252
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives

&
Pages 377-402 | Published online: 09 Oct 2008

REFERENCES

  • American Marketing Association Task Force . ( 1988 ). Developing, disseminating, and utilizing marketing knowledge . Journal of Marketing , 52 ( 4 ), 1 – 25 .
  • Anderson , C. L. ( 1999 ). Learning partnerships: Involving practitioners in public relations education . Corporate Communications: An International Journal , 4 , 30 – 36 .
  • Ankers , P. , & Brennan , R. ( 2002 ). Managerial relevance in academic research: An exploratory study . Marketing Intelligence and Planning , 20 , 15 – 21 .
  • Armstrong , J. S. ( 1980 ). Unintelligible management research and academic prestige . Interfaces , 10 , 80 – 86 .
  • Baker , M. J. , & Erdogan , B. Z. (2000). Who we are and what we do—2000. Journal of Marketing Management , 16, 679–696.
  • Beyer , J. M. , & Trice , H. M. ( 1982 ). The utilization process: A conceptual framework and synthesis of empirical findings . Administrative Science Quarterly , 27 , 591 – 622 .
  • Botan , C. ( 1993 ). Introduction to the paradigm struggle in public relations . Public Relations Review , 19 , 107 – 110 .
  • Brinberg , D. , & Hirschman , E. C. ( 1986 ). Multiple orientations for the conduct of marketing research: An analysis of the academic/practitioner distinction . Journal of Marketing , 50 ( 4 ), 161 – 173 .
  • Broom , G. M. ( 2006 ). An open-system approach to building theory in public relations . Journal of Public Relations Research , 18 , 141 – 150 .
  • Broom , G. M. , Cox , M. S. , Krueger , E. A. , & Liebler , C. M. ( 1989 ). The gap between professional and research agendas in public relations journals . In J. E. Grunig & L. A. Grunig (Eds.), Public Relations Research Annual (pp. 141 – 154 ), Hillsdale , NJ : Lawrence Erlbaum Associates .
  • Cornlissen , J. P. ( 2000 ). Toward an understanding of the use of academic theories in public relations practice . Public Relations Review , 26 , 315 – 326 .
  • Crosier , K. ( 2004 ). How effectively do marketing journals transfer useful learning from scholars to practitioners ? Marketing Intelligence and Planning 22 , 540 – 556 .
  • Cutlip , S. M. ( 1961 ). History of public relations education in the United States . Journalism Quarterly , 38 , 363 – 370 .
  • Gagnard , A. , & Swartz , J. E. ( 1988 ). Top American advertising managers view agencies and research . Journal of Advertising Research , 28 ( 6 ), 35 – 40 .
  • Gillespie , R. ( 1991 ). Manufacturing knowledge . New York : Cambridge University Press .
  • Gonzalez , H. , & Adams , W. C. ( 1995 , August ). Making research practical: How senior public relations practitioners value research and feedback . Paper presented at the meeting of the Association for Education in Journalism and Mass Communication , Washington , DC .
  • Gower , K. K. ( 2006 ). Public relations research at the crossroads . Journal of Public Relations Research , 18 , 177 – 190 .
  • Gray , B. J. , Ottesen , G. G. , & Matear , S. ( 2005 ). Disseminating academic research information to marketing practitioners: The receiver's perspective . Marketing Intelligence and Planning , 23 , 124 – 135 .
  • Greyser , S. A. ( 1978 ). Academic research marketing managers can use . Journal of Advertising Research , 18 ( 2 ), 9 – 14 .
  • Grunig , J. E. ( 1979 ). The two worlds of PR research . Public Relations Review , 5 , 11 – 14 .
  • Grunig , J. E. ( 2006 ). Furnishing the edifice: Ongoing research on public relations as a strategic management function . Journal of Public Relations Research , 18 , 151 – 176 .
  • Heerwegh , D. ( 2005 ). Effects of personal salutations in e-mail invitations to participate in a web survey . Public Opinion Quarterly , 69 , 588 – 598 .
  • Hetzel , P. L. ( 2000 ). Where are we going? Perceptions of French marketing academics . Journal of Marketing Management , 16 , 697 – 716 .
  • Holbrook , M. B. ( 1985a ). The consumer researcher visits Radio City: Dancing in the dark . Advances in Consumer Research , 12 , 28 – 31 .
  • Holbrook , M. B. ( 1985b ). Why business is bad for consumer research: The three bears revisited . Advances in Consumer Research , 12 , 145 – 156 .
