1,439
Views
30
CrossRef citations to date
0
Altmetric
Original Articles

I Can Forgive You, But I Can’t Forgive the Firm: An Examination of Service Failures in the Sharing Economy

, &

References

  • Aggarwal, P., & Larrick, R. P. (2012). When consumers care about being treated fairly: The interaction of relationship norms and fairness norms. Journal of Consumer Psychology, 22(1), 114–127. doi:10.1016/j.jcps.2011.11.009
  • Allen, A. M., Brady, M. K., Robinson, S. G., & Voorhees, C. M. (2015). One firm’s loss is another’s gain: Capitalizing on other firms’ service failures. Journal of the Academy of Marketing Science, 43(5), 648–662. doi:10.1007/s11747-014-0413-6
  • Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881–898. doi:10.1086/666376
  • Batson, C. D., & Shaw, L. L. (1991). Evidence for altruism: Toward a pluralism of prosocial motives. Psychological Inquiry, 2(2), 107–122. doi:10.1207/s15327965pli0202_1
  • Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219–227. doi:10.1016/j.jbusres.2017.05.004
  • Berry, L. L., & Seiders, K. (2008). Serving unfair customers. Business Horizons, 51(1), 29–37. doi:10.1016/j.bushor.2007.09.002
  • Beverland, M. B., Chung, E., & Kates, S. M. (2009). Exploring consumers’ conflict styles: Grudges and forgiveness following marketer failure. Advances in Consumer Research, 36, 438–443.
  • Bonifield, C., & Cole, C. (2007). Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses. Marketing Letters, 18(1–2), 85–99. doi:10.1007/s11002-006-9006-6
  • Bonifield, C., & Cole, C. A. (2008). Better him than me: Social comparison theory and service recovery. Journal of the Academy of Marketing Science, 36(4), 565–577. doi:10.1007/s11747-008-0109-x
  • Bougie, R., Pieters, R., & Zeelenberg, M. (2003). Angry customers don’t come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science, 31(4), 377–393. doi:10.1177/0092070303254412
  • Bradfield, M., & Aquino, K. (1999). The effects of blame attributions and offender likableness on forgiveness and revenge in the workplace. Journal of Management, 25(5), 607–631. doi:10.1177/014920639902500501
  • Burtch, G., Carnahan, S., & Greenwood, B. N. (2018). Can you gig it? An empirical examination of the gig economy and entrepreneurial activity. Management Science, 64(12), 5497–5520. doi:10.1287/mnsc.2017.2916
  • Casidy, R., & Shin, H. (2015). The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions. Journal of Retailing and Consumer Services, 27, 103–112. doi:10.1016/j.jretconser.2015.07.012
  • Davis, M. H. (2004). Empathy: Negotiating the border between self and other. In L. Z. Tiedens & C. W. Leach (Eds.),The Social Life of Emotions, 19–42. Cambridge, UK: Cambridge University Press.
  • de Campos Ribeiro, G., Butori, R., & Le Nagard, E. (2018). The determinants of approval of online consumer revenge. Journal of Business Research, 88, 212–221. doi:10.1016/j.jbusres.2018.03.024
  • Devoldre, I., Davis, M. H., Verhofstadt, L. L., & Buysse, A. (2010). Empathy and social support provision in couples: Social support and the need to study the underlying processes. The Journal of Psychology, 144(3), 259–284. doi:10.1080/00223981003648294
  • Elliott, C. (2018, August 28). The sharing economy - Complaints go up and so does usage. Travelers United. Retrieved from www.travelersunited.org/sharing-economy-complaints-up-usage-up
  • Fisk, G. M., & Neville, L. B. (2011). Effects of customer entitlement on service workers’ physical and psychological well-being: A study of waitstaff employees. Journal of Occupational Health Psychology, 16(4), 391. doi:10.1037/a0023802
  • Folkes, V. S. (1984). Consumer reactions to product failure: An attributional approach. Journal of Consumer Research, 10(4), 398–409. doi:10.1086/jcr.1984.10.issue-4
  • Gelbrich, K., Gäthke, J., & Grégoire, Y. (2016). How a firm’s best versus normal customers react to compensation after a service failure. Journal of Business Research, 69(10), 4331–4339. doi:10.1016/j.jbusres.2016.04.010
  • Gelbrich, K., & Roschk, H. (2011). A meta-analysis of organizational complaint handling and customer responses. Journal of Service Research, 14(1), 24–43. doi:10.1177/1094670510387914
  • Gneezy, U. (2005). Deception: The role of consequences. American Economic Review, 95(1), 384–394. doi:10.1257/0002828053828662
  • Grégoire, Y., & Fisher, R. J. (2008). Customer betrayal and retaliation: When your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36(2), 247–261. doi:10.1007/s11747-007-0054-0
  • Grégoire, Y., Laufer, D., & Tripp, T. M. (2010). A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer power. Journal of the Academy of Marketing Science, 38(6), 738–758. doi:10.1007/s11747-009-0186-5
