Publication Cover
Identities
Global Studies in Culture and Power
Volume 4, 1997 - Issue 1: The Politics of Culture
88
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Negotiating culture and dollars: The politics of corporate sponsorship in Puerto Rico

Pages 71-97 | Published online: 04 May 2010

References

  • Alden , Dana , Hoyer , Wayne and Lee , Chal . 1993 . Identifying Global and Culture‐Specific Dimensions of Humor in Advertising: A Multinational Analysis . Journal of Marketing , 57 : 64 – 75 .
  • Alonso , Ana Maria . 1994 . The Politics of Space, Time, and Substance: State Formation, Nationalism, and Ethnicity . Annual Review of Anthropology , 23 : 379 – 405 .
  • Appadurai , Arjun . 1990 . Disjuncture and Difference in the Global Cultural Economy . Public Culture , 2 (2) : 1 – 24 .
  • Appadurai , Arjun and Breckenridge , Carol A. 1988 . Why Public Culture? . Public Culture , 1 (1) : 5 – 11 .
  • Babín , Maria Teresa . 1973 . La Cultura de Puerto Rico , San Juan : Instituto de Cultura Puertorriqueño .
  • Barbero , Jesús Martín . 1993 . Latin America: Cultures in the Communication Media . Journal of Communication , 43 (2) : 18 – 30 .
  • Bauman , Richard and Sawin , Patricia . 1991 . “ The Politics of Participation in Folk‐life Festivals ” . In Exhibiting Cultures , Edited by: Karp , Ivan and Lavine , Steven . 288 – 314 . Washington, D.C. : Smithsonian .
  • Beeman , William O. 1993 . The Anthropology of Theater and Spectacle . Annual Review of Anthropology , 22 : 369 – 93 .
  • Benítez , Rafael . 1985 . La Publicidad en Puerto Rico , Rio Piedras : Universidad de Puerto Rico .
  • Chatterjee , Partha . 1993 . The Nation and Its Fragments , Princeton : Princeton University Press .
  • Civil Rights Commission . 1991 . Informe sobre discrimen y persecusion por razones politicas . Revista Del Colegio de Abogados , January‐March
  • Dávila , Arlene . 1996 . “ Making and Marketing National Identities: Culture, Politics and Corporate Sponsorship in Puerto Rico ” . New York : The Graduate Center, CUNY . Ph.D. Dissertation
  • Dominguez , Virginia . 1990 . “ The Politics of Heritage in Contemporary Israel ” . In Nationalist Ideologies and the Production of National Cultures Edited by: Fox , Richard . 130 – 147 .
  • Englis , Basil . 1994 . Global and Multinational Advertising , Rutgers : New Jersey .
  • Festival del Trabajador de la Piña . 1993 . Programa del Festival Vega Alta, , Puerto Rico
  • Foster , Robert . 1991 . Making Cultures in the Global Ecumene . Annual Review of Anthropology , 20 : 235 – 60 .
  • Friedman , Jonathan . 1994 . Cultural Identity and Global Processes , Sage Publications .
  • Garcia , Ana Maria producer . 1993 . Cocolos y Rockeros , San Juan : Pandora Filmes .
  • Gil , Carlos . 1994 . El Orden del Tiempo , Rio Piedras : Postdata .
  • Giroux , Henry . 1993 . Consuming Social Change . Cultural Critique , 26 : 5 – 32 .
  • Glick Schiller , Nina . 1994 . Introducing Identities: Global Studies in Culture and Power . Identities , 1 (1) : 1 – 6 .
  • Guevara Monge , Maribel . 1992 . Estudio/Publicidad y Cigarrillos , Rio Piedras : Universidad de Puerto Rico, Escuela de Mercadeo . MA Thesis
  • Hall , Stuart . 1991 . “ Old and New Identities, Old and New Ethnicities ” . In Culture, Globalization and the World System , Edited by: King , A. Albany : SUNY .
  • Handler , Richard . 1988 . Nationalism and the Politics of Culture in Quebec , Madison : University of Wisconsin Press .
  • Hannerz , Ulf . 1990 . Cosmopolitans and Locals in world Culture . Theory, Culture and Society , 7 : 237 – 51 . History Task Force
  • _____ . 1979 . Labor Migration Under Capitalism, The Puerto Rican Experience , New York : Centro de Estudios Puertorriqueños .
  • Jacobson , Michael and Mazur , Laurie . 1995 . Marketing Madness , Boulder : Westview .
