Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events

References

• Aburbeian, A. M., Owda, A. Y., & Owda, M. (2022). A technology acceptance model survey of the metaverse prospects. AI, 3(2), 285–302. https://doi.org/10.3390/ai3020018
   Google Scholar
• All, A., Castellar, E. P. N., & Van Looy, J. (2016). Assessing the effectiveness of digital game-based learning: Best practices. Computers & Education, 92, 90–103. https://doi.org/10.1016/j.compedu.2015.10.007
   Web of Science ®Google Scholar
• Assarut, R., & Eiamkanchanalai, S. (2015). Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption. T Rži ŠTE, 27(1), 21–41. https://hrcak.srce.hr/139425
   Google Scholar
• Barnes, S. J. (2022). Heritage protection and tourism income: The tourism heritage kuznets curve. Tourism Review, 77(6), 1455–1471. https://doi.org/10.1108/TR-03-2022-0125
   Web of Science ®Google Scholar
• Bojic, L. (2022). Metaverse through the prism of power and addiction: What will happen when the virtual world becomes more attractive than reality? European Journal of Futures Research, 10(1), 1–24. https://doi.org/10.1186/s40309-022-00208-4
   Web of Science ®Google Scholar
• Buhalis, D., Leung, D., & Lin, M. (2023). Metaverse as a disruptive technology revolutionising tourism management and marketing. Tourism Management, 97, 104724. https://doi.org/10.1016/j.tourman.2023.104724
   Web of Science ®Google Scholar
• Buhalis, D., Lin, M., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: Implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701–716. https://doi.org/10.1108/IJCHM-05-2022-0631
   Web of Science ®Google Scholar
• Carlson, J., Rosenberger, P. J., III, & Rahman, M. M. (2016). A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions. Journal of Travel & Tourism Marketing, 33(9), 1251–1267. https://doi.org/10.1080/10548408.2015.1117407
   Web of Science ®Google Scholar
• Casais, B., & Ferreira, L. (2023). Smart and sustainable hotels: Tourism agenda 2030 perspective article. Tourism Review, 78(2), 344–351. https://doi.org/10.1108/TR-12-2022-0619
   Web of Science ®Google Scholar
• Chakraborty, D., Polisetty, A., Khorana, S., & Buhalis, D. (2023). Use of metaverse in socializing: Application of the big five personality traits framework. Psychology & Marketing, 40(10), 2132–2150. https://doi.org/10.1002/mar.21863
   Web of Science ®Google Scholar
• Cham, T. H., Wei-Han Tan, G., Aw, E. C. X., Ooi, K. B., Jee, T. W., & Pek, C. K. (2023). Virtually reality in tourism: Adoption scepticism and resistance. Tourism Review. https://doi.org/10.1108/TR-10-2022-0479
   Web of Science ®Google Scholar
• Chan, W. W. L., & Ma, W. (2014). The influence of playfulness and subject involvement on focused attention when using social media. Journal of Communication and Education, 1(1), 16–27.
