Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more

References

• Akbar, M. M., & Wymer, W. (2017). Refining the conceptualization of brand authenticity. Journal of Brand Management, 24, 14–32.
   Web of Science ®Google Scholar
• Andreoni, J. (1990). Impure altruism and donations to public goods: A theory of warm-glow giving. The Economic Journal, 100(401), 464–477. https://doi.org/10.2307/2234133
   Web of Science ®Google Scholar
• Arici, H. E., Cakmakoglu Arıcı, N., & Altinay, L. (2023). The use of big data analytics to discover customers’ perceptions of and satisfaction with green hotel service quality. Current Issues in Tourism, 26(2), 270–288. https://doi.org/10.1080/13683500.2022.2029832
   Web of Science ®Google Scholar
• Bentler, P. M. (2006). EQS 6 structural equations program manual. Multivariate Software.
   Google Scholar
• Beverland, M. (2006). The ‘real thing’: Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251–258. https://doi.org/10.1016/j.jbusres.2005.04.007
   Web of Science ®Google Scholar
• Beverland, M. B. (2005). Crafting brand authenticity: The case of luxury wines. Journal of Management Studies, 42(5), 1003–1029. https://doi.org/10.1111/j.1467-6486.2005.00530.x
   Web of Science ®Google Scholar
• Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
   Web of Science ®Google Scholar
• Boronat-Navarro, M., & Pérez-Aranda, J. A. (2020). Analyzing willingness to pay more to stay in a sustainable hotel. Sustainability, 12(9), 3730. https://doi.org/10.3390/su12093730
   Web of Science ®Google Scholar
• Bruhn, M., Schoenmüller, V., Schäfer, D., & Heinrich, D. (2012). Brand authenticity: Towards a deeper understanding of its conceptualization and measurement. Advances in Consumer Research, 40, 567–576. https://do.org/ssrn.com/abstract=2402187.
   Google Scholar
• Butler, A. (2022). Exploring Gothenburg’s sustainable side: A green weekend itinerary. Lonely Planet. Retrieved July 27, 2022, https://www.lonelyplanet.com/articles/sustainable-gothenburg-getaway
   Google Scholar
• Chaturvedi, P., Kulshreshtha, K., Tripathi, V., & Agnihotri, D. (2022). Investigating the impact of restaurants’ sustainable practices on consumers’ satisfaction and revisit intentions: A study on leading green restaurants. Asia-Pacific Journal of Business Administration. (ahead-of-print). https://doi.org/10.1108/APJBA-09-2021-0456
   Google Scholar
• Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
   Web of Science ®Google Scholar
• Chi, X., & Han, H. (2021). Emerging rural tourism in China’s current tourism industry and tourism behaviors: The case of Anji County. Journal of Travel & Tourism Marketing, 38(1), 58–74. https://doi.org/10.1080/10548408.2020.1862026
   Web of Science ®Google Scholar
• Chua, B. L., & Han, H. (2022). Green hotels: The state of green hotel research and future prospects. Journal of Travel & Tourism Marketing, 39(5), 465–483. https://doi.org/10.1080/10548408.2022.2136329
   Web of Science ®Google Scholar
• Chua, B. L., Kim, H. C., Lee, S., & Han, H. (2019). The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior. Journal of Travel & Tourism Marketing, 36(1), 29–42. https://doi.org/10.1080/10548408.2018.1488650
   Web of Science ®Google Scholar
• Chwialkowska, A. (2021). Money and status or clear conscience and clean air – should we vary the marketing interventions depending on tourist’s cultural background? Journal of Travel & Tourism Marketing, 38(1), 75–92. https://doi.org/10.1080/10548408.2021.1875106
   Web of Science ®Google Scholar
• Cifci, I. (2022). Testing self-congruity theory in Bektashi faith destinations: The roles of memorable tourism experience and destination attachment. Journal of Vacation Marketing, 28(1), 3–19. https://doi.org/10.1177/13567667211011758
   Web of Science ®Google Scholar
• Connolly, M. (2009). Green is the new black. Pro AV, 26(6), 16.
   Google Scholar
• Creswell, J. W. (2014). A concise introduction to mixed methods research. SAGE publications.
