REFERENCES
- American Association of Community Colleges (AACC). (2012). International programs and services. Retrieved from http://www.aacc.nche.edu/Resources/aaccprograms/international/Pages/default.aspx
- Austin Community College. (2012). Welcome to the international student office. Retrieved from http://www.austincc.edu/support/international/
- Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education research on the students’ perception and the UK market penetration. Marketing Intelligence and Planning, 21(5), 318–327.
- Bodycott, P. (2009). Choosing a higher education study abroad destination: What mainland Chinese parents and students rate as important. Journal of Research in International Education, 8(3), 349–373.
- Burns, R. (2000). Introduction to research methods. Thousand Oaks, CA: Sage.
- Cohen, A. M., & Brawer, F. B. (2008). The American community college (5th ed). San Francisco, CA: Jossey-Bass.
- Crotty, M. (1998). The foundations of social research: Meaning and perspective in the research process. Thousand Oaks, CA: SAGE.
- Davey, G. (2005). Chinese students’ motivations for studying abroad. International Journal of Private Education, 2, 16–21.
- Dembicki, M. (2009, August 7). Top federal officials challenge AACC board. Community College Times. Retrieved from http://aacc.modernsignal.net/article.cfm?ArticleId=1974
- Gray, G. J., Fam, K. S., & Llanes, V. A. (2003). Branding universities in Asian markets. Journal of Product and Brand Management, 12(2), 108–120.
- Hagedorn, L. S., & Zhang, Y. L. (2011). The use of agents in recruiting Chinese undergraduates. Journal of Studies in International Education, 15(2), 186–202.
- Harris, D. R., & Rhall, T. M. (1993). Survey of international students. Braddon, Australia: Australian Department of Employment, Education, and Training.
- Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316–338.
- Institute of International Education (IIE). (2012). Open doors data: Special reports: Community college data resources. Washington, DC: Author. Retrieved from http://www.iie.org/Research-and-Publications/Open-Doors/Data/Special-Reports/Community-College-Data-Resource
- Jacob, E. (1988). Clarifying research: A focus on traditions. Educational Researcher, 17(1), 16–24.
- Lee, J., Maldonado-Maldonado, A., & Rhoades, G. (2006). The political economy of international student flows: Patterns, ideas and propositions. In J. Smart ( Ed.), Higher education: Handbook of theory and research, 21 ( pp. 545–590). New York, NY: Springer-Verlag.
- Lincoln, Y., & Guba, E. (1985). Naturalistic inquiry. New York, NY: Sage.
- Mazzarol, T. (1998). Critical success factors for international education marketing. The International Journal of Educational Management, 12(4), 163–175.
- Mazzarol, T., & Soutar, G. (2012). Revisiting the global market for higher education. Asian Pacific Journal of Marketing and Logistics, 24(5), 1–25.
- McKown, T. (2009). Working with third-party agents. In L. Heaney ( Ed.), NAFSA’s guide to international student recruitment (2nd ed, pp. 133–141). Washington, DC: Association of International Educators.
- Mentz, G., & Whiteside, R. (2003). Internet college recruiting and marketing: Web promotion, techniques and law. Journal of College Admission, 181, 10–17.
- Ministry of Education of People’s Republic of China. (2012, June). Zifei chuguo liuxue zhongjie fuwu jigou mingdan (A list of accredited commercial agencies in mainland China). Retrieved from http://www.jsj.edu.cn/index.php/default/intermediary/index
- Moogan, Y. J., Baron, S., & Bainbridge, S. (2001). Timing and trade-off in the marketing of higher education courses. Marketing Intelligence and Planning, 19, 179–187.
- Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students’ retention decision. The International Journal of Educational Management, 15(6), 303–311.
- Pimpa, N., & Suwannapirom, S. (2008). Thai students’ choices of vocational education: Marketing factors and reference groups. Education Research Policy Practice, 7, 99–107.
- Ren, J., Hagedorn, L. S., & McGill, M. T. (2011). Graduate students: How do they choose academic majors? Enrollment Management Journal, 5(4), 91–117.
- Spokane Community College. (2010). International students. Retrieved from http://www.scc.spokane.edu/?internaagent
- Zhang, Y. L., & Hagedorn, L. S. (2011, Summer). College application with or without assistance of an education agent: Experience of international Chinese undergraduates in the U.S. Journal of College Admission, 212, 6–16.