References
- Alcántara-Pilar, J. M., del Barrio-García, S., & Porcu, L. (2013). A cross-cultural analysis of the effect of language on perceived risk online. Computers in Human Behavior, 29(3), 596–603. doi:10.1016/j.chb.2012.10.021
- Aldridge, A., White, M., & Forcht, K. (1997). Security considerations of doing business via the Internet: Cautions to be considered. Internet Research, 7(1), 9–15. doi:10.1108/10662249710159809
- Aulakh, P. S., & Gencturk., E. F. (2000). International principal–Agent relationships: Control, governance and performance. Industrial Marketing Management, 29(6), 521–538. doi:10.1016/S0019-8501(00)00126-7
- Barker, K. (2014). The gap between real and perceived security risks. Computer Fraud & Security, 2014(4), 5–8. doi:10.1016/S1361-3723(14)70478-6
- Baron, R. M., & Kenny, D. A. (1986). The moderator–Mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. doi:10.1037/0022-3514.51.6.1173
- Bartels, J., & Reinders, M. J. (2011). Consumer innovativeness and its correlates: A propositional inventory for future research. Journal of Business Research, 64(6), 601–609. doi:10.1016/j.jbusres.2010.05.002
- Becker, G. (1968). Crime and punishment: An economic approach. The Journal of Political Economy, 76(2), 169–217. doi:10.1086/259394
- Beltran, L. (2003, December 9). Ctrip.com IPO soars in first day. Retrieved January 4, 2018, from, https://www.marketwatch.com/story/ctripcom-soars-in-first-day-of-trade
- Bentler, P. M., & Chou, C. P. (1987). Practical issues in structural modeling. Sociological Methods & Research, 16(1), 78–117. doi:10.1177/0049124187016001004
- Bonsón Ponte, E., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286–302. doi:10.1016/j.tourman.2014.10.009
- Brislin, R. W. (1970). Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology, 1(3), 185–216. doi:10.1177/135910457000100301
- Bronner, F., & de Hoog, R. (2016). Travel websites: Changing visits, evaluations and posts. Annals of Tourism Research, 57, 94–112. doi:10.1016/j.annals.2015.12.012
- Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16. doi:10.1086/jcr.1985.12.issue-1
- Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609–623. doi:10.1016/j.tourman.2008.01.005
- Chellappa, R. K., & Pavlou, P. A. (2002). Perceived information security, financial liability and consumer trust in electronic commerce transactions. Logistics Information Management, 15(5/6), 358–368. doi:10.1108/09576050210447046
- ChinaDaily. (2015, September 25). Xiamen a hot destination for holiday. Retrieved July 14, 2016, from, http://www.chinadaily.com.cn/m/fujian/2015-09/25/content_21984162.htm
- Couture, A., Arcand, M., Sénécal, S., & Ouellet, J. F. (2015). The influence of tourism innovativeness on online consumer behavior. Journal of Travel Research, 54(1), 66–79. doi:10.1177/0047287513513159
- Cyr, D. (2008). Modeling web Site design across cultures: Relationships to trust, satisfaction, and E-loyalty. Journal of Management Information Systems, 24(4), 47–72. doi:10.2753/MIS0742-1222240402
- Damghanian, H., Zarei, A., & Kojuri, M. A. S. (2016). Impact of perceived security on trust, perceived risk, and acceptance of online banking in Iran. Journal of Internet Commerce, 15(3), 214–238. doi:10.1080/15332861.2016.1191052
- Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99–113. doi:10.1177/0092070394222001
- Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford university press.
