766
Views
28
CrossRef citations to date
0
Altmetric
Original Articles

Fair Trade Marketing: An Alternative System for Globalization and Development

Pages 22-33 | Published online: 30 Nov 2015

References

  • Argenti, Paul A. (2004), “Collaborating with Activists: How Starbucks Works with NGOs,” California Management Review, 47 (Fall), 91–116.
  • Auroi, Claude (2003), “Improving Sustainable Chain Management Through Fair Trade,” Greener Management International, 43 (Autumn), 25–35.
  • Blowfield, Mick (2003), “Ethical Supply Chains in the Cocoa, Coffee and Tea Industries,” Greener Management International, 43 (Autumn), 15–24.
  • Bowen, Brid (2001), “Let’s Go Fair,” in EFTA Yearbook: Challenges of Fair Trade 2001-2003, Brussels: Fair Trade Advocacy Office, European Fair Trade Association, 21–41, (last accessed January 22, 2006), [available at http://www.eftadvocacy.org/yearbook.asp].
  • Brenkert, George G. (2002), “Ethical Challenges of Social Marketing,” Journal of Public Policy & Marketing, 21 (Spring), 14–25.
  • Brownstein, Ronald (2003), “A Clash of Personal Freedom and Common Good, ” Los Angeles Times, (May 5), A12.
  • Buchanan, Patrick J. (2002), The Death of the West: How Dying Populations and Immigrant Invasions Imperil Our Country and Civilization. New York: St. Martins Press.
  • Cafédirect (2006), “From our CEO,” (last accessed January 22, 2006), [available at http://www.cafedirect.co.uk/about/index.php].
  • Chua, Amy (2004), World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability. New York: Anchor Books.
  • Dholakia, Ruby Roy (1984), “A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India,” Journal of Macromarketing, 4 (Spring), 53–61.
  • Dholakia, Nikhilesh and Ruby Roy Dholakia (1984), “Missing Links: Marketing and the Newer Theories of Development, ” in Marketing in Developing Countries, G.S. Kindra, ed. New York: St. Martin’s Press, 57–75.
  • Dholakia, Ruby Roy and Nikhilesh Dholakia (2001), “Social Marketing and Development, ” in Handbook of Marketing and Society, Paul N. Bloom and Gregory T. Gundlach, eds., Thousand Oaks, CA: Sage Publications, Inc., 486–505.
  • Divine Chocolate (2006), “Kuapa Kokoo and Ghana, ” (last accessed January 22, 2006), [available at http://www.divinechocolate.com1.
  • The Economist (2005), “The Good Company: A Survey of Corporate Social Responsibility, ” (January 22), 1–22.
  • EFTA (2006), “EFTA Activities,” European Free Trade Association, (last accessed January 22, 2006), [available at http://www.eftafairtrade.org/efla.asp].
  • Etzioni, Amitai (1998), “Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences,” Journal of Economic Psychology, 19, 619–43.
  • Fair Feels Good (2006), “Fairer Handel im Aufwind, ” Die Verbraucher Initiative, e.V., (last accessed Januaiy 22, 2006), [available at http://www.fair-feels-good.de/fairfeelsgood.php/cat/49/title/Marktforschung].
  • Fair Trade Federation (2003), Report on Fair Trade Trends in U.S., Canada & the Pacific Rim, (last accessed January 22, 2006), [available at http://www.fairtradefederation.org].
  • Fair Trade Federation (2006), “FTF Members: Wholesale Organizations,” (last accessed January 22, 2006), [available at http://www.fairtradefederation.com/memwhl.html].
  • Fair Trade Foundation (2004a), Annual Report and Financial Statements for the Year Ending December 31, 2003, (last accessed September 15, 2005), [available at http://www.fairtrade.org.uk/pr150504.htm].
  • Fair Trade Federation (2004b), “Press Release: MORI Poll Shows Leap in Public Recognition of the FAIRTRADE Mark,” (May 15), (last accessed January 22, 2006), [available at http://www.fairtrade.org.uk/prl50504.htm].
  • FLO (2006), Fair Trade Labeling Organizations International, (last accessed January 22, 2006), [available at www.fairtrade.net].
  • Global Exchange (2006), “Program Summary,” (last accessed January 22, 2006), [available at http://www.globalexchange.org/about/programsummaGlobal Exchangry.html].
  • Hudson’s Bay Company (2006), “Ethical Sourcing,” (last accessed January 22, 2006), [available at http://www.hbc.com/hbc/socialresponsibility/sourcing/].
  • IFAT (2006), “Welcome to IFAT: The International Fair Trade Association,” (last accessed January 22, 2006), [available at http://www.ifat.org].