   Google Scholar
• Fisher, R. J. (1993). Social desirability bias and the validity of indirect questioning. Journal of Consumer Research, 20(2), 303–315. https://doi.org/10.1086/209351
   Web of Science ®Google Scholar
• Frash, R. E., Jr., DiPietro, R., & Smith, W. (2015). Pay more for McLocal? Examining motivators for willingness to pay for local food in a chain restaurant setting. Journal of Hospitality Marketing & Management, 24(4), 411–434. https://doi.org/10.1080/19368623.2014.911715
   Web of Science ®Google Scholar
• Fritz, K., Schoenmueller, V., & Bruhn, M. (2017). Authenticity in branding–exploring antecedents and consequences of brand authenticity. European Journal of Marketing, 51(2), 324–348. https://doi.org/10.1108/EJM-10-2014-0633
   Web of Science ®Google Scholar
• Fuentes-Moraleda, L., Lafuente-Ibáñez, C., Muñoz-Mazón, A., & Villacé-Molinero, T. (2019). Willingness to pay more to stay at a boutique hotel with an environmental management system. A preliminary study in Spain. Sustainability, 11(18), 5134. https://doi.org/10.3390/su11185134
   Web of Science ®Google Scholar
• González-Rodríguez, M. R., Díaz-Fernández, M. C., & Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Management, 32(1), 60–80. https://doi.org/10.1108/IJCHM-02-2019-0147
   Web of Science ®Google Scholar
• Grant, J. (2008). Green marketing. Strategic Direction, 24(6), 25–27. https://doi.org/10.1108/02580540810868041
   Google Scholar
• Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Rresearch, 31(2), 296–312. https://doi.org/10.1086/422109
   Web of Science ®Google Scholar
• Green Hotel Association. (2022). Retrieved August 10, 2020 http://greenhotels.com/index.php
   Google Scholar
• Green Lodging Trends Report. (2018). Retrieved August 10, 2020 https://greenview.sg/wp-content/uploads/2019/02/2018-Green-Lodging-Trends-Report_updated-02112019.pdf.
   Google Scholar
• Gupta, A., Dash, S., & Mishra, A. (2019). Self/Other oriented green experiential values: Measurement and impact on hotel-consumer relationship. International Journal of Hospitality Management, 83, 159–168. https://doi.org/10.1016/j.ijhm.2019.05.010
   Web of Science ®Google Scholar
• Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. vectors (7th ed). Pearson Prentice Hall.
   Google Scholar
• Han, H., Koo, B., & Hyun, S. (2020). Image congruity as a tool for traveler retention: A comparative analysis on South Korean full-service and low-cost airlines. Journal of Travel & Tourism Marketing, 37(3), 347–360. https://doi.org/10.1080/10548408.2020.1757564
   Web of Science ®Google Scholar
• Han, H., Moon, H., & Hyun, S. S. (2020). Uncovering the determinants of pro-environmental consumption for green hotels and green restaurants: A mixed-method approach. International Journal of Contemporary Hospitality Management, 32(4), 1581–1603. https://doi.org/10.1108/IJCHM-04-2019-0354
   Web of Science ®Google Scholar
• Han, H., Yu, J., & Kim, W. (2019). Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions. Journal of Travel & Tourism Marketing, 36(3), 371–383. https://doi.org/10.1080/10548408.2018.1557580
   Web of Science ®Google Scholar
• Hays, D., & Ozretic-Došen, Đ. (2014). Greening hotels-building green values into hotel services. Tourism and Hospitality Management, 20(1), 85–102. https://doi.org/10.20867/thm.20.1.7
   Google Scholar
• Hilton. (2022). Travelers seek eco-friendly travel options in 2022. Fast Company. Retrieved July 27, 2022 https://www.fastcompany.com/90713283/travelers-seek-eco-friendly-travel-options-in-2022.