   Google Scholar
• Chen, S., Chan, I. C. C., Xu, S., Law, R., & Zhang, M. (2023). Metaverse in tourism: Drivers and hindrances from stakeholders’ perspective. Journal of Travel & Tourism Marketing, 40(2), 169–184. https://doi.org/10.1080/10548408.2023.2227872
   Web of Science ®Google Scholar
• Choe, J., & Kim, S. (2019). Development and validation of a multidimensional tourist’s local food consumption value (TLFCV) scale. International Journal of Hospitality Management, 77, 245–259. https://doi.org/10.1016/j.ijhm.2018.07.004
   Web of Science ®Google Scholar
• Choi, M., & Choi, Y. (2023). Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance. Journal of Vacation Marketing, 29(4), 617–635. https://doi.org/10.1177/13567667221113077
   Web of Science ®Google Scholar
• Choi, M., Choi, Y., & Lee, H. (2023). Gen Z travelers in the Instagram marketplace: Trust, influencer type, post type, and purchase intention. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/10963480231180938
   Web of Science ®Google Scholar
• Choi, M., Lee, J. S., & Seo, A. J. (2018). Shopping destination competitiveness: scale development and validation. Journal of Travel & Tourism Marketing, 35(8), 1087–1103. https://doi.org/10.1080/10548408.2018.1475276
   Web of Science ®Google Scholar
• Choi, Y., Mehraliyev, F., & Kim, S. (2020). Role of virtual avatars in digitalized hotel service. International Journal of Contemporary Hospitality Management, 32(3), 977–997. https://doi.org/10.1108/IJCHM-03-2019-0265
   Web of Science ®Google Scholar
• Coghlan, A., & Filo, K. (2013). Using constant comparison method and qualitative data to understand participants’ experiences at the nexus of tourism, sport and charity events. Tourism Management, 35, 122–131. https://doi.org/10.1016/j.tourman.2012.06.007
   Web of Science ®Google Scholar
• Colaizzi, P. F. (1978). Psychological research as the phenomenologist views it. In R. Valle & M. King (Eds.), Existential phenomenological alternatives for psychology (pp. 48–710). Oxford University Press. https://philpapers.org/rec/COLPRA-5
   Google Scholar
• Dai, Y., Wang, J., & Gao, S. (2022). Advanced electronics and artificial intelligence: Must‐have technologies toward human body digital twins. Advanced Intelligent Systems, 4(7). https://doi.org/10.1002/aisy.202100263
   Google Scholar
• Dincelli, E., & Yayla, A. (2022). Immersive virtual reality in the age of the metaverse: A hybrid-narrative review based on the technology affordance perspective. Journal of Strategic Information Systems, 31(2), 101717. https://doi.org/10.1016/j.jsis.2022.101717
   Web of Science ®Google Scholar
• Dionisio, J. D. N., W G B, I. I. I., & Gilbert, R. (2013). 3D virtual worlds and the metaverse: Current status and future possibilities. ACM Computing Surveys (CSUR), 45(3), 1–38. ( Article 34 (June 2013), 38). https://doi.org/10.1145/2480741.2480751
   Web of Science ®Google Scholar
• Dogra, N., Adil, M., Sadiq, M., Rafiq, F., & Paul, J. (2023). Demystifying tourists’ intention to purchase travel online: The moderating role of technical anxiety and attitude. Current Issues in Tourism, 26(13), 2164–2183. https://doi.org/10.1080/13683500.2022.2078688
   Web of Science ®Google Scholar
• Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J. … Veloutsou, C. (2023). How metaverse will change the future of marketing: Implications for research and practice. Psychology & Marketing, 40(4), 750–776. https://doi.org/10.1002/mar.21767
   Web of Science ®Google Scholar
• Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research, 123(February), 289–301. https://doi.org/10.1016/j.jbusres.2020.09.036
   Google Scholar
• Fujita, K., Henderson, M. D., Eng, J., Trope, Y., & Liberman, N. (2006). Spatial distance and mental construal of social events. Psychological Science, 17(4), 278–282. https://doi.org/10.1111/j.1467-9280.2006.01698.x
   PubMed Web of Science ®Google Scholar
• Gallarza, M. G., Arteaga, F., Floristan, E., Gil, I., & Gnoth, J. (2009). Consumer behavior in a religious event experience: An empirical assessment of value dimensionality among volunteers. International Journal of Culture, Tourism and Hospitality Research, 3(2), 165–180. https://doi.org/10.1108/17506180910962168
   Google Scholar
• Goodhue, D., Lewis, W., & Thompson, R. (2006, January). PLS, small sample size, and statistical power in MIS research. In Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06) (Vol. 8, pp. 202). IEEE. https://doi.org/10.1109/HICSS.2006.381
