469
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Insights into Long-Term Brand Success

& ORCID Icon

References

  • Aaker, D. A. (2004). Leveraging the corporate brand. California Management Review, 46(3), 6–18. doi:10.1177/000812560404600301
  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research (JMR), 34(3), 347–356. doi:10.2307/3151897
  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20–39. doi:10.5465/amr.1989.4278999
  • Barney, J. B. (1986). Organizational culture: Can it be a source of sustained competitive advantage? Academy of Management Review, 11(3), 656–665. doi:10.5465/amr.1986.4306261
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–Mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
  • Bellis, M. (2017). Retrieved from https://www.thoughtco.com/timeline-of-microsoft-corporation-1991139
  • Burghausen, M., & Balmer, J. M. T. (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research, 67(11), 2311–2323. doi:10.1016/j.jbusres.2014.06.019
  • Carr, J. C., & Lopez, T. B. (2007). Examining market orientation as both culture and conduct: Modeling the relationships between market orientation and employee responses. Journal of Marketing Theory and Practice, 15(2), 113–125.
  • Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. London: Pine Forge Press.
  • Coley, L. S., Mentzer, J. T., & Cooper, M. C. (2010). “Is” consumer orientation” a dimension of market orientation in consumer markets? Journal of Marketing Theory and Practice, 18(2), 141–154. doi:10.2753/MTP1069-6679180203
  • Corbin, J., & Strauss, A. (2008). Basics of qualitative research: Techniques and procedures for developing grounded theory. Los Angeles, CA: Sage.
  • Drucker, P. F. (1954). The practice of management (1st ed.). New York, NY: Harper.
  • eMarketer. (2018). Global Ad spending: The eMarketer forecast for 2018. Retrieved from https://www.emarketer.com/content/global-ad-spending
  • Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373. doi:10.1086/209515
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Vol. 6). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Hammond, K. L., Webster, R. L., & Harmon, H. A. (2006). Market orientation, top management emphasis, and performance within university schools of business: Implications for universities. Journal of Marketing Theory and Practice, 14(1), 69–85. doi:10.2753/MTP1069-6679140105
  • Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: An integration and empirical examination. Journal of Marketing, 42–54. doi:10.2307/1251742
  • Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70. doi:10.2307/1251854
  • Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.
  • Keiningham, T. L., Cooil, B., Andreassen, T. W., & Aksoy, L. (2007). A longitudinal examination of net promoter and firm revenue growth. Journal of Marketing, 71(3), 39–51. doi:10.1509/jmkg.71.3.39
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. doi:10.2307/1252054
  • Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24–41. doi:10.1509/jmkg.69.2.24.60761
  • Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 1–18. doi:10.2307/1251866
  • Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 467–477. doi:10.2307/3172691
  • Lai, C. J. (2016). The effect of individual market orientation on sales performance: An integrated framework for assessing the role of formal and informal communications. Journal of Marketing Theory and Practice, 24(3), 328–343. doi:10.1080/10696679.2016.1170526
  • Mauno, S., Kinnunen, U., & Ruokolainen, M. (2007). Job demands and resources as antecedents of work engagement: A longitudinal study. Journal of Vocational Behavior, 70(1), 149–171.
  • Maxham, J. G., III, & Netemeyer, R. G. (2003). Firms reap what they sow: The effects of shared values and perceived organizational justice on customers’ evaluations of complaint handling. Journal of Marketing, 67(1), 46–62. doi:10.1509/jmkg.67.1.46.18591
  • McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38–54.
  • McKenna, F. P. (1993). It won’t happen to me: Unrealistic optimism or illusion of control? British Journal of Psychology, 84(1), 39–50. doi:10.1111/j.2044-8295.1993.tb02461.x
  • Muniz, A. M., & O’guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432. doi:10.1086/319618
  • Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54(4), 20–35. doi:10.2307/1251757
  • Newmeyer, C. E., Swaminathan, V., & Hulland, J. (2016). When products and brands trade hands: A framework for acquisition success. Journal of Marketing Theory and Practice, 24(2), 129–146. doi:10.1080/10696679.2016.1130539
  • Nkwocha, I., Bao, Y., Johnson, W. C., & Brotspies, H. V. (2005). Product fit and consumer attitude toward brand extensions: The moderating role of product involvement. Journal of Marketing Theory and Practice, 13(3), 49–61. doi:10.1080/10696679.2005.11658549
  • Norman, S., Luthans, B., & Luthans, K. (2005). The proposed contagion effect of hopeful leaders on the resiliency of employees and organizations. Journal of Leadership and Organizational Studies, 12(2), 55–64. doi:10.1177/107179190501200205
  • Posner, B. Z., Kouzes, J. M., & Schmidt, W. H. (1985). Shared values make a difference: An empirical test of corporate culture. Human Resource Management, 24(3), 293–309. doi:10.1002/hrm.3930240305
  • R&D. (2018). Global R&D funding forecast. Retrieved from https://digital.rdmag.com/researchanddevelopment/2018_global_r_d_funding_forecast?pg=3#pg3
  • Saldaña, J. (2015). The coding manual for qualitative researchers. London: Sage.
  • Schaufeli, W. B., & Bakker, A. B. (2004). Job demands, job resources, and their relationship with burnout and engagement: A multi‐sample study. Journal of Organizational Behavior, 25(3), 293–315. doi:10.1002/job.248
  • Senge, P. (1990). The fifth discipline: The art and science of the learning organization. New York, NY: Currency Doubleday.
  • Seppälä, P., Mauno, S., Feldt, T., Hakanen, J., Kinnunen, U., Tolvanen, A., & Schaufeli, W. (2009). The construct validity of the Utrecht work engagement scale: Multisample and longitudinal evidence. Journal of Happiness Studies, 10(4), 459–481. doi:10.1007/s10902-008-9100-y
  • Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation-performance relationship? Journal of Marketing, 58(1), 46–55. doi:10.2307/1252250
  • Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63–75. doi:10.2307/1252120
  • Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: A balanced replication. Journal of Business Research, 48(1), 69–73. doi:10.1016/S0148-2963(98)00077-0
  • Snyder, C. R. (2002). Hope theory: Rainbows in the mind. Psychological Inquiry, 13(4), 249–275. doi:10.1207/S15327965PLI1304_01
  • Snyder, C. R., Harris, C., Anderson, J. R., Holleran, S. A., Irving, L. M., Sigmon, S. T., … Harney, P. (1991). The will and the ways: Development and validation of an individual-differences measure of hope. Journal of Personality and Social Psychology, 60(4), 570. doi:10.1037/0022-3514.60.4.570
  • Swaminathan, V., & Moorman, C. (2009). Marketing alliances, firm networks, and firm value creation. Journal of Marketing, 73(5), 52–69. doi:10.1509/jmkg.73.5.52
  • Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and intergroup behaviour. European Journal of Social Psychology, 1(2), 149–178. doi:10.1002/ejsp.2420010202
  • Thornhill, S., & Amit, R. (2003). Learning about failure: Bankruptcy, firm age, and the resource-based view. Organization Science, 14(5), 497–509. doi:10.1287/orsc.14.5.497.16761
  • Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–Brand identification in building brand relationships. Journal of Business Research, 66(1), 53–59. doi:10.1016/j.jbusres.2011.07.022
  • Ward, M. (2017). Retrieved from https://www.cnbc.com/2017/08/04/how-bill-gates-the-worlds-richest-man-got-his-start.html
  • Zhao, X., Lynch, J. G., Jr, & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. doi:10.1086/651257

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.