   Google Scholar
• Huang, Y. C., Yang, M., & Wang, Y. C. (2014). Effects of green brand on green purchase intention. Marketing Intelligence & Planning, 32(3), 250–268. https://doi.org/10.1108/MIP-10-2012-0105
   Google Scholar
• Hwang, J., Cho, S. B., & Kim, W. (2019). Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services. Journal of Travel & Tourism Marketing, 36(7), 835–846. https://doi.org/10.1080/10548408.2019.1586619
   Web of Science ®Google Scholar
• Hwang, Y. H., & Moon, H. (2023). When social class and social norms shape word of mouth about eco-friendly tourism businesses. Journal of Vacation Marketing, 29(2), 175–188. https://doi.org/10.1177/13567667221078247
   Web of Science ®Google Scholar
• Kasim, A. (2004). Socio-environmentally responsible hotel business: Do tourists to Penang Island, Malaysia care? Journal of Hospitality & Leisure Marketing, 11(4), 5–28. https://doi.org/10.1300/J150v11n04_02
   Google Scholar
• Kiatkawsin, K., & Han, H. (2019). What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants? International Journal of Hospitality Management, 82, 209–219. https://doi.org/10.1016/j.ijhm.2019.04.024
   Web of Science ®Google Scholar
• Kim, S. H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management, 29(1), 226–247. https://doi.org/10.1108/IJCHM-11-2014-0562
   Web of Science ®Google Scholar
• Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from burning man. Journal of Consumer Research, 29(1), 20–38. https://doi.org/10.1086/339919
   Web of Science ®Google Scholar
• Lacalle, E. (2021). The best sustainability trends and initiatives for hotels. Mews. Retrieved July 28, 2022 https://www.mews.com/en/blog/sustainability-in-hotels.
   Google Scholar
• Law, R., Sun, S., Fong, D. K. C., Fong, L. H. N., & Fu, H. (2016). A systematic review of China’s outbound tourism research. International Journal of Contemporary Hospitality Management, 28(12), 2654–2674. https://doi.org/10.1108/IJCHM-06-2015-0323
   Web of Science ®Google Scholar
• Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461. https://doi.org/10.3390/su12187461
   Web of Science ®Google Scholar
• Lin, J., Lobo, A., & Leckie, C. (2017). The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. Journal of Retailing and Consumer Services, 35, 133–141. https://doi.org/10.1016/j.jretconser.2016.12.011
   Web of Science ®Google Scholar
• Liu, M. (2015). Study on cultural heritage tourism development of commercialization and authenticity dilemma. Jiangsu Commercial Forum, 32, 13–15.
   Google Scholar
• Lorenzini, B. (1994). The green restaurant, part II: Systems and service. Restaurant & Institutions, 104(11), 119–136.
   Google Scholar
• Mahasuweerachai, P., & Suttikun, C. (2022). The effect of green self-identity on perceived image, warm glow and willingness to purchase: A new generation’s perspective towards eco-friendly restaurants. Sustainability, 14(17), 10539. https://doi.org/10.3390/su141710539
   Web of Science ®Google Scholar
• Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35–52. https://doi.org/10.1509/jmkg.75.4.35
   Web of Science ®Google Scholar
• Miles, M. B., & Huberman, A. M. (1984). Qualitative data analysis: A sourcebook of new methods (pp. 263–263). Sage Publications.
   Google Scholar
• Moons, I., De Pelsmacker, P., & Barbarossa, C. (2020). Do personality-and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium. Journal of Cleaner Production, 272, 122866. https://doi.org/10.1016/j.jclepro.2020.122866
   Web of Science ®Google Scholar
• Morhart, F. M., Herzog, W., & Tomczak, T. (2009). Brand-specific leadership: Turning employees into brand champions. Journal of marketing, 73(5), 122–142.
   Web of Science ®Google Scholar
• Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200–218. https://doi.org/10.1016/j.jcps.2014.11.006
   Web of Science ®Google Scholar
• Moulard, J. G., Raggio, R. D., & Folse, J. A. G. (2016). Brand authenticity: Testing the antecedents and outcomes of brand management’s passion for its products. Psychology & Marketing, 33(6), 421–436. https://doi.org/10.1002/mar.20888
   Web of Science ®Google Scholar
• Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098. https://doi.org/10.1016/j.jbusres.2013.06.001
   Web of Science ®Google Scholar
• Neuendorf, K. A. (2016). The content analysis guidebook. Sage. https://doi.org/10.4135/9781071802878
   Google Scholar
• Nielsen. (2019). Global sustainable shoppers report 2018. Nielsen. Retrieved July 10, 2021 https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/global-sustainable-shoppers-report-2018.pdf.