  • Johansson, Johny K. (2004), In Your Face: How American Marketing Excess Fuels Anti-Americanism. Upper Saddle River, NJ: Pearson Education, Inc.
  • Johansson, Johny K. (2006), Global Marketing: Foreign Entry, Local Marketing, & Global Management, Fourth Edition, New York: MGraw-Hill/Irwin.
  • Jones, Peter, Daphne Comfort, and David Hillier (2004), “Developing Customer Relationships Through Fair Trade: A Case Study from the Retail Market in the UK,” Management Research News, 27 (3), 77–87.
  • Kaynak, Erdener (1986), Marketing and Economic Development. New York: Praeger Publishers.
  • Klein, Naomi (1999), No Logo: Taking Aim at the Brand Bullies. New York: Picador USA.
  • Kotler, Philip and Gerald Zaltman (1971), “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, 35 (July), 3–12.
  • Langeland, Lise (1998), “On Communicating the Complexity of a Green Message. Part 1: The Max Havelaar Case,” Greener Management International, 22 (Summer), 96–107.
  • LeClair, Mark S. (2003), “Fighting Back: The Growth of Alternative Trade,” Development, 46, 1, 66–73.
  • Marketing Week (2004), “Is the Fairtrade Ethic Working?,” (June 17), 24.
  • MORI (2004), “Tricks of the Trade: How the Fairtrade Brand Has Gone from Strength,” Market & Opinion Research International (October 21), (last accessed January 22, 2006), [available at http://www.mori.com/pubinfo/doy/tricks-of-the-trade.shtml].
  • Murphy, Claire (2004), “People Tree,” Marketing (June 9), 25.
  • NEWS (2006), Network of European Worldshops (last accessed January 22, 2006), [available at http://www.worldshops.org/index.html].
  • Nicholls, Alexander J. (2002), “ Strategic Options in Fair Trade Retailing,” International Journal of Retail and Distribution Management, 30, 1, 6–17.
  • Nicholls, Alex and Charlotte Opal (2005), Fair Trade: Market-Driven Ethical Consumption, London: SAGE Publications.
  • People Tree (2006), “;Home,” (last accessed January 22, 2006), [available at www.peopletree.co.uk].
  • Sawhill, John and David Williamson (2001), “Measuring What Matters in Nonprofits,” The McKinsey Quarterly (2) (last accessed January 22, 2006), [available at www.mckinseyquarterly.com].
  • Shaw, Eric H. and D.G. Brian Jones (2005), “A History of Marketing Schools of Thought,” Marketing Theory, 5 (September), 239–281.
  • Shaw, Deirdre and Terry Newholm (2002), “Voluntary Simplicity and the Ethics of Consumption,” Psychology & Marketing, 19 (February), 167–85.
  • Starbucks Coffee (2006), Starbucks Corporate Social Responsibility Fiscal 2004 Annual Report, (last accessed January 22, 2006), [available at http://www.starbucks.com/csr].
  • Stecklow, Steve and Erin White (2004a), “What Price Virtue? At Some Retailers, ‘Fair Trade’ Carries a Very High Cost,” The Wall Street Journal, (June 8), A1.
  • Stecklow, Steve and Erin White (2004b), “How Fair Is Fair Trade? That’s Tough to Figure; Confusing Labels, Claims Make It Hard for Shoppers to Know Where Money Goes,” The Wall Street Journal, (June 8), A10.
  • Strong, Carolyn (1997), “The Problems of Translating Fair Trade Principles in Consumer Purchase Behaviour,” Marketing Intelligence & Planning, 15 (1), 32–37.
  • Ten Thousand Villages (2006), “About Us,” (last accessed January 22, 2006), [available at http://www.tenthousandvillages.org].
  • Wilkie, William L.and Elizabeth S. Moore (2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,” Journal of Public Policy & Marketing, 22 (Fall), 116–46.
  • Witkowski, Terrence H. (2003), “What Would Jesus Drive?: Frugality Sermons in American Consumer Culture,” in Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference, William H. Redmond, ed., Bowling Green, OH: Bowling Green State University, 75–91.
  • Witkowski, Terrence H. (2005), “Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide,” Journal of Public Policy & Marketing, 24 (May), 7–23.
  • Wright, Caroline (2004), “Consuming Lives, Consuming Landscapes: Interpreting Advertisements for Cafédirect Coffees,” Journal of International Development, 16, 665–80.
  • Zadek, Simon (1998), “Balancing Performance, Ethics, and Accountability,” Journal of Business Ethics, 17 (October), 1421–41.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.