  • Lauria , Antonio . 1980 . “ Reflexiones sobre la cuestión cultural y Puerto Rico ” . In Crisis y Crítica de las Ciencias Sociales en Puerto Rico , Edited by: Ramirez , Rafael and Deliz , Weceslao Serra . 295 – 310 . Rio Piedras : Centro de Investigaciones Sociales .
  • Marques , René . 1977 . El Puertorriqueño Dócil y Otros Ensayos 1953–1971 , Rio Piedras : Editorial Antillana .
  • Maxwell , Richard . 1996 . Out of Kindness and into Difference: The Value of global Market Research . Media Culture and Society , 18 : 105 – 126 .
  • Meléndez , Edgardo . 1993 . Movimiento Anexionista en Puerto Rico , Rio Piedras : Universidad de Puerto Rico .
  • Miller , Daniel . 1995 . “ Anthropology, Modernity and Consumption ” . In Worlds Apart: Modernity Through the Prism of the Local , Edited by: Miller , Daniel . 1 – 22 . New York : Routledge .
  • Negociado del Censo Federal . 1990 . Datos Socioeconómicos , San Juan : Junta de Planificación de Puerto Rico .
  • O'Barr , William . 1989 . The Airbrushing of Culture: An Insider Looks at Global Advertising . Public Culture , 2 (1) : 1 – 19 .
  • Pantojas‐García , Emilio . 1990 . Development Strategies as Ideology: Puerto Rico's Export‐Led Industrialization Experience , Boulder : Lynne Rienner .
  • Pedreira , Antonio. 1934 . Insularismo , Rio Piedras : Puerto Rico .
  • Puerto Rico's Legislature . 1955 . Second Legislative Assembly 1953–1956 P. de la C. 1381
  • Quintero‐Rivera , Angel, G. 1991 . Culture‐Oriented Social Movements: Ethnicity and Symbolic Action in Latin America and the Caribbean . CENTRO Bulletin Spring , 1991 : 97 – 104 .
  • _____ . 1985 . “ La Base Social de 1 Transfomation Ideologica del Partido Populare en la Dècada del ‘40 ” . In Cambio y Desarrollo en Puerto Rico , Edited by: Navas‐Dvila . 35 – 124 . Rio Piedras : Editorial de la Universidad de Puerto Rico .
  • Rodríguez‐Castro , María . 1993 . “ Foro de 1940: las pasiones y los intereses se dan la mano ” . In Del Nacionalismo al Populismo: Cultura y Poltica en Puerto Rico , Edited by: Alvarez‐Curbelo and Castro , Rodríguez . 61 – 106 . Rio Piedras : Huracán .
  • Rodríguez Cotto , Sandra . 1994 . Puerto Rico's Advertising Agencies, Industry Profile . Caribbean Business , Thursday, October 20
  • Samiee , Saeed and Roth , Kendall . 1992 . The Influence of Global marketing Standardization on Performance . Journal of Marketing , 56 : 1 – 17 .
  • Santiago , Javier . 1994 . La Nueva Ola Portorricensis: La Revolución Musical que Vivió Puerto Rico en la Década del 60, Puerto Rico: Del Patio , Edited by: Bauman . 261 – 271 . New York : Oxford University .
  • Sreberny‐Mohammadi, Annabelle . 1991 . “ The Global and the Local in International Communications ” . In Mass Media and Society , Edited by: Curran and Gurevitch . 118 – 138 . London : Edward Arnold .
  • Stoeltje , Beverly . 1992 . “ Festival ” . In Folklore, Cultural Performances, and Popular Entertainments , Edited by: Bauman , Richard . 261 – 271 . New York : Oxford University Press .
  • Subervi Vélez , Federico and López , Nitza Hernández . 1990 . Mass Media in Puerto Rico. Mass Media and the Caribbean , Edited by: Surlin , Stuart and Soderlund , Walter . New York : Gordon and Breach .
  • Tomlinson , John . 1991 . Cultural Imperialism , Baltimore : John Hopkins University Press .
  • Toro Sugrañes , Jose . 1992 . Almanaque Puertorriqueño , Rio Piedras : Edil .
  • Verdery , Katherine . 1991 . National Ideology Under Socialism , Berkeley : University of California Press .
  • Wilk , Richard . 1995 . “ Learning to be Local in Belize: Global Systems of Common Difference ” . In World Apart, Modernity Through the Prism of the Local , Edited by: Miller , Daniel . 110 – 133 . London and New York : Routledge .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.