References
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- Mortensen , C. David and Sereno , Kenneth K. 1970 . “The Influence of Ego‐Involvement and Discrepancy on Perceptions of Communication,” . Speech Monographs , 37 : 127 – 34 .
- Osgood , Charles E. , Suci , George J. and Tannenbaum , Percy H. 1957 . The Measurement of Meaning Urbana
- Snider , James G. and Osgood , Charles E. , eds. 1969 . Semantic Differential Technique Chicago
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- Osgood , Charles E. 1964 . “Semantic Differential Technique in the Comparative Study of Cultures,” . American Anthropologist , 66 ( 3 ) : 185 Part 2
- Snider and Osgood , eds. “A Bibliography of Literature Relevant to the Semantic Differential Technique,” . 637 – 76 .
- Sereno , Kenneth K. and Mortensen , C. David . 1969 . “The Effects of Ego‐Involved Attitudes on Conflict Negotiation in Dyads,” . Speech Monographs , 36 : 9
- Osgood , Charles E. “The Nature and Measurement of Meaning,” . Edited by: Snider and Osgood . 36
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- Nunnally , Jum C. 1967 . Psychometric Theory 172 New York
- Harman , Harry H. 1967 . Modern Factor Analysis , 2nd ed. Chicago Chs. 1 and 2
- Heise , David R. 1969 . “Some Methodological Issues in Semantic Differential Research,” . Psychological Bulletin , 72 Dec. : 406 – 22 .
- Meredith , William M. 1967 . Basic Mathematical and Statistical Tables for Psychology and Education 294 New York
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- Mr. Fletcher (Ph.D., University of Utah, 1971) is Assistant Professor in the Department of Telecommunications at the University of Kentucky.