References
- Adroll . ( 2010 ). How does retargeting work?. Retrieved from http://www.adroll.com/about/retargeting
- Albertson , A. M. , Thompson , D. , Franko , D. L. , Kleinman , R. E. , Barton , B. A. , & Crockett , S. J. ( 2008 ). Consumption of breakfast cereal is associated with positive health outcomes: evidence from the National Heart, Lung, and Blood Institute Growth and Health Study . Nutrition Research , 28 , 744 – 752 .
- Alvy , L. M. , & Calvert , S. L. ( 2008 ). Food marketing on popular children's web sites: A content analysis . Journal of the American Dietetic Association , 108 , 710 – 713 .
- Baily , R. , Wise , K. , & Bolls , P. (2009). How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games. Cyberpsychology & Behavior , 12, 277–283.
- Baker , L. ( 2004 ). Behavioral targeting and contextual advertising. Search Engine Journal. Retrieved from http://www.searchenginejournal.com/behavioral-targeting-and-contextual-advertising/836
- Brady , J. , Farrell , A. , Wong , S. , & Mendelson , R. ( 2008 ). Beyond television: Children's engagement with online food and beverage marketing . Clinical Medicine: Pediatrics , 2 , 1 – 9 .
- Buijzen , M. , Van Reijmersdal , E. A. , & Owen , L. H. ( 2010 ). Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content . Communication Theory , 20 , 427 – 450 .
- Center for Science in the Public Interest . ( 2009 ). Better for who? Revisiting company promises on food marketing to children. Retrieved from http://cspinet.org/new/pdf/pledgereport.pdf
- Cereal Breakfast Foods . ( 2010 ). Reference for business: Encyclopedia of business (2nd ed.). Retrieved from http://www.referenceforbusiness.com/industries/Food-Kindred-Products/Cereal-Breakfast-Foods.html
- Chester , J. , & Montgomery , K. ( 2007 ). Interactive food and beverage marketing: Targeting children and youth in the digital age. Berkeley Media Studies Group. Retrieved from http://digitalads.org/reports.php
- comScore . ( 2009 ). U.S. client newsletter. Retrieved from http://www.comscore.com/Newsletter/2009/August/US_Client_Newsletter
- comScore . ( 2010a ). Media metrix core reports. Retrieved from http://comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/Media_Metrix_Core_Reports
- comScore . ( 2010b ). Media metrix: Methodology overview. Retrieved from http://mymetrix.comscore.com/app/HelpGuideWindow.aspx?activeTab=helpIndexTab
- Council of Better Business Bureaus . ( 2008 ). Children's food and beverage advertising initiative. Retrieved from http://www.bbb.org/us/children-food-beverage-advertising-initiative
- Council of Better Business Bureaus . ( 2010 ). Updated nutrition chart. Retrieved from http://www.bbb.org/us/storage/0/Shared%20Documents/Updated%20Nutrition%20Chart%20March%202011.pdf
- Council of Better Business Bureaus . ( 2011 ). Better business bureaus: Advertisers for healthy children . Newsletter , 3 ( 1 ). Retrieved from http://images.pulpfusion.com/bbb/issue_current.pdf
- Coyle , J. R. , & Thorson , E. ( 2001 ). The effects of progressive levels of interactivity and vividness in web marketing sites . Journal of Advertising , 30 ( 3 ), 65 – 77 .
- Double Fusion . ( 2007 ) Double Fusion releases landmark research on videogame advertising effectiveness; multi-title multi-advertiser study establishes key factors that influence and attract gamers. Retrieved from http://www.doublefusion.com/press/html/23072007-2.html
- Federal Communications Commission . ( 2011 ). Children's educational television. Retrieved from http://www.fcc.gov/guides/childrens-educational-television
- Federal Trade Commission . ( 2008a ). Marketing food to children and adolescents: A review of industry expenditures, Activities, and self-regulation. Retrieved from http://www.ftc.gov/reports/index.shtm
- Federal Trade Commission . ( 2008b ). Frequently asked questions about the children's online privacy protection rule. Retrieved from http://www.ftc.gov/privacy/coppafaqs.shtm
- Federal Trade Commission . ( 2009 ). Kellogg settles FTC charges that ads for Frosted Mini Wheats were false. Retrieved from http://www.ftc.gov/opa/2009/04/kellogg.shtm
- Gale Research . ( 2007 ). Market Share Reporter . Detroit , MI : Author .