- Festinger, L. (1962). Cognitive dissonance. Scientific American, 207(4), 93–106. doi:10.1038/scientificamerican1062-93
- Flannery, R (2013, November 3). Chinese Search Leader Baidu's Online Travel Unit Qunar Soars 89% in Nasdaq Debut. Retrieved January 4, 2018, from, https://www.forbes.com/sites/russellflannery/2013/11/03/chinese-search-leader-baidus-online-travel-unit-qunar-soars-89-in-nasdaq-debut/#6f024709569c
- Flavián, C., & Guinalíu, M. (2006). Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site. Industrial Management & Data Systems, 106(5), 601–620. doi:10.1108/02635570610666403
- Flavián, C., Guinalíu, M., & Torres, E. (2005). The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking. Internet Research, 15(4), 447–470. doi:10.1108/10662240510615191
- Foy, S. L., Schleifer, C., & Tiryakian, E. A. (2017). The rise of rational choice theory as a scientific/intellectual movement in sociology. The American Sociologist. Advance online publication. doi:10.1007/s12108-017-9335-3
- Friedman, D., & Hechter, M. (1988). The contribution of rational choice theory to macrosociological research. Sociological Theory, 6(2), 201–218. doi:10.2307/202116
- Goldsmith, R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209–221. doi:10.1007/BF02726497
- Grewal, R., Mehta, R., & Kardes, F. R. (2000). The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership. Journal of Economic Psychology, 21(3), 233–252. doi:10.1016/S0167-4870(00)00003-9
- Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36–44. doi:10.1108/EUM0000000004784
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson., R. E. (2009). Multivariate data analysis (7 th ed.). Upper Saddle River, NJ: Prentice Hall.
- Hajli, N., & Lin, X. (2016). Exploring the security of information sharing on social networking sites: The role of perceived control of information. Journal of Business Ethics, 133(1), 111–123. doi:10.1007/s10551-014-2346-x
- Harris, S. G., & Mossholder., K. W. (1996). The affective implications of perceived congruence with culture dimensions during organizational transformation. Journal of Management, 22(4), 527–547. doi:10.1177/014920639602200401
- Hartono, E., Holsapple, C. W., Kim, K. Y., Na, K. S., & Simpson, J. T. (2014). Measuring perceived security in B2C electronic commerce website usage: A respecification and validation. Decision Support Systems, 62, 11–21. doi:10.1016/j.dss.2014.02.006
- Hechter, M., & Kanazawa, S. (1997). Sociological rational choice theory. Annual Review of Sociology, 23(1), 191–214. doi:10.1146/annurev.soc.23.1.191
- Hertzog, M. A. (2008). Considerations in determining sample size for pilot studies. Research in Nursing & Health, 31(2), 180–191. doi:10.1002/nur.20247
- Hinojosa, A. S., Gardner, W. L., Walker, H. J., Cogliser, C., & Gullifor, D. (2017). A review of cognitive dissonance theory in management research: Opportunities for further development. Journal of Management, 43(1), 170–199. doi:10.1177/0149206316668236
- Ho, C. H., & Wu, W. (2011). Role of innovativeness of consumer in relationship between perceived attributes of new products and intention to adopt. International Journal of Electronic Business Management, 9(3), 258–266.
- Holak, S. L. (1988). Determinants of innovative durables adoption an empirical study with implications for early product screening. Journal of Product Innovation Management, 5(1), 50–69. doi:10.1016/0737-6782(88)90032-X
- Hu, H. H. (Sunny), Kandampully, J., & Juwaheer, T. D. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study. The Service Industries Journal, 29(2), 111–125. doi:10.1080/02642060802292932
- Hwang, Y. (2009). The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management. Electronic Markets, 19(2–3), 89–98. doi:10.1007/s12525-009-0007-1
- Inversini, A., & Masiero, L. (2014). Selling rooms online: The use of social media and online travel agents. International Journal of Contemporary Hospitality Management, 26(2), 272–292. doi:10.1108/IJCHM-03-2013-0140
- iResearch Global. (2016, March 14). China online travel maintains rapid growth momentum. Retrieved June 29, 2016, from http://www.iresearchchina.com/content/details7_20324.html