  • Grewal, D., Roggeveen, A. L., & Tsiros, M. (2008). The effect of compensation on repurchase intentions in service recovery. Journal of Retailing, 84(4), 424–434. doi:10.1016/j.jretai.2008.06.002
  • Guttentag, D. A., & Smith, S. L. (2017). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1–10. doi:10.1016/j.ijhm.2017.02.003
  • Habibi, M. R., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113–121. doi:10.1016/j.bushor.2016.09.007
  • Habibi, M. R., Kim, A., & Laroche, M. (2017). From sharing to exchange: An extended framework of dual modes of collaborative nonownership consumption. Journal of the Association for Consumer Research, 1(2), 277–294. doi:10.1086/684685
  • Hartmans, A. (2017, August 10). Airbnb now has more listings worldwide than the top five hotel brands combined. Business Insider. Retrieved from www.businessinsider.com/airbnb-total-worldwide-listings-2017-8
  • Hawkins, A. (2019, May 19). Uber drivers are freelancers, not employees, federal labor lawyer says. The Verge. Retrieved from https://www.theverge.com/2019/5/14/18623467/uber-driver-freelancers-employees-federal-labor-lawyer-contractor
  • Hayes, A. (2013). Model templates for PROCESS for SPSS and SAS. Retrieved from http://afhayes.com
  • Henkel, A. P., Boegershausen, J., Hoegg, J., Aquino, K., & Lemmink, J. (2018). Discounting humanity: When consumers are price conscious, employees appear less human. Journal of Consumer Psychology, 28(2), 272–292. doi:10.1002/jcpy.1023
  • Hess Jr, R. L., Ganesan, S., & Klein, N. M. (2003). Service failure and recovery: the impact of relationship factors on customer satisfaction. Journal of the Academy of Marketing Science, 31(2), 127–145.
  • Joireman, J., Grégoire, Y., Devezer, B., & Tripp, T. M. (2013). When do customers offer firms a “second chance” following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation. Journal of Retailing, 89(3), 315–337. doi:10.1016/j.jretai.2013.03.002
  • Joireman, J., Grégoire, Y., & Tripp, T. M. (2016). Customer forgiveness following service failures. Current Opinion in Psychology, 10, 76–82. doi:10.1016/j.copsyc.2015.11.005
  • Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers’ attributions and brand evaluations in a product–Harm crisis. International Journal of Research in Marketing, 21(3), 203–217. doi:10.1016/j.ijresmar.2003.12.003
  • Lutz, C., & Newlands, G. (2018). Consumer segmentation within the sharing economy: The case of Airbnb. Journal of Business Research, 88, 187–196. doi:10.1016/j.jbusres.2018.03.019
  • Maxham, J. G., III. (2001). Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research, 54(1), 11–24. doi:10.1016/S0148-2963(00)00114-4
  • McColl-Kennedy, J. R., & Sparks, B. A. (2003). Application of fairness theory to service failures and service recovery. Journal of Service Research, 5(3), 251–266. doi:10.1177/1094670502238918
  • McCullough, M. E., Worthington, E. L., Jr, & Rachal, K. C. (1997). Interpersonal forgiving in close relationships. Journal of Personality and Social Psychology, 73(2), 321–336.
  • Milanova, V., & Maas, P. (2017). Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting. Journal of Business Research, 75, 159–171. doi:10.1016/j.jbusres.2017.02.002
  • Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193–207. doi:10.1002/cb.v14.3
  • Ohtsubo, Y., & Watanabe, E. (2009). Do sincere apologies need to be costly? Test of a costly signaling model of apology. Evolution and Human Behavior, 30(2), 114–123. doi:10.1016/j.evolhumbehav.2008.09.004
  • Perren, R., & Kozinets, R. V. (2018). Lateral exchange markets: How social platforms operate in a networked economy. Journal of Marketing, 82(1), 20–36. doi:10.1509/jm.14.0250
  • Preacher, K. J., & Hayes, A. F. (2008). Contemporary approaches to assessing mediation in communication research. In A. F. Hayes, M. D. Slater, & L. B. Snyder (Eds.), The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research, 13–54. Thousand Oaks, CA: Sage.
  • PwC. (2015). The sharing economy – Consumer intelligence series. Retrieved from www.pwc.com/us/en/industry/entertainment-media/publications/consumerintelligence-series/assets/pwc-cis-sharing-economy.pdf
  • PwC. (2017). Share economy 2017 – The new business model. Retrieved from http://www.pwc.de/de/digitale-transformation/share-economy-report-2017.pdf
  • Roschk, H., & Gelbrich, K. (2014). Identifying appropriate compensation types for service failures: A meta-analytic and experimental analysis. Journal of Service Research, 17(2), 195–211. doi:10.1177/1094670513507486
  • Roschk, H., & Gelbrich, K. (2017). Compensation revisited: A social resource theory perspective on offering a monetary resource after a service failure. Journal of Service Research, 20(4), 393–408. doi:10.1177/1094670517716333
