There is no place like home: NBC's search for a daytime audience, 1954‐1957

Reference

• 1953 . Advertising Age , October 19 : 26 – 27 .
   Google Scholar
• 1954 . The Home type shows in television usually are poor raters. . Advertising Age , March 8 : 46
   Google Scholar
• 1954 . Who's looking. . Advertising Age , November 16 : 92
   Google Scholar
• Allen , R. C. 1985 . Speaking of Soap Operas. , Chapel Hill and London : University of North Carolina Press .
   Google Scholar
• Banks , M. 1981 . A History of Broadcast Audience Research in the United States, 1920‐1980 with an Emphasis on the Rating Services. , University of Tennessee . Ph.D. dissertation
   Google Scholar
• Barnouw , E. 1970 . The Image Empire: A History of Broadcasting in the United States, Volume III, from 1953. , Volume III , New York : Oxford University Press .
   Google Scholar
• Barnouw , E. 1978 . The Sponsor: Notes on a Modern Potentate , (2nd rev. ed.) , New York : Oxford University Press .
   Google Scholar
• Barnouw , E. 1990 . Tube of Plenty: The Evolution of American Television. , New York : Oxford University Press .
   Google Scholar
• Barry C. C. (1954a). Memo to Mr. Richard Pinkham, March 2, Box 369, Folder 5, NBC Papers*
   Google Scholar
• Barry C. C. (1954b). Memo to Richard Pinkham, March 3, Box 123, Folder 17, NBC Papers*
   Google Scholar
• Baughman , J. L. 1992 . The Republic of Mass Culture. , Baltimore and London : Johns Hopkin University Press .
   Google Scholar
• Benson M. (1957). Memo to James Nelson, April 7, Box 123, Folder 26, NBC Papers*
   Google Scholar
• Bergreen , L. 1980 . See Now, Pay Later. , Garden City : Doubleday & Company, Inc. .
   Google Scholar
• Beville H. Jr. (1954). Memo to Mr. Robert Sarnoff, March 9, Box 567, Folder 17, NBC Papers*
   Google Scholar
• Beville , H. Jr. 1985 . Audience Ratings: Radio, Television and Cable. , Hillsdale, NJ : Lawrence Erlbaum Associates, Publishers .
   Google Scholar
• Bishop D. (1954a). Memo to Mr. Dick Connelly, February 10, Box 168, Folder 6, NBC Papers*
   Google Scholar
• Bishop D. (1954b). Memo to Jack Rayel, February 16, Box 168, Folder 6, NBC Papers*
   Google Scholar
• Bishop, D. (1954c). Interdepartment Correspondence to Mr. Dick Connelly, February 18, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Boddy , W. 1990 . Fifties Television: The Industry and Its Critics. , Urbana and Chicago : Illinois University Press .
   Google Scholar
• Broadcasting—as you need it (1954). Pamphlet explaining the magazine concept of advertising. Attached to an Interdepartment memo from S. L. Weaver to NBC sales staff, October 11, Box 142, Folder 17, NBC Papers*.
   Google Scholar
• Chafe , W. H. 1972 . The American Woman: Her Changing Social, Economic and Political Roles, 1920‐1970. , New York : Oxford University Press .
   Google Scholar
• Corcoran, M. (1954). Letter to Mr. Pat Weaver, May, 1954, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Cornell, J. (1954). Interdepartment Correspondence to various NBC executives, March 2, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Culligan, J. (1954a). Interdepartment Correspondence to Mr. George Frey, March 12, Box 567, Folder 17, NBC Papers*.
   Google Scholar
• Culligan J. (1954b). Memo to Jane Evans and Fred Dodge, April 14, Box 567, Folder 17, NBC Papers*
   Google Scholar
• Dauenspeck, R. D. (1954). Interdepartment Correspondence to “All Trendex Pocket‐piece Receivers,”; July 14, Box 374, Folder 58, NBC Papers*
   Google Scholar
• Eck , R. 1967 . The real masters of television. . Harper's , March : 45 – 52 .
   Google Scholar
• Evans, J. A. (1954) Interdepartment Correspondence to various NBC executives and “All Network Salesmen,” January 28, Box 369, Folder 5, NBC Papers*.
   Google Scholar
• Ewen , S. and Ewen , E. 1982 . Channels of Desire. , New York : McGraw‐Hill Book Company .
   Google Scholar
• Gould , J. 1954 . Home daytime show for Women on N.B.C. starts ambitiously. . The New York Times , March 5 Box 280, Folder 21, NBC Papers*.
   Google Scholar
• Haralovich , M. B. 1989 . Sitcoms and suburbs: Positioning the 1950s homemaker. . Quarterly Review of Film & Video , 11 : 61 – 83 .