- Jung, D. J. (2017). Irrationalizing the rational choice model of voting: The moderating effects of partisanship on turnout decisions in Western and postcommunist democracies. Electoral Studies, 50(Supplement C), 26–38. doi:10.1016/j.electstud.2017.09.005
- Kah, J. A., & Lee, S. H. (2016). A new approach to travel information sources and travel behaviour based on cognitive dissonance theory. Current Issues in Tourism, 19(4), 373–393. doi:10.1080/13683500.2015.1043246
- Kim, J., Jin, B., & Swinney, J. L. (2009). The role of etail quality, e-satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16(4), 239–247. doi:10.1016/j.jretconser.2008.11.019
- Kim, K., & Kim, J. (2011). Third-party privacy certification as an online advertising strategy: An investigation of the factors affecting the relationship between third-party certification and initial trust. Journal of Interactive Marketing, 25(3), 145–158. doi:10.1016/j.intmar.2010.09.003
- Kim, M. J., Chung, N., & Lee, C. K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256–265. doi:10.1016/j.tourman.2010.01.011
- Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management, 37, 131–145. doi:10.1016/j.ijhm.2013.11.003
- Lassar, W. M., Manolis, C., & Lassar, S. S. (2005). The relationship between consumer innovativeness, personal characteristics, and online banking adoption. International Journal of Bank Marketing, 23(2), 176–199. doi:10.1108/02652320510584403
- Lee, H. “Andy”, Guillet, B. D., & Law, R. (2013). An examination of the relationship between online travel agents and hotels: A case study of choice hotels international and expedia.com. Cornell Hospitality Quarterly, 54(1), 95–107. doi:10.1177/1938965512454218
- Lee, H. Y., Qu, H., & Kim, Y. S. (2007). A study of the impact of personal innovativeness on online travel shopping behavior—A case study of Korean travelers. Tourism Management, 28(3), 886–897. doi:10.1016/j.tourman.2006.04.013
- Li, H., Luo, H., & Yao, T. (2012). The impact of corporate image on customer attitudinal loyalty and behavioral loyalty: Evidence from China’s retail banking industry. Management Review, 24(6), 88–97.
- Li, H., Zhang, J., & Sarathy, R. (2010). Understanding compliance with internet use policy from the perspective of rational choice theory. Decision Support Systems, 48(4), 635–645. doi:10.1016/j.dss.2009.12.005
- Liao, Z., & Cheung, M. T. (2002). Internet-based e-banking and consumer attitudes: An empirical study. Information & Management, 39(4), 283–295. doi:10.1016/S0378-7206(01)00097-0
- Liao, Z., & Shi, X. (2017). Web functionality, web content, information security, and online tourism service continuance. Journal of Retailing and Consumer Services, 39(Supplement C), 258–263. doi:10.1016/j.jretconser.2017.06.003
- Lin, L., & Lu, C. (2010). The influence of corporate image, relationship marketing, and trust on purchase intention: The moderating effects of word-of-mouth. Tourism Review, 65(3), 16–34. doi:10.1108/16605371011083503
- McCole, P. (2002). The role of trust for electronic commerce in services. International Journal of Contemporary Hospitality Management, 14(2), 81–87. doi:10.1108/09596110210419264
- McCormac, A., Zwaans, T., Parsons, K., Calic, D., Butavicius, M., & Pattinson, M. (2017). Individual differences and information security awareness. Computers in Human Behavior, 69(Supplement C), 151–156. doi:10.1016/j.chb.2016.11.065
- Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229–242. doi:10.1086/jcr.1978.4.issue-4
- Mukundan, N. R., & Sai, L. P. (2014). Perceived information security of internal users in Indian IT services industry. Information Technology and Management, 15(1), 1–8. doi:10.1007/s10799-013-0156-y
- Nasr, R. (2015, July 1). Online travel industry is booming: Report. Retrieved July 6, 2016, from http://www.cnbc.com/2015/07/01/online-travel-industry-is-booming-report.html
- Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. doi:10.1016/S0969-6989(00)00029-1
- Normalini, M. K., & Ramayah, T. (2017). Trust in internet banking in Malaysia and the moderating influence of perceived effectiveness of biometrics technology on perceived privacy and security. Journal of Management Sciences, 4(1), 3–26. doi:10.20547/jms.2014.1704101
- Nunnally, J. C., Bernstein, I. H., & Berge., J. M. T. (1967). Psychometric theory (Vol. 226). New York, NY: McGraw-Hill.
