References
- Anctil, E. J. (2008). Selling higher education: Marketing and advertising America’s colleges and universities. San Francisco, CA: Jossey-Bass.
- Association of Community College Trustees. (2005). Environmental scanning survey: Trustees identify top trends affecting colleges. Trustee Quarterly, 26–27.
- Carnegie Foundation for the Advancement of Teaching. (n.d.). Classification description. Retrieved from: http://www.carnegiefoundation.org
- Carnevale, D. (2005, June 10). To size up colleges, students now shop on line. Chronicle of Higher Education, 51(40), A25.
- Castleman, B. L., & Page, L. C. (2013). Summer nudging: Can personalized text messages and peer mentor outreach increase college going among low-income high school graduates? Center for Education Policy and Workforce Competitiveness Working Paper No. 9, Charlottesville, VA: University of Virginia. Retrieved from http://www.uaspire.org/wp content/uploads/2014/01/Texting-Interventions-That-Increase-Student-Success-Case-Study-pdf.pdf
- Clayton, M. (2003, October 7). Speed-selecting a college. Christian Science Monitor. Retrieved from http://www.csmonitor.com/2003/1007/p13s02-lehl.html
- Cohen, A., & Brawer, F. (2003). The American community college (4th ed.), San Francisco, CA: Jossey-Bass.
- Cohen, A., Brawer, F., & Kisker, C. (2013). The American community college (6th ed.), San Francisco, CA: Jossey-Bass.
- Fierro, C. (2013, March 13). Social media over the last decade. Retrieved from http://www.blogging bistro.com/social-media-over-the-last-decade-infographics
- Goff, B., Patino, V., & Jackson, G. (2004). Preferred information sources of high school students for community colleges and universities. Community College Journal of Research and Practice, 28, 795–803. doi:10.1080/10668920390276957
- Grapevine. (2009). Distribution of state, by size of state tax appropriations for higher education, FY07. Retrieved from http://www.grapevine.ilstu.edu
- Hartman, K. (1997). College selection and the Internet: Advice for schools, a wake-up call for colleges. Journal of College Admission, 154, 22–31.
- Hines, E. R. (1998). State higher education appropriations 1997–1998. Denver, CO: State Higher Education Executive Officers.
- Kaiser Family Foundation. (2010). Generation M2: Media in the lives of 8- to 18-year olds. Retrieved from http://kaiserfamilyfoundation.files.wordpress.com/2013/04/8010.pdf
- Kirp, D. L. (2003). Shakespeare, Einstein, and the bottom line: The marketing of higher education. Cambridge, MA: Harvard University Press.
- Noel-Levitz. (2006a). Navigating toward e-recruitment: Ten revelations about interacting with college-bound high school students. Retrieved from https://www.noellevitz.com/documents/shared/Papers_and_Research/2005/EEXPECTATIONS_paper_0705.pdf
- Noel-Levitz. (2006b). Engaging the “Social Networking” generation: How to talk to today’s college-bound juniors and seniors. Retrieved from http://www.stetson.edu/ law/conferences/highered/archive/media/higher-ed-archives-2009/document/i-noel-levitz-engaging-social-networking-pdf.pdf
- Noel-Levitz. (2007). Building an e-recruitment network: Connecting with college-bound seniors in the era of MySpace. Retrieved from https://www.noellevitz.com/ documents/shared/Papers_and_Research/2007/E-Expectations%20Class%20of% 202007%20Senior%20Edition.pdf.pdf
- Noel-Levitz. (2008). 2008 e-recruiting practices report: Benchmarks for two-year and four-year institutions. Retrieved from http://www.noellevitz.com
- Noel-Levitz. (2009). Scrolling toward enrollment: Website content and the e-expectations of college-bound seniors. Retrieved from https://www.noellevitz.com/documents/ shared/Papers_and_Research/2009/EExpScrollingTowardEnrollment09.pdf
- Noel-Levitz. (2014a). 2014 E-expectations report: The Online preferences of college-bound high school seniors and their parents. Retrieved from https://www.noellevitz.com/ papers-research-higher-education/2014/2014-e-expectations-report
- Noel-Levitz. (2014b). Noel-Levitz report on undergraduate trends in enrollment management GAPS with prospective students’ expectations: 2014 E-recruiting practices report for four-year and two-year institutions. Retrieved from https://www.noellevitz.com/upload/ Papers_and_Research/2014/2014_E- Recruiting_Practices_Report.pdf
- Peakow, C.. (2006). Survey: Most community colleges don’t use the Web to recruit. Community College Week, 6, 3. Retrieved from http://www.ccweek.com
- Pew Research Center. (2014). Mobile technology factsheet. Retrieved from http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
- Poock, M., & Lefond, D. (2001). How college-bound prospects perceive university web sites: Findings, implications, and turning browsers into applicants. College & University Journal, 77(1), 12–21.
- Poock, M., & Lefond, D. (2003). Characteristics of effective graduate school websites: Implications for the recruitment of graduate students. College and University, 78(3), 15–19.
- Ruch, R. (2001). Higher Ed, Inc.: The rise of the for-profit university. Baltimore, MD: Johns Hopkins University Press.
- Shadinger, D. (2013). An analysis of dialogistic presence on community college web sites in nine mega-states. Community College Journal of Research and Practice, 37(12), 925–935. doi:10.1080/10668926.2010.515516
- Shadinger, D. (2014). Responsiveness to a prospective student E-Mail inquiry by community colleges in the nine mega states. Community College Journal of Research and Practice, 38(7), 674–683. doi:10.1080/10668926.2011.632752
- Spector, R. (2000, April 16). Homegrown Amazon: How Jeff Bezos and friends made Seattle the ‘center of the universe’ for e-commerce: Night Final Edition. Seattle Times, p. F1.
- Stoner, M. (2001). What has the web wrought? College admission in the digital age.College Board Review. ( EJ635313).
- uAspire. (2014). Texting interventions that increase student success. Retrieved from uAspire: http://www.uaspire.org/wp-content/uploads/2014/01/Texting-Interventions-That-Increase-Student-Success-Case-Study-pdf.pdf
- Winston, G. (1999). For-profit higher education: Godzilla or Chicken Little? Change, 31, 12–19. doi:10.1080/00091389909602659