REFERENCES
- Acland, C. (2010). Avatar as technological tentpole. Flow TV, 11(6). http://flowtv.org/2010/01/avatar-as-technological-tentpole-charles-r-acland-concordia-university (http://flowtv.org/2010/01/avatar-as-technological-tentpole-charles-r-acland-concordia-university)
- Andacht , F. 2004 . “ Fight, love and tears: An analysis of the reception of Big Brother in Latin America ” . In Big Brother International: Formats, critics and publics , Edited by: Mathjis , E. and Jones , J. 123 – 139 . New York , NY : Wallflower Press .
- Associated Press. (2010, January 13). Vatican says Avatar is no masterpiece. 3 News. http://www.3news.co.nz/Vatican-says-Avatar-is-no-masterpiece/tabid/418/articleID/137043/Default.aspx (http://www.3news.co.nz/Vatican-says-Avatar-is-no-masterpiece/tabid/418/articleID/137043/Default.aspx)
- Associated Press. (2010, February 12). Palestinian protestors pose as Na'vi from ‘Avatar.’ Haaretz.com. http://www.haaretz.com/news/palestinian-protesters-pose-as-na-vi-from-avatar-1.263250 (http://www.haaretz.com/news/palestinian-protesters-pose-as-na-vi-from-avatar-1.263250)
- Barker , M. 2006 . I have seen the future and it is not here yet...; or, on being ambitious for audience research . The Communication Review , 9 : 123 – 141 . doi: 10.1080/10714420600663310
- Barker , M. and Mathijs , E. 2005 . Understanding vernacular experiences of film in an academic environment . Art, Design & Communication in Higher Education , 4 ( 1 ) : 49 – 71 .
- Barker , M. and Mathijs , E. 2008 . Watching The Lord of the Rings: Tolkein's world audiences , New York , NY : Lang .
- Blumler , J. 1979 . The role of theory in uses and gratifications studies . Communication Research , 6 : 9 – 36 .
- Brooks, D. (2010, January 7). The Messiah complex. The New York Times. http://www.nytimes.com/2010/01/08/opinion/08brooks.html (http://www.nytimes.com/2010/01/08/opinion/08brooks.html)
- Brown , S. R. 1980 . Political subjectivity: Applications of Q methodology in political science , New Haven , CT : Yale University Press .
- Brown , S. R. 1986 . “ Q technique and method: Principles and procedures ” . In New tools for social scientists: Advances and applications in research methods , Edited by: Berry , W. D. and Lewis-Beck , M. S. 57 – 76 . Beverly Hills , CA : Sage .
- Brown , S. R. 1994 . Q methodology as the foundation for a science of subjectivity . Operant Subjectivity , 18 : 1 – 16 .
- Busselle , R. and Bilandzic , H. 2008 . Fictionality and perceived realism in experiencing stories: A model of narrative comprehension and engagement . Communication Theory , 18 : 255 – 280 . doi: 10.1111/j.1468-2885.2008.00322.x
- Cameron, J. (2010). Interview with Charlie Rose. http://www.charlierose.com/view/interview/10866#frame_top (http://www.charlierose.com/view/interview/10866#frame_top)
- Clarke, J. (2010, January 18). Comment posted by John Clarke, Jan 18th, 2010 3:22 pm. Scene-Stealers. http://www.scene-stealers.com/print-reviews/movie-review-avatar (http://www.scene-stealers.com/print-reviews/movie-review-avatar)
- Cohen , J. 2001 . Defining identification: A theoretical look at the identification of audiences with media characters . Mass Communication & Society , 4 : 245 – 264 .
- Condit , C. 1989 . The rhetorical limits of polysemy . Critical Studies in Mass Communication , 6 : 103 – 122 .
- Corner , J. and Richardson , K. 1986 . “ Documentary meanings and the discourse of interpretation ” . In Documentary and the mass media , Edited by: Corner , J. 141 – 160 . London , , England : Edward Arnold .
- Dahlgren , P. 1988 . What's the meaning of this? Viewers' plural sense-making of TV news . Media, Culture & Society , 10 : 285 – 301 .
- Davis , C. H. and Michelle , C. 2011 . Q methodology in audience research: Bridging the qualitative/quantitative ‘divide’? . Participations: Journal of Audience and Reception Studies , 8 : 559 – 593 .
- Davis , C. H. and Vladica , F. 2010 . Consumer value and modes of media reception: audience responses to the computer animated psychorealist documentary Ryan and its own documentation . Alter Egos. Palabra Clave , 13 ( 1 ) : 13 – 30 .