   Web of Science ®Google Scholar
• Hartman , S. M. 1982 . The Homefront and Beyond: American Women in the 1940's. , Boston : Twayne Publishers .
   Google Scholar
• Hartman , S. M. 1978 . Prescriptions for Penelope: Literature on women's obligation to returning World War II veterans. . Women's Studies , 5 : 223 – 239 .
   Google Scholar
• Heldenfels , R. D. 1994 . Television's Greatest Year: 1954. , New York : Continuum Publishing Company .
   Google Scholar
• Home sales plan and price (n.d.). Box 377, Folder 6, NBC Papers*.
   Google Scholar
• 1952 . The Network's View of Homemaker Shows. . Journal of Practical Home Economics , October : 15
   Google Scholar
• Klein, E. E. (1954). Letter to Mr. Sylvester L. Weaver, March 12, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Leiss , W. , Kline , S. and Jhally , S. 1990 . Social Communication in Advertising. , New York : Routledge .
   Google Scholar
• Linkreum R. (1954a). Memo to Davidson Taylor, December 8, Box 567, Folder 17, NBC Papers*
   Google Scholar
• Linkreum R. (1954b). Memo to Davidson Taylor, April 19, Box 123, Folder 26, NBC Papers*
   Google Scholar
• 1950 . Faye's decollete makes TV melee. . Life , April 10 : 90
   Google Scholar
• 1956 . Arlene Francis TV's busiest woman. . Look , May 4 : 56
   Google Scholar
• Marchand , R. 1985 . Advertising the American Dream. , Berkeley and London : University of California Press .
   Google Scholar
• Marshall, J. (1954). Telegram to Harry Triggs, September 2, Box 133, Folder 68, NBC Papers*.
   Google Scholar
• May , E. T. 1988 . Homeward Bound. , New York : Basic Books Inc .
   Google Scholar
• McChesney , I. L. S. 1992 . Capturing the ‘Ideal’ Audience: The Emergence of Network Daytime Television, 1948‐1954. , University of Wisconsin—Madison . M. A. thesis
   Google Scholar
• Meehan , E. 1984 . Ratings and the institutional approach: A third answer to the commodity question. . Critical Studies in Mass Communication , 1 (2) : 216 – 225 .
   Google Scholar
• Miller , D. and Nowak , M. 1977 . The Fifties: The Way We Really Were. , Garden City : Doubleday & Company Inc .
   Google Scholar
• Mills, T. (1953a). Interdepartment Correspondence to Sylvester L. Weaver, Jr., September 11, Box 377, Folder 6, NBC Papers*.
   Google Scholar
• Mills, T. (1953b). Interdepartment Correspondence to Jack Herbert, May 9, Box 397, Folder 44, NBC Papers*.
   Google Scholar
• Mills T. (1953c). Memo to Charles C. Barry, May 16, Box 397, Folder 43, NBC Papers*
   Google Scholar
• Mills, T. (1953d). Interdepartment Correspondence to John K. Herbert, June 10, Box 397, Folder 44, NBC Papers*.
   Google Scholar
• Mills, T. (1953e). Report to Charles Barry, July 30, Box 279, Folder 48, NBC Papers*
   Google Scholar
• Mills T. (1953f). Memo to R. A. Pinkham, August 7, Box 377, Folder 6, NBC Papers*
   Google Scholar
• NBC feature; Today's Home. (n.d.). Box 567, Folder 17, NBC Papers*.
   Google Scholar
• NBC television news (1954). March 8, Box 280, Folder 21, NBC Papers*.
   Google Scholar
• 1957 . No place for Home. . Newsweek , June 10 : 98
   Google Scholar
• Nowak , M. 1975 . How to be woman; Theories of female education in the 1950s. . Journal of Popular Culture , 9 (1) : 77 – 83 .
   Web of Science ®Google Scholar
• Parks, B. (1954). Interdepartment Correspondence to Mr. Sylvester Weaver, Jr., April 30, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Pinkham, R. A. R. (1953a). Interdepartment Correspondence to Mr. Sylvester L. Weaver, September 16, Box 377, Folder 6, NBC Papers*.