   Google Scholar
• Gursoy, D., Malodia, S., & Dhir, A. (2023). The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 31(5), 527–534. https://doi.org/10.1080/19368623.2022.2072504
   Web of Science ®Google Scholar
• Hao, F., & Chon, K. (2021). Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the technology readiness index 2.0. Journal of Travel & Tourism Marketing, 38(9), 900–916. https://doi.org/10.1080/10548408.2021.1997878
   Web of Science ®Google Scholar
• Ho, K., Ke, W., & Liu, H. (2015). Choice decision of e-learning system: Implications from construal level theory. Information & Management, 52(2), 160–169. https://doi.org/10.1016/j.im.2014.07.003
   Web of Science ®Google Scholar
• Huang, J., Sun, P., & Zhang, W. (2022). Analysis of the future prospects for the metaverse. Paper presented at the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). https://www.atlantis-press.com/proceedings/icfied-22/125971939
   Google Scholar
• Hwang, R., & Lee, M. (2022). The influence of music content marketing on user satisfaction and intention to use in the metaverse: A focus on the SPICE model. Businesses, 2(2), 141–155. https://doi.org/10.3390/businesses2020010
   Google Scholar
• Jabeen, F., Al Zaidi, S., & Al Dhaheri, M. H. (2022). Automation and artificial intelligence in hospitality and tourism. Tourism Review, 77(4), 1043–1061. https://doi.org/10.1108/TR-09-2019-0360
   Web of Science ®Google Scholar
• Jafar, R. M. S., & Ahmad, W. (2023). Tourist loyalty in the metaverse: The role of immersive tourism experience and cognitive perceptions. Tourism Review. https://doi.org/10.1108/TR-11-2022-0552
   Web of Science ®Google Scholar
• Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing & Logistics, 32(4), 940–960. https://doi.org/10.1108/APJML-02-2019-0101
   Web of Science ®Google Scholar
• Jian, S., Chen, X., & Yan, J. (2022). From online games to “metaverse”: The expanding impact of virtual reality in daily life. In Conference Proceedings of International Conference on Human-Computer Interaction (pp. 34–43). Cham, Springer. https://doi.org/10.1007/978-3-031-05434-1_3
   Google Scholar
• Kang, H. J., Shin, J.-H., & Ponto, K. (2020). How 3D virtual reality stores can shape consumer purchase decisions: The roles of informativeness and playfulness. Journal of Interactive Marketing, 49(1), 70–85. https://doi.org/10.1016/j.intmar.2019.07.002
   Web of Science ®Google Scholar
• Kim, S., & Choe, J. (2019). Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. International Journal of Contemporary Hospitality Management, 31(1), 123–140. https://doi.org/10.1108/IJCHM-10-2017-0661
   Web of Science ®Google Scholar
• Kim, S., Kim, S., & King, B. (2019). Nostalgia film tourism and its potential for destination development. Journal of Travel & Tourism Marketing, 36(2), 236–252. https://doi.org/10.1080/10548408.2018.1527272
   Web of Science ®Google Scholar
• Kock, F., Berbekova, A., & Assaf, A. G. (2021). Understanding and managing the threat of common method bias: Detection, prevention and control. Tourism Management, 86, 104330. https://doi.org/10.1016/j.tourman.2021.104330
   Web of Science ®Google Scholar
• Koohang, A., Nord, J.H., Ooi, K.B., Tan, G.W.H., Al-Emran, M., Aw, E.C.-X., Baabdullah, A.M., Buhalis, D.,Cham, T.H., Dennis, C., Dutot, V., Dwivedi, Y.K., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A., & Wong, L.W. (2023). Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63(3), 735–765. https://doi.org/10.1080/08874417.2023.2165197
   Web of Science ®Google Scholar
• Koo, C., Kwon, J., Chung, N., & Kim, J. (2023). Metaverse tourism: Conceptual framework and research propositions. Current Issues in Tourism, 26(20), 3268–3274. https://doi.org/10.1080/13683500.2022.2122781
   Web of Science ®Google Scholar
• Lin, I. Y., & Mattila, A. S. (2021). The value of service robots from the hotel guest’s perspective: A mixed-method approach. International Journal of Hospitality Management, 94, 102876. https://doi.org/10.1016/j.ijhm.2021.102876
   Web of Science ®Google Scholar
• Lin, K. J., Ye, H., & Law, R. (2023). Understanding the development of blockchain-empowered metaverse tourism: An institutional perspective. Information Technology & Tourism, 1–19. https://doi.org/10.1007/s40558-023-00262-z
   Web of Science ®Google Scholar