- Ebert, R. (2009, December 11). Avatar. Chicago Sun-Times. http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20091211/REVIEWS/912119998 (http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20091211/REVIEWS/912119998)
- EdmontonJournal.com (2010, March 4). Canadian firms upset with oilsands-slamming ad in Variety. http://www.edmontonjournal.com/business/Canadian+firms+upset+with+oilsands+slamming+Variety/2642388/story.html (http://www.edmontonjournal.com/business/Canadian+firms+upset+with+oilsands+slamming+Variety/2642388/story.html)
- Esrock , S. 2005 . Review and criticism: Research pioneer tribute—William Stephenson: Traveling an unorthodox path to mass communication discovery . Journal of Broadcasting & Electronic Media , 49 : 244 – 250 . doi: 10.1207/s15506878jobem4902_8
- Friedman , S. 2006 . Watching Twin bracelets in China: The role of spectatorship and identification in an ethnographic analysis of film reception . Cultural Anthropology , 21 : 603 – 632 . doi: 10.1525/can.2006.21.4.603
- Gates, C. (2010, January 1). Avatar recycles indigenous ‘stereotypes.’ http://www.stuff.co.nz/entertainment/film/3201437/Avatar-recycles-indigenous-stereotypes (http://www.stuff.co.nz/entertainment/film/3201437/Avatar-recycles-indigenous-stereotypes)
- Glaser , M. , Garsoffky , B. and Schwan , S. 2012 . What do we learn from docutainment? Processing hybrid television documentaries . Learning and Instruction , 22 ( 1 ) : 37 – 46 . doi: 10.1016/j.learninstruc.2011.05.006
- Green , M. and Brock , T. 2000 . The role of transportation in the persuasiveness of public narratives . Journal of Personality and Social Psychology , 79 : 701 – 721 .
- Green , M. and Brock , T. 2002 . “ In the mind's eye: Transportation-imagery model of narrative persuasion ” . In Narrative impact: Social and cognitive foundations , Edited by: Green , M. , Strange , J. and Brock , T. 315 – 341 . Mahwah , NJ : Erlbaum .
- Green , M. , Brock , T. and Kaufman , G. 2004 . Understanding media enjoyment: The role of transportation into narrative worlds . Communication Theory , 14 : 311 – 327 . doi: 10.1111/j.1468-2885.2004.tb00317.x
- Hall , S. 1980 . “ Encoding/decoding ” . In Culture, media, language , Edited by: Hall , S. , Hobson , D. , Lowe , A. and Willis , P. 128 – 138 . London , , England : Hutchinson .
- Hill , A. 2005 . Reality TV: Audiences and popular factual television , London , , England : Routledge .
- Hopkins, K. (2010, February 8). Indian tribe appeals for Avatar director's help to stop Vedanta. The Guardian. http://www.guardian.co.uk/business/2010/feb/08/dongria-kondh-help-stop-vedanta (http://www.guardian.co.uk/business/2010/feb/08/dongria-kondh-help-stop-vedanta)
- Internetworldstats.com. (2009). Internet World Stats: Usage and population statistics. http://www.internetworldstats.com/stats.htm (http://www.internetworldstats.com/stats.htm)
- Johnson , A. , de Rio , E. and Kemmitt , A. 2010 . Missing the joke: A reception analysis of satirical texts . Communication, Culture & Critique , 3 : 396 – 415 . doi: 10.1111/j.1753-9137.2010.01077.x
- Kerlinger , F. 1972 . “ Q methodology in behavioral research ” . In Science, psychology, and communication: Essays honoring William Stephenson , Edited by: Brown , S. R. and Brenner , D. J. 3 – 38 . New York , NY : Teachers College Press .
- Kuipers , G. and de Kloet , J. 2009 . Banal cosmopolitanism and The Lord of the Rings: The limited role of national differences in global media consumption . Poetics , 37 : 99 – 118 . doi: 10.1016/j.poetic.2009.01.002
- Lee , F. 2006 . Cultural discount and cross-culture predictability: Examining the box office performance of American movies in Hong Kong . Journal of Media Economics , 19 : 259 – 278 . doi: 10.1207/s15327736me1904_3
- Levy , M. and Windahl , S. 1984 . Audience activity and gratifications: A conceptual clarification and exploration . Communication Research , 11 : 51 – 78 .
- Liebes , T. and Katz , E. 1989 . “ On the critical abilities of television viewers ” . In Remote control: Television, audiences and cultural power , Edited by: Seiter , E. , Borchers , H. , Kreutzner , G. and Warth , E. 204 – 221 . London , , England : Routledge .
- Liebes , T. and Katz , E. 1990 . The export of meaning: Cross-cultural readings of Dallas , New York , NY : Oxford University Press .
- Livingstone , S. 2003 . On the challenges of cross-national comparative media research . European Journal of Communication , 18 : 476 – 500 . doi: 10.1177/0267323103184003
- McKeown , B. F. and Thomas , D. B. 1988 . Q methodology , Vol. 66 , Newbury Park , CA : Sage . (Quantitative Applications in the Social Sciences series)
- Michelle , C. 2007 . Modes of reception: A consolidated analytical framework . The Communication Review , 10 : 181 – 222 .