  • Holbrook , M. B. ( 1995 ). The four faces of commodification in the development of marketing knowledge . Journal of Marketing Management , 11 , 641 – 654 .
  • Johnson , R. M. ( 2005 ). In favor of closer ties . Journal of Marketing Research , 42 , 255 .
  • Kelly , J. S. ( 1987 ). Practicing advertising researchers and their views of academic researchers . Journal of Business Research , 15 , 257 – 268 .
  • Lindenmann , W. K. (1979). The missing link in public relations research. Public Relations Review , 5, 26–36.
  • Mankelow , G. , & Polonsky , M. J. ( 2002 ). Marketing academics in Australasia: Who we are, what we do, and where are we going ? Marketing Education Review , 12 ( 1 ), 87 – 96 .
  • McKenzie , C. J. , Wright , S. , Ball , D. F. , & Baron , P. J. ( 2002 ). The publications of marketing faculty—Who are we really talking to ? European Journal of Marketing 36 , 1196 – 1208 .
  • Moncur , C. ( 2006 ). Embracing PR theory: An opportunity for practitioners ? Journal of Communication Management 10 , 95 – 99 .
  • Nataraajan , R. , Henthorne , T. L. , & LaTour , M. S. ( 1998 ). Reinforcing the importance of the marketing practitioner-marketing academic interface . American Business Review , 16 ( 2 ), 109 – 112 .
  • O'Driscoll , A. , & Murray , J. A. ( 1998 ). The academy-marketplace interface: Who is leading whom and does it really matter ? Irish Marketing Review , 11 ( 1 ), 5 – 18 .
  • Ottesen , G. G. , & Grønhaug , K. ( 2004 ). Barriers to practical use of academic marketing knowledge . Marketing Intelligence and Planning , 22 , 520 – 530 .
  • Pasadeos , Y. , & Renfro , B. ( 1992 ). A bibliometric analysis of public relations research . Journal of Public Relations Research , 4 , 167 – 187 .
  • Pasadeos , Y. , Renfro , B. , & Hanily , M. L. ( 1999 ). Influential authors and works of the public relations literature: A network of recent research . Journal of Public Relations Research , 11 , 29 – 52 .
  • Pavlik , J. V. , & Salmon , C. T. ( 1984 ). Theoretic approaches in public relations research . Public Relations Research and Education , 1 ( 2 ), 39 – 49 .
  • Piercy , N. F. ( 2002 ). Research in marketing: Teasing with trivia or risking relevance ? European Journal of Marketing 36 , 350 – 363 .
  • Polonsky , M. J. , & Mankelow , G. ( 2000 ). Where are we going? Perceptions of U.S. marketing academics . Journal of Marketing Management , 16 , 717 – 743 .
  • Rogers , E. M. ( 1995 ). Diffusion of innovations ( ed.) , 4th . New York : Free Press .
  • Ross , B. I. , & Johnson , K. F. ( 2005 ). Where shall I go to study advertising and public relations? Lubbock , TX : Advertising Education .
  • Rotfeld , H. J. , Tinkham , S. F. , & Reid , L. N. ( 1983 ). What research managers think of advertising research by academics . In D. Jugenheimer (Ed.), Proceedings of the 1983 conference of the American Academy of Advertising (pp. 52 – 57 ). Lawrence , KS : American Academy of Advertising .
  • Shaw , T. , & White , C. ( 2004 ). Public relations and journalism educators' perceptions of media relations . Public Relations Review , 30 , 493 – 502 .
  • Tabachnick , B. G. , & Fidell , L. S. ( 2001 ). Using multivariate statistics ( ed) , 4th , Boston : Allyn and Bacon .
  • Tapp , A. ( 2004 ). A call to arms for applied marketing academics . Marketing Intelligence and Planning , 22 , 579 – 590 .
  • Tirone , J. F. ( 1979 ). Education, theory, and research in public relations . Public Relations Review , 5 , 15 – 25 .
  • Toth , E. L. ( 2006 ). On the challenge of practice informed by theory . Journal of Communication Management , 10 , 110 – 111 .
  • Van de Ven , A. , & Johnson , P. E. ( 2006 ). Knowledge for theory and practice . Academy of Management Review , 31 , 802 – 821 .
  • van Ruler , B. ( 2005 ). Commentary: Professionals are from Venus, scholars are from Mars . Public Relations Review , 31 , 159 – 173 .
  • Weilbacher , W. M. ( 1981 ). Dilemmas in advertising . Journal of Advertising , 10 ( 3 ), 14 – 18 .
  • Wimmer , R. D. , & Dominick , J. R. ( 2003 ). Mass media research ( ed.) , 7th . Belmont , CA : Wadsworth .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.