• Martins, D., Oliveira, L., & Amaro, A. C. (2022). From co-design to the construction of a metaverse for the promotion of cultural heritage and tourism: The case of amiais. Procedia Computer Science, 204, 261–266. https://doi.org/10.1016/j.procs.2022.08.031
   Google Scholar
• McKinsy & Company. (2023, January 24). A CEO’s guide to the metaverse. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-ceos-guide-to-the-metaverse
   Google Scholar
• McLean, G., Osei-Frimpong, K., Al-Nabhani, K., & Marriott, H. (2020). Examining consumer attitudes towards retailers’ m-commerce mobile applications–an initial adoption vs. continuous use perspective. Journal of Business Research, 106, 139–157. https://doi.org/10.1016/j.jbusres.2019.08.032
   Web of Science ®Google Scholar
• Morrison, A. M., Bag, S., & Mandal, K. (2023). Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography. Tourism Review. https://doi.org/10.1108/TR-12-2022-0621
   Web of Science ®Google Scholar
• Moy, C., & Gadgil, A. (2022). Opportunities in the Metaverse: How Businesses Can Explore the Metaverse and Navigate the Hype Vs Reality. JPMorgan. https://www.jpmorgan.com/content/dam/jpm/treasury-services/documents/opportunities-in-the-metaverse.pdf
   Google Scholar
• Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486–497. https://doi.org/10.3390/encyclopedia2010031
   Google Scholar
• Padilla-Meléndez, A., Del Aguila-Obra, A. R., & Garrido-Moreno, A. (2013). Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario. Computers & Education, 63, 306–317. https://doi.org/10.1016/j.compedu.2012.12.014
   Web of Science ®Google Scholar
• Park, S. M., & Kim, Y. G. (2022). A metaverse: Taxonomy, components, applications, and open challenges. Institute of Electrical and Electronics Engineers Access, 10, 4209–4251. https://doi.org/10.1109/ACCESS.2021.3140175
   Google Scholar
• Parsons, D., Choi, M., Thomas, R., Glyptou, K., & Walsh, K. (2023). The policy responses of tourism agencies to emerging digital skills constraints: A critical assessment of six countries. International Journal of Tourism Research, 25(1), 97–108. https://doi.org/10.1002/jtr.2554
   Web of Science ®Google Scholar
• Septianto, F., & Pratiwi, L. (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27(1), 171–181. https://doi.org/10.1007/s11002-014-9324-z
   Web of Science ®Google Scholar
• Sheth, J. N., Newman, B. I., & Gross, B. L. (1991) Consumption values and market choices: Theory and applications. https://www.scirp.org/(S(351jmbntvnsjt1aadkposzje))/reference/ReferencesPapers.aspx?ReferenceID=1383332
   Google Scholar
• Suh, W., & Ahn, S. (2022). Utilizing the metaverse for learner-centered constructivist education in the post-pandemic era: An analysis of elementary school students. Journal of Intelligence, 10(1), 1–15. https://doi.org/10.3390/jintelligence10010017
   Web of Science ®Google Scholar
• Wei, W., Tracy Lu, Y., & Hua, N. (2017). Attendees’ user experience of social media technology during multiphase participation in conventions: A consumption values approach. Event Management, 21(3), 347–364. https://doi.org/10.3727/152599517X14942648527554
   Google Scholar
• Yang, T. T., Ruan, W. Q., Li, Y. Q., & Zhang, S. N. (2023). Virtual tourist motivation: The differences between virtual tourism and on-site tourism. Tourism Review, 78(5), 1280–1297. https://doi.org/10.1108/TR-07-2022-0331
   Google Scholar
• Yang, X., & Zhang, L. (2022). Smart tourism technologies towards memorable experiences for museum visitors. Tourism Review, 77(4), 1009–1023. https://doi.org/10.1108/TR-02-2022-0060
   Web of Science ®Google Scholar
• Yoshida, M., James, J. D., & Cronin, J. J. (2013). Value creation: Assessing the relationships between quality, consumption value and behavioural intentions at sporting events. International Journal of Sports Marketing and Sponsorship, 14(2), 51–73. https://doi.org/10.1108/IJSMS-14-02-2013-B005
   Web of Science ®Google Scholar
• Yu, J., Kim, S., Hailu, T., Park, J., & Han, H. (2023). The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention. Current Issues in Tourism. https://doi.org/10.1080/13683500.2023.2165483
   Web of Science ®Google Scholar
• Zollo, L., Rialti, R., Marrucci, A., & Ciappei, C. (2022). How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience. Current Issues in Tourism, 25(18), 2991–3008. https://doi.org/10.1080/13683500.2021.1896487
   Web of Science ®Google Scholar