- Ott, R. (2000). Building trust online. Computer Fraud & Security, 2000(2), 10–12. doi:10.1016/S1361-3723(00)02017-0
- Özlen, M. K., & Djedovic, I. (VerfasserIn). (2017). Online banking acceptance: The influence of perceived system security on perceived system quality. Journal of Accounting & Management Information Systems: JAMIS, 16(1), 164–178. doi:10.24818/jamis
- Paternoster, R., Jaynes, C. M., & Wilson, T. (2017). Rational choice theory and interest in the “Fortune of Others”. Journal of Research in Crime and Delinquency, 54(6), 847–868. doi:10.1177/0022427817707240
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. doi:10.1037/0021-9010.88.5.879
- Pratt, T. C. (2008). Rational choice theory, crime control policy, and criminological relevance. Criminology & Public Policy, 7(1), 43–52. doi:10.1111/cpp.2008.7.issue-1
- Ray, S., Ow, T., & Kim., S. S. (2011). Security assurance: How online service providers can influence security control perceptions and gain trust. Decision Sciences, 42(2), 391–412. doi:10.1111/deci.2011.42.issue-2
- Reichheld, F. F., Markey, R. G., & Hopton, C. (2000). E-customer loyalty - Applying the traditional rules of business for online success. European Business Journal, 12(4), 173–179.
- Riquelme, I. P., & Román, S. (2014). Is the influence of privacy and security on online trust the same for all type of consumers? Electronic Markets, 24(2), 135–149. doi:10.1007/s12525-013-0145-3
- Rogers, E. M. (1995). Diffusion of innovations (4 th ed.). New York, NY: The Free Press.
- San Martín, H., & Herrero, Á. (2012). Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework. Tourism Management, 33(2), 341–350. doi:10.1016/j.tourman.2011.04.003
- Satz, D., & Ferejohn, J. (1994). Rational choice and social theory. The Journal of Philosophy, 91(2), 71–87. doi:10.2307/2940928
- Shin, D. H. (2010). The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. Interacting with Computers, 22(5), 428–438. doi:10.1016/j.intcom.2010.05.001
- Spence, M. (2002). Signaling in retrospect and the informational structure of markets. The American Economic Review, 92(3), 434–459. doi:10.1257/00028280260136200
- Suh, B., & Han, I. (2003). The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of Electronic Commerce, 7(3), 135–161.
- Sun, T., Youn, S., Wu, G., & Kuntaraporn, M. (2006). Online word-of-mouth (or Mouse): An exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11(4), 1104–1127. doi:10.1111/jcmc.2006.11.issue-4
- Tanford, S., & Montgomery, R. (2015). The effects of social influence and cognitive dissonance on travel purchase decisions. Journal of Travel Research, 54(5), 596–610. doi:10.1177/0047287514528287
- Tian, Y., Wang, H., & Chen., Z. (2009). How does corporate image impact consumer trust and purchasing intention. Journal of Business Economics, 215(9), 65–72.
- Tofighi, D., & MacKinnon, D. P. (2011). RMediation: An R package for mediation analysis confidence intervals. Behavior Research Methods, 43(3), 692–700. doi:10.3758/s13428-011-0076-x
- Usoro, A., Shoyelu, S., & Kuofie, M. (2010). Task-technology fit and technology acceptance models applicability to e-tourism. Journal of Economic Development, Management, IT, Finance, and Marketing, 2(1), 1–32.
- Xiang, Z., Wang, D., O’Leary, J. T., & Fesenmaier, D. R. (2015). Adapting to the internet trends in travelers’ use of the web for trip planning. Journal of Travel Research, 54(4), 511–527. doi:10.1177/0047287514522883
- Yenisey, M. M., Ozok, A. A., & Salvendy, G. (2005). Perceived security determinants in e-commerce among Turkish university students. Behaviour & Information Technology, 24(4), 259–274. doi:10.1080/0144929042000320992
- Ying, T., Norman, W. C., & Zhou, Y. (2016). Online networking in the tourism industry: A webometrics and hyperlink network analysis. Journal of Travel Research, 55(1), 16–33. doi:10.1177/0047287514532371
- Yoon, S. J. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing, 16(2), 47–63. doi:10.1002/dir.10008
- Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. doi:10.2307/1251929