Exploring Advertising Equity in Fashion Advertising

References

• Alden, Dana L., Ashesh Mukherjee, and Wayne Hoyer. 2000. “The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.” Journal of Advertising 29 (2):1–15. doi:10.1080/00913367.2000.10673605.
   Web of Science ®Google Scholar
• Barry, Ben, and Barbara J. Phillips. 2015. “The Fashion Engagement Grid: Understanding Men's Responses to Fashion Advertising.” International Journal of Advertising 35 (3):438–64. doi:10.1080/02650487.2015.1037232.
   Web of Science ®Google Scholar
• Barthes, Roland. 1967. The Fashion System, translated by Matthew Ward and Richard Howard. Berkeley, CA: University of California Press.
   Google Scholar
• Belk, Russell. W., Guliz Ger, and Soren Askegaard. 2003. “The Fire of Desire: A Multisited Inquiry Into Consumer Desire.” Journal of Consumer Research 30 (December):1–18.
   Google Scholar
• Biehal, Gabriel, Debra Stephens, and Eleonora Curlo. 1992. “Attitude Toward the Ad and Brand Choice.” Journal of Advertising 21 (3):19–36. doi:10.1080/00913367.1992.10673373.
   Web of Science ®Google Scholar
• Braun, Virginia, and Victoria Clarke. 2006. “Using Thematic Analysis in Psychology.” Qualitative Research in Psychology 3 (2):77–101. doi:10.1191/1478088706qp063oa.
   Google Scholar
• Corbin, Juliette M., and Anselm Strauss. 2007. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. 3rd ed. Thousand Oaks, CA: Sage.
   Google Scholar
• Dahlén, Micael, Sara Rosengren, Frederik Törn, and Niclas Öhman. 2008. “Could Placing Ads Wrong Be Right? Advertising Effects of Thematic Incongruence.” Journal of Advertising 37 (3):57–67. doi:10.2753/JOA0091-3367370305.
   Web of Science ®Google Scholar
• Davis, Fred. 1992. Fashion, Culture, and Identity. Chicago, IL: University of Chicago Press.
   Google Scholar
• Ducoffe, Robert. H. 1995. “How Consumers Assess the Value of Advertising.” Journal of Current Issues and Research in Advertising 17 (1):1–18. doi:10.1080/10641734.1995.10505022.
   Google Scholar
• Ducoffe, Robert H., and Eleonora Curlo. 2000. “Advertising Value and Advertising Processing.” Journal of Marketing Communications 6 (4), 247–62. doi:10.1080/135272600750036364.
   Google Scholar
• Entwistle, Joanna. 2000. The Fashioned Body: Fashion, Dress, and Modern Social Theory. Cambridge, UK: Polity Press.
   Google Scholar
• Galloni, Alessandra. 2012. “The Future of Armani.” Wall Street Journal May 23. http://www.wsj.com/articles.
   Google Scholar
• Gould, Stephen J., and Barbara B. Stern. 1989. “Gender Schema and Fashion Consciousness.” Psychology & Marketing 6 (2):129–45. doi:10.1002/mar.4220060205.
   Google Scholar
• Holbrook, Morris B., and Elizabeth C. Hirschman. 1982. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun.” Journal of Consumer Research 9 (September):132–40.
   Web of Science ®Google Scholar
• Holt, Douglas B. 2004. How Brands Become Icons: The Principles of Cultural Branding. Boston, MA: Harvard Business School.
   Google Scholar
• Karmarkar, Uma R., and Zakary L. Tormala. 2009. “Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion.” Journal of Consumer Research 36 (April):1033–49.
   Google Scholar
• Keller, Kevin Lane, and Donald Lehmann. 2006. “Brands and Branding: Research Findings and Future Priorities.” Marketing Science 25 (6):740–59. doi:10.1287/mksc.1050.0153.
   Web of Science ®Google Scholar
• Lee, Mina, Kyongseok Kim, and Karen Whitehall King. 2012. “Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea.” Journal of International Consumer Marketing 24 (4):275–90. doi:10.1080/08961530.2012.728505.
   Google Scholar
• Lord, Kenneth R., Myung-Soo Lee, and Paul L. Sauer. 1995. “The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude Toward the Ad.” Journal of Advertising 24 (1):73–85. doi:10.1080/00913367.1995.10673469.
   Web of Science ®Google Scholar
• McCracken, Grant. 1986. “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.” Journal of Consumer Research 13 (June):71–84. doi:10.1086/209048.
   Web of Science ®Google Scholar
• Michaels, Adrian. 2008. “Amani Swims Against the Tide in Fashion.” Financial Times, March 12. http://www.ft.com.
   Google Scholar
• O'Donohoe, Stephanie. 1994. “Advertising Uses and Gratifications.” European Journal of Marketing 28 (8/9):52–75. doi:10.1108/03090569410145706.
   Google Scholar
• Phillips, Barbara J., and Edward F. McQuarrie. 2010. “Narrative and Persuasion in Fashion Advertising.” Journal of Consumer Research 37 (October):368–92. doi:10.1086/653087.
   Web of Science ®Google Scholar
• Phillips, Barbara J., and Edward F. McQuarrie. 2011. “Contesting the Social Impact of Marketing: A Re-Characterization of Women's Fashion Advertising.” Marketing Theory 11 (2):99–126. doi:10.1177/1470593111403215.
   Web of Science ®Google Scholar
• Phillips, Barbara J., Edward F. McQuarrie, and W. Glenn Griffin. 2014. “How Visual Brand Identity Shapes Consumer Response.” Psychology & Marketing 31 (3):225–36. doi:10.1002/mar.20689.
   Web of Science ®Google Scholar
• Rosengren, Sara, and Micael Dahlén. 2013. “Judging a Magazine by its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle.” Journal of Advertsing Research 53 (1):61–70. doi:10.2501/JAR-53-1-061-070.
   Web of Science ®Google Scholar
• Rosengren, Sara, and Micael Dahlén. 2015. “Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads.” Journal of Advertising 44 (1):1–13. doi:10.1080/00913367.2014.961666.
   Web of Science ®Google Scholar
• Ruggieri, Stefano, and Stefano Boca. 2013. “At the Roots of Product Placement: The Mere Exposure Effect.” Europe's Journal of Psychology 9 (2):246–58. doi:10.5964/ejop.v9i2.522.
   Google Scholar
• Scott, Linda. M. 1994a. “The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research.” Journal of Consumer Research 21 (December):461–480. doi:10.1086/209411.
   Web of Science ®Google Scholar
• Scott, Linda M. 1994b. “Images in Advertising: The Need for a Theory of Visual Rhetoric.” Journal of Consumer Research 21 (September), 252–73. doi:10.1086/209396.
   Web of Science ®Google Scholar
• Shimp, Terence A. 1981. “Attitude Toward the Ad as a Mediator of Consumer Brand Choice.” Journal of Advertising 10 (2):9–15, 48. doi:10.1080/00913367.1981.10672756.
   Google Scholar
• Stevens, Lorna, Pauline Maclaran, and Stephen Brown. 2003. “Red Time Is Me Time: Advertising, Ambivalence, and Women's Magazines.” Journal of Advertising 32 (1):35–45. doi:10.1080/00913367.2003.10639051.
   Web of Science ®Google Scholar
• Yang, Xiaojing, and Robert E. Smith. 2009. “Beyond Attention Effects: Modelling the Persuasive and Emotional Effects of Advertising Creativity.” Marketing Science 28 (5):935–49. doi:10.1287/mksc.1080.0460.
   Web of Science ®Google Scholar