  • Roschk, H., & Kaiser, S. (2013). The nature of an apology: An experimental study on how to apologize after a service failure. Marketing Letters, 24(3), 293–309. doi:10.1007/s11002-012-9218-x
  • Sells, J. N., & Hargrave, T. D. (1998). Forgiveness: A review of the theoretical and empirical literature. Journal of Family Therapy, 20(1), 21–36. doi:10.1111/1467-6427.00066
  • Silva, R. G. S., Broilo, P. L., Espartel, L. B., & Basso, K. (2017). Altruistic punishment: A consumer response to service failure. Journal of Marketing Theory and Practice, 25(4), 421–435. doi:10.1080/10696679.2017.1345596
  • Sinha, J., & Lu, F. C. (2016). “I” value justice, but “we” value relationships: Self-construal effects on post-transgression consumer forgiveness. Journal of Consumer Psychology, 26(2), 265–274. doi:10.1016/j.jcps.2015.06.002
  • Smith, A. K., Bolton, R. N., & Wagner, J. (1999). A model of customer satisfaction with service encounters involving failure and recovery. Journal of Marketing Research, 36(3), 356–372. doi:10.1177/002224379903600305
  • Stephens, N., & Gwinner, K. P. (1998). Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior. Journal of the Academy of Marketing Science, 26(3), 172–189. doi:10.1177/0092070398263001
  • Strizhakova, Y., Tsarenko, Y., & Ruth, J. A. (2012). “I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions. Journal of Service Research, 15(4), 414–429. doi:10.1177/1094670512443999
  • Swanson, S. R., & Kelley, S. W. (2001). Attributions and outcomes of the service recovery process. Journal of Marketing Theory and Practice, 9(4), 50–65. doi:10.1080/10696679.2001.11501903
  • Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35. doi:10.1177/0092070301291002
  • Tao, K., Karande, K., & Arndt, A. D. (2016). How angry customer complaints influence salesperson commitment to service quality. Journal of Marketing Theory and Practice, 24(3), 265–282. doi:10.1080/10696679.2016.1170521
  • Tax, S. S., McCutcheon, D., & Wilkinson, I. F. (2013). The service delivery network (SDN) a customer-centric perspective of the customer journey. Journal of Service Research, 16(4), 454–470. doi:10.1177/1094670513481108
  • Ter Huurne, M., Ronteltap, A., Corten, R., & Buskens, V. (2017). Antecedents of trust in the sharing economy: A systematic review. Journal of Consumer Behaviour, 16(6), 485–498. doi:10.1002/cb.v16.6
  • Tsiros, M., & Mittal, V. (2000). Regret: A model of its antecedents and consequences in consumer decision making. Journal of Consumer Research, 26(4), 401–417. doi:10.1086/jcr.2000.26.issue-4
  • Umashankar, N., Srinivasan, R., & Parker, J. R. (2016). Cross-buying after product failure recovery? Depends on how you feel about it. Journal of Marketing Theory and Practice, 24(1), 1–22. doi:10.1080/10696679.2016.1089761
  • Van Vaerenbergh, Y., Orsingher, C., Vermeir, I., & Larivière, B. (2014). A meta-analysis of relationships linking service failure attributions to customer outcomes. Journal of Service Research, 17(4), 381–398. doi:10.1177/1094670514538321
  • Wan, L. C., Hui, M. K., & Wyer, R. S., Jr. (2011). The role of relationship norms in responses to service failures. Journal of Consumer Research, 38(2), 260–277. doi:10.1086/659039
  • Wei, H., & Ran, Y. (2019). Male versus female: How the gender of apologizers influences consumer forgiveness. Journal of Business Ethics, 154(2), 371–387. doi:10.1007/s10551-017-3440-7
  • Weiner, B. (1985). An attributional theory of achievement motivation and emotion. Psychological Review, 92(4), 548. doi:10.1037/0033-295X.92.4.548
  • Weiner, B. (2000). Attributional thoughts about consumer behavior. Journal of Consumer Research, 27(3), 382–387. doi:10.1086/317592
  • Wieseke, J., Geigenmüller, A., & Kraus, F. (2012). On the role of empathy in customer-employee interactions. Journal of Service Research, 15(3), 316–331. doi:10.1177/1094670512439743
  • Wiessner, D. (2019, May 14). Uber drivers are contractors, not employees, U.S. labor agency says. Business News. Retrieved from https://www.reuters.com/article/us-uber-contractors/uber-drivers-are-contractors-not-employees-us-labor-agency-says-idUSKCN1SK2FY
  • Wirtz, J., & McColl-Kennedy, J. R. (2010). Opportunistic customer claiming during service recovery. Journal of the Academy of Marketing Science, 38(5), 654–675. doi:10.1007/s11747-009-0177-6
  • Xie, Y., & Peng, S. (2009). How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness. Psychology & Marketing, 26(7), 572–589. doi:10.1002/mar.v26:7
  • Yildirim, C., Sevil Oflaç, B., & Yurt, O. (2018). The doer effect of failure and recovery in multi-agent cases: Service supply chain perspective. Journal of Service Theory and Practice, 28(3), 274–297. doi:10.1108/JSTP-05-2016-0094
  • Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687–705. doi:10.1509/jmr.15.0204

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.