010.07.008
  • Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29, 659–668. doi:10.1016/j.ijhm.2010.01.001
  • Han, S. Y., Kwak, S. J., & Yoo, S. H. (2008). Valuing environmental impacts of large dam construction in Korea: An application of choice experiments. Environmental Impact Assessment Review, 28, 256–266. doi:10.1016/j.eiar.2007.07.001
  • Hanley, N., Wright, R. E., & Adamowicz, W. L. (1998). Using choice experiments to value the environmental, Environmental and Resource Economics, 11(3–4) 413–428.
  • Hearne, R., & Salinast, Z. (2002). The use of choice experiments in the analysis of tourist preferences for ecotourism development in Costa Rica. Journal of Environmental Management, 65, 153–163. doi:10.1006/jema.2001.0541
  • Kang, K., Stein, L., Heo, C. Y., & Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564–572. doi:10.1016/j.ijhm.2011.08.001
  • Kasim, A. (2004). BESR in the hotel sector. International Journal of Hospitality & Tourism Administration, 5(2), 61–83. doi:10.1300/J149v05n02_04
  • Kassinis, G. I., & Soteriou, A. C. (2008). Quality, environmental practices and customer satisfaction in services. In R. Wüstenhagen, et al. (Eds.), Sustainable innovation and entrepreneurship (pp. 227–247). Cheltenham: Edward Elgar.
  • Khan, M. (2003). ECOSERV: Ecotourists' quality expectations. Annals of Tourism Research, 30(1), 109–124. doi:10.1016/S0160-7383(02)00032-4
  • Kim, Y., & Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel – A modification of the theory of planned behavior. Journal of Sustainable Tourism, 18(8), 997–1014. doi:10.1080/09669582.2010.490300
  • Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260. doi:10.1080/13504620220145401
  • Kung, F. C., & Lee, M. Y. (2002). A study on green perceptions for managers of international tourist hotels in Taiwan. Journal of Tourism Studies, 8(2), 19–36.
  • Kung, F. C., & Tseng, Y. F. (2004). The study on green consume cognitions for consumers of international tourist hotels in Taiwan. Chung Hua Journal of Management, 5(3), 37–51.
  • Lee, J. S., Hsu, L. T., Han, H., & Kim, Y. (2010). Understanding how consumers view green hotels: How a hotel’s green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901–914. doi:10.1080/09669581003777747
  • Lee, M. T., & Gan, C. C. (2007). The research of tourists willingness to pay for green building hotel in Kentin National Park. Chung Hua Journal of Architecture, 3(2), 1–14.
  • Lee, W. K. (2006). A study of cognition of green hotel: Attitude of green consumption and green marketing toward influencing behavior on green hotel accommodation (Unpublished thesis, Institute of Hospitality Management). National Kaohsiung University of Hospitality and Tourism, Siaogang.
  • Lockyer, T. (2005). The perceived importance of price as one hotel selection dimension. Tourism Management, 26(4), 529–537. doi:10.1016/j.tourman.2004.03.009
  • Louviere, J. J., Hensher, D., & Swait, J. (2000). Stated choice methods: Analysis and application. Cambridge; Cambridge University Press.
  • Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364–377. doi:10.1108/09596110710757534
  • McDonald, S., Oates, C., Thyne, M., Alevizou, P., & McMorland, L.-A. (2009). Comparing sustainable consumption patterns across product sectors. International Journal of Consumer Studies, 33, 137–145. doi:10.1111/j.1470-6431.2009.00755.x
  • McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In P. Zarembka (Ed.), Frontiers in econometrics (pp. 105–124). New York, NY: Academic Press.
  • Mehmetoglu, M. (2010). Factors influencing the willingness to behave environmentally friendly at home and holiday settings. Scandinavian Journal of Hospitality & Tourism, 10(4), 430–447. doi:10.1080/15022250.2010.520861
  • Millar, M., & Baloglu, S. (2011). Hotel guests’ preferences for green guest room attributes. Cornell Hospitality Quarterly, 52, 302–311. doi:10.1177/1938965511409031
  • Mostafa, M. M. (2006). Antecedents of Egyptian consumers’ green purchase intentions: A hierarchical multivariate regression model. Journal of International Consumer Marketing, 19(2), 97–126. doi:10.1300/J046v19n02_06
  • Rahman, I., Reynolds, D., & Svaren, S. (2012). How “green” are North American hotels? An exploration of low-cost adoption practices. International Journal of Hospitality Management, 31, 720–727. doi:10.1016/j.ijhm.2011.09.008
  • Robinot, E., & Giannelloni, J.-L. (2010). Do hotels’ “green” attributes contribute to customer satisfaction?. Journal of Services Marketing, 24(2), 157–169. doi:10.1108/08876041011031127
  • Rolfe, J., Bennett, J., & Louviere, J. (2000). Choice modelling and its potential application to tropical rainforest preservation. Ecological Economics, 35, 289–302. doi:10.1016/S0921-8009(00)00201-9
  • Schendler, A. (2001). Trouble in paradise: The rough road to sustainability in aspen: How failure can be the next great tool in sustainable business. Corporate Environmental Strategy, 8(4), 293–299. doi:10.1016/S1066-7938(01)00133-6
  • Stone, G., Barnes, J., & Montgomery, C. (1995). ECOSCALE: A scale for the measurement of environmentally responsible consumers. Psychology and Marketing, 12(7), 595–612. doi:10.1002/mar.4220120704
  • The Roper Organization. (1990). The environment: Public attitude and individual behavior. A study conducted by The Roper Organization Inc., sponsored by S. C. Johnson & Son, Inc. New York, NY: Author.
  • Tsai, C. W., & Tsai, C. P. (2008). Impacts of consumer environmental ethics on consumer behaviors in green hotels. Journal of Hospitality Marketing & Management, 17(3), 284–313. doi:10.1080/10507050801984974
  • Verma, R. (2010). Customer choice modeling in hospitality services: A review of past research and discussion of some new applications. Cornell Hospitality Quarterly, 51(4), 470–478.
  • Verma, R., Plaschka, C., & Louviere, J. J. (2002). Understanding customer choice: A key to successful management of hospitality services. Cornell Hotel and Restaurant Administration Quarterly, 43(6), 15–24.
  • Walker, J., & Ben-Akiva, M. (2002). Generalized random utility model. Mathematical Social Sciences, 43(3), 303–343. doi:10.1016/S0165-4896(02)00023-9
  • Wang, W. H., & Fan, Y. L. (2007, March 24). Tourist’s environmental attitude toward the acceptance of environmental hotels: The case of tourists from 2006 black-faced spoonbills conservation festival. 2007 Wetland Environment and Eco-tourism Conference, National Tainan University, Tainan, Taiwan.
  • Yeh, P. H., Tsai, C. F., & Huan, T. C. (2003). Tourists’ environment protection behavior and their decision on choosing the green hotel. Environment and Management, 4(2), 61–82.
  • Zhang, J., Joglekar, N., & Verma, R. (2012). Pushing the frontier of sustainable service operations management: Evidence from US hospitality industry. Journal of Service Management, 23(3), 377–399. doi:10.1108/09564231211248462

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.