- Michelle , C. 2009 . On (re)contextualising audience receptions of reality TV . Participations: Journal of Audience and Reception Studies , 6 : 137 – 170 .
- Morley , D. 1980 . The “nationwide” audience , London , , England : British Film Institute .
- Morley , D. 2006 . Unanswered questions in audience research . The Communication Review , 9 : 101 – 121 . doi: 10.1080/10714420600663286
- Neuman , W. 1982 . Television and American culture: The mass medium and the pluralist audience . Public Opinion Quarterly , 46 : 471 – 487 .
- Notle, J. (2009, December 11). Review: Cameron's ‘Avatar’ is a big, dull, America-hating, PC revenge fantasy. Big Hollywood. http://bighollywood.breitbart.com/jjmnolte/2009/12/11/review-camerons-avatar-is-a-big-dull-america-hating-pc-revenge-fantasy (http://bighollywood.breitbart.com/jjmnolte/2009/12/11/review-camerons-avatar-is-a-big-dull-america-hating-pc-revenge-fantasy)
- Olson , S. 2004 . “ Hollywood planet: Global media and the competitive advantage of narrative transparency ” . In The television studies reader , Edited by: Allen , R. C. and Hill , A. 111 – 129 . London , , England : Routledge .
- Podhoretz, J. (2009, December 28). Avatarocious. The Weekly Standard. http://www.weeklystandard.com/Content/Public/Articles/000/000/017/350fozta.asp (http://www.weeklystandard.com/Content/Public/Articles/000/000/017/350fozta.asp)
- Richardson , K. and Corner , J. 1986 . Reading reception: Mediation and transparency in viewers' reception of a TV programme . Media, Culture & Society , 8 : 485 – 508 .
- Ruggiero , T. 2000 . Uses and gratifications theory in the 21st century . Mass Communication and Society , 3 ( 1 ) : 3 – 37 .
- Schrøder , K . 1986 . “ The pleasure of Dynasty: The weekly reconstruction of self-confidence ” . In Television and its audience: International research perspectives , Edited by: Drummond , P. and Paterson , R. 61 – 82 . London , , England : British Film Institute .
- Schrøder , K. 2000 . Making sense of audience discourses . European Journal of Cultural Studies , 3 : 233 – 258 . doi: 10.1177/136754940000300205
- Staiger , J. 2000 . Perverse spectators: The practices of film reception , New York , NY : New York University Press .
- Stenner , P. and Marshall , H. 1995 . A Q methodological study of rebelliousness . European Journal of Social Psychology , 25 : 621 – 636 . doi: 10.1002/ejsp.2420250603
- Stephenson , W. 1995–1996 . Quantum theory media research: 1. Reception analysis . Operant Subjectivity , 19 : 1 – 11 .
- Stephenson , W. 1976 . Q methodology: Conceptualization and measurement of operant effects of television viewing . JCATS: Journal of the Centre for Advanced Television Studies , 4 : 17 – 18 .
- Stephenson , W. 1978 . Applications of communication theory IV. Immediate experience of movies . Operant Subjectivity , 1 : 96 – 116 .
- Suckfüll , M. and Scharkow , M. 2009 . Modes of reception for fictional films . Communications , 34 : 361 – 384 . doi: 10.1515/COMM.2009.023
- Thottam, J. (2010, February 13). Echoes of Avatar: Is a tribe in India the real-life Na'vi? Time. http://www.time.com/time/world/article/0,8599,1964063,00.html (http://www.time.com/time/world/article/0,8599,1964063,00.html)
- Turan, K. (2009, December 17). Review: ‘Avatar’ restores a sense of wonder to the moviegoing experience. Los Angeles Times. http://herocomplex.latimes.com/2009/12/17/avatar-restores-a-sense-of-wonder-to-the-moviegoing-experience (http://herocomplex.latimes.com/2009/12/17/avatar-restores-a-sense-of-wonder-to-the-moviegoing-experience)
- Washington, J. (2010, January 11). ‘Avatar’ critics see racist theme. Associated Press. http://www.huffingtonpost.com/2010/01/10/avatar-critics-see-racist-theme_n_418155.html (http://www.huffingtonpost.com/2010/01/10/avatar-critics-see-racist-theme_n_418155.html)
- Watts , S. and Stenner , P. 2005 . Doing Q methodology: Theory, method and interpretation . Qualitative Research in Psychology , 2 : 67 – 91 . doi: 10.1191/1478088705qp022oa
- Wilson , T. 1995 . Watching television: Hermeneutics, reception and popular culture , Cambridge , , England : Polity Press .
- Worth , S. and Gross , L. 1974 . Symbolic strategies . Journal of Communication , 24 ( 1 ) : 27 – 39 .
- Zizek, S. (2010, March 4). Return of the natives. New Statesman. http://www.newstatesman.com/film/2010/03/avatar-reality-love-couple-sex (http://www.newstatesman.com/film/2010/03/avatar-reality-love-couple-sex)