   Google Scholar
• Oh, H., Prado, P. H. M., Korelo, J. C., & Frizzo, F. (2019). The effect of brand authenticity on consumer–brand relationships. Journal of Product & Brand Management, 28(2), 231–241. https://doi.org/10.1108/JPBM-09-2017-1567
   Web of Science ®Google Scholar
• Oliver, R. L. (1996). Varieties of value in the consumption satisfaction response. ACR North American Advances, 23, 143–147. https://www.acrwebsite.org/volumes/7930/volumes/v23/NA-23.
   Google Scholar
• Olorunsola, V. O., Saydam, M. B., Arasli, H., & Sulu, D. (2022). Guest service experience in eco-centric hotels: A content analysis. International Hospitality Review. https://doi.org/10.1108/IHR-04-2022-0019
   Google Scholar
• Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed). Sage Publications.
   Google Scholar
• Quan, L., Kim, J., & Han, H. (2022). Customer views on comprehensive green hotel selection attributes and analysis of importance–performance. Journal of Travel & Tourism Marketing, 39(6), 535–554. https://doi.org/10.1080/10548408.2022.2162657
   Web of Science ®Google Scholar
• Shin, H. W., & Kang, J. (2021). What motivates your environmentally sustainable stay? Exploration of the underlying mechanism of consumers’ intentions to use green peer-to-peer accommodations. Journal of Travel & Tourism Marketing, 38(4), 413–430. https://doi.org/10.1080/10548408.2021.1921672
   Web of Science ®Google Scholar
• Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300. https://doi.org/10.1086/208924
   Web of Science ®Google Scholar
• Sirgy, M. J. (1985). Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research, 13(3), 195–206. https://doi.org/10.1016/0148-2963(85)90026-8
   Web of Science ®Google Scholar
• Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340–352.
   Google Scholar
• Södergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645–663. https://doi.org/10.1111/ijcs.12651
   Web of Science ®Google Scholar
• Sop, S. (2020). Self-congruity theory in tourism research: A systematic review and future research directions. European Journal of Tourism Research, 26, 2604–2604. https://doi.org/10.54055/ejtr.v26i.1935
   Web of Science ®Google Scholar
• Tang, C., Zheng, Q., & Ng, P. (2019). A study on the coordinative green development of tourist experience and commercialization of tourism at cultural heritage sites. Sustainability, 11(17), 4732. https://doi.org/10.3390/su11174732
   Web of Science ®Google Scholar
• Tezer, A., Bodur, H. O., Dahl, D. W., Kirmani, A., & Aggarwal, P. (2020). The greenconsumption effect: How using green products improves consumption experience. Journal of Consumer Research, 47(1), 25–39. https://doi.org/10.1093/jcr/ucz045
   Web of Science ®Google Scholar
• Valentine, S., & Fleischman, G. (2008). Professional ethical standards, corporate social responsibility, and the perceived role of ethics and social responsibility. Journal of Business Ethics, 82(3), 657–666. https://doi.org/10.1007/s10551-007-9584-0
   Web of Science ®Google Scholar
• Venhoeven, L. A., Bolderdijk, J. W., & Steg, L. (2016). Why acting environmentally-friendly feels good: Exploring the role of self-image. Frontiers in Psychology, 7, 1846. https://doi.org/10.3389/fpsyg.2016.01846
   PubMed Web of Science ®Google Scholar
• Xie, P. F., & Luo, J. (2021). Investigating visitor attitudes towards the reopening of a theme park: An application of the push-pull-mooring model. Journal of Travel & Tourism Marketing, 38(8), 867–880. https://doi.org/10.1080/10548408.2021.1961653
   Web of Science ®Google Scholar
• Zhang, T., Yin, P., & Peng, Y. (2021). Effect of commercialization on tourists’ perceived authenticity and satisfaction in the cultural heritage tourism context: Case study of Langzhong ancient city. Sustainability, 13(12), 6847. https://doi.org/10.3390/su13126847
   Web of Science ®Google Scholar