   Google Scholar
• Pinkham R. A. R. (1953b). Memo to Mr. George Frey, June 15, Box 397, Folder 44, NBC Papers*
   Google Scholar
• Pinkham R. A. R. (1953c). Memo to Mr. John K. Herbert, December 8, Box 567, Folder 17, NBC Papers*
   Google Scholar
• Pinkham, R. A. R. (1953d). Report on Home to NBC Affiliated stations, prepared for Mr. Weaver, September 16, Box 377, Folder 6, NBC Papers*
   Google Scholar
• Pinkham, R. A. R. (1954a) Letter to Mrs. Carma McCarty, February 26, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Pinkham, R. A. R. (1954b). Report to NBC affiliated stations, prepared for Mr. Weaver for TV Affiliate Meeting, April 9, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Pinkham , R. A. R. 1954c . Promotional material for Home. . NBC‐TV sales promotion , April 12 Box 374, Folder 58, NBC Papers*
   Google Scholar
• Robertson , B. 1949 . Kathie's daytime success. . Broadcasting , November 7 : 6
   Google Scholar
• Rogers, Mrs. J. H. (1954). Letter to Mr. Sylvester L. Weaver, March 8, Box 123, Folder 26, NBC Papers*.
   Google Scholar
• Seaton , L. L. 1954 . Network TV participation shows: A buyer's guide. . Sponsor , November 29 : 40
   Google Scholar
• Settel , I. 1955 . Top TV Shows of the Year 1954‐1955. , New York Hastings House, Publishers .
   Google Scholar
• Smythe , D. 1977 . Communications: Blindspot of Western Marxism. . Canadian Journal of Political and Social Theory , 1 (3) : 1 – 27 .
   Google Scholar
• Some facts about Home. (n.d.). Box 397, Folder 44, NBC Papers*.
   Google Scholar
• Spigel , L. 1988 . Installing the television set: Popular discourses on television and domestic space. . Camera Obscura , 16 : 11 – 47 .
   Google Scholar
• Spigel , L. 1989 . The domestic, ideology of television viewing in postwar America. . Critical Studies in Mass Communication , 6 (4) : 337 – 354 .
   Web of Science ®Google Scholar
• Spigel , L. 1992 . Make Room For TV: Television and the Family Ideal in Postwar America. , Chicago : University of Chicago Press .
   Google Scholar
• 1950 . Department store TV . Sponsor , April 24 : 31
   Google Scholar
• Stasheff , E. and Bretz , R. 1956 . The Television Program. , New York : Hill and Wang Inc .
   Google Scholar
• Stedman , R. W. 1959 . A History of the Broadcasting of Daytime Serial Drama in the United States. , University of Southern California . Ph.D. Dissertation
   Google Scholar
• Sundquist , E. E. 1953 . How to use radio and television most, effectively. . Advertising Agency and Advertising & Selling , September : 56 – 58 .
   Google Scholar
• Taylor D. (1954). Memo to Mr. Robert W. Sarnoff, February 19, Box 280, Folder 21, NBC Papers*
   Google Scholar
• Today's Home: A preliminary report on two audiences (n.d.). Box 279, Folder 48, NBC Papers*.
   Google Scholar
• Tuck , J. N. 1954 . On the air . New York Post , March 2 : 2 Box 280, Folder 21, NBC Papers*
   Google Scholar
• 1954 . What is her line? . TV Guide , July 9‐18 : 4
   Google Scholar
• 1953 . NBC‐TV's Today mag concept seen setting daytime pattern of future. . Variety , August 12 : 34
   Google Scholar
• 1953 . NBC‐TV's projected Today's Home Daytimer eyed for ‘new concept.’ . Variety , September 9 : 45
   Google Scholar
• 1954 . NBC‐TV's Homezapoppin. . Variety , January 27 : 29
   Google Scholar
• $1,000,000 Home bally; NBC‐TV sez 12mins. of plugs not overdoing it. . Variety , February 3 : 27
   Google Scholar
• 1954 . NBC advertisement: Home the electronic magazine for women. . Variety , February 3 : 34 – 35 .
   Google Scholar
• 1954 . Sunbeam's 300 G. buy‐in. . Variety , February : 46
   Google Scholar
• 1954 . Million‐a‐month bacon for Home; 352 plugs on NBC‐TV's, hoof. . Variety , May 5 : 23
   Google Scholar
• 1956 . NBC's ‘House, that Home built’ gets a nationwide unveiling. . Variety , September 5 : 25
   Google Scholar
• 1956 . NBC advertisement: This is the lady of the ‘house that Home Built.’ . Variety , October 17 : 30 – 31 .
   Google Scholar
• 1956 . ‘House that Home built’ promotion campaign in closed circuit kickoff. . Variety , December 5 : 32
   Google Scholar
• 1957 . Ratings, biz dip, Home gets boot; new Arlene show. . Variety , May 29 : 26
   Google Scholar
• Weaver, S. L. Jr. (1954). Letter to Mrs. Oscar A. Ahlgren. February, 19, Box 122, Folder 77, NBC Papers*
   Google Scholar
• *National Broadcasting Company Papers, Wisconsin Center Historical Archives, State Historical Society of Wisconsin, Madison, WI.
   Google Scholar