- Hallerman , D. ( 2008 ). Behavioral targeting: Marketing trends. eMarketer. Retrieved from http://www.emarketer.com/Reports/All/Emarketer_2000487.aspx
- Harris , J. L. , Schwartz , M. B. , & Brownell , K. D. ( 2009 ). Cereal F.A.C.T.S.—Evaluating the nutrition quality and marketing of children's cereals. Rudd Center for Food Policy and Obesity. Retrieved from http://www.cerealfacts.org/media/Cereal_FACTS_Report.pdf
- Hite , C. F. , & Hite , R. E. (1995). Reliance on brands by young children. Journal of the Market Research Society , 37, 185–193.
- Hoffman , D. L. , & Novak , T. P. ( 1996 ). Marketing in hypermedia computer-mediated environments: Conceptual foundations . Journal of Marketing , 60 , 50 – 68 .
- Institute of Medicine . ( 2005 ). Food marketing to children and youth: Threat or opportunity? . Washington , DC : National Academies Press .
- Institute of Medicine . ( 2007 ). Nutrition standards for foods in schools: Leading the way toward healthier youth . Washington , DC : National Academies Press .
- Keng , C.-J. , & Lin , H.-Y. ( 2006 ). Impact of telepresence levels on Internet advertising effects . CyberPsychology & Behavior , 9 ( 1 ), 82 – 94 . doi: 10.1089/cpb.2006.9.82
- Klein , L. R. ( 2003 ). Creating virtual product experiences: The role of telepresence . Journal of Interactive Marketing , 17 ( 1 ), 41 – 55 .
- Kunkel , D. , McKinley , C. , & Wright , P. ( 2009 ). The impact of industry self-regulation on the nutritional quality of foods advertised on television to children . Oakland , CA : Children Now .
- Lee , M. , Choi , Y. , Quilliam , E. T. , & Cole , R. T. ( 2009 ). Playing with food: Content analysis of food advergames . Journal of Consumer Affairs , 43 ( 1 ), 129 – 154 .
- Lingas , E. O. , Dorfman , L. , & Bukofzer , E. ( 2009 ). Nutrition content of food and beverage products on web sites popular with children . American Journal of Public Health , 99 , S587 – S592 .
- Linn , S. , & Novosat , C. L. ( 2008 ). Calories for sale: Food marketing to children in the twenty-first century . The Annals of the American Academy of Political and Social Science , 615 ( 1 ), 133 – 155 . doi: 10.1177/0002716207308487
- Livingstone , S. ( 2005 ). Assessing the research base for the policy debate over the effects of food advertising to children . International Journal of Advertising , 24 , 273 – 296 .
- Mallinckrodt , V. , & Mizerski , D. ( 2007 ). The effects of playing an advergame on young children's perceptions, preferences, and requests . Journal of Advertising , 36 , 87 – 100 .
- Martinez-Gomez , D. , Tucker , J. , Heelan , K. A. , Welk , G. J. , & Eisenmann , J. C. ( 2009 ). Associations between sedentary behavior and blood pressure in young children . Archives of Pediatrics & Adolescent Medicine , 163 , 724 – 730 .
- Montgomery , K. C. , & Chester , J. ( 2009 ). Interactive food and beverage marketing: Targeting adolescents in the digital age . Journal of Adolescent Health , 45 , S18 – S29 .
- Moore , E. S. ( 2006 ). It's child's play: Advergaming and the online marketing of food to children. Kaiser Family Foundation. Retrieved from http://www.kff.org/entmedia/upload/7536.pdf
- Moore , E. S. , & Rideout , V. J. ( 2007 ). The online marketing of food to children: Is it just fun and games? Journal of Public Policy & Marketing , 26 , 202 – 220 .
- NielsenWire . ( 2009 ). Growing up, and growing fast: Kids 2–11 spending more time online. Retrieved from http://blog.nielsen.com/nielsenwire/online_mobile/growing-up-and-growing-fast-kids-2-11-spending-more-time-online
- O'Cass , A. , & Clarke , P. ( 2002 ). Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time . Journal of Consumer Behaviour , 2 ( 1 ), 37 – 53 .
- Ogden , C. L. , Carroll , M. D. , & Flegal , K. M. ( 2008 ). High body mass index for age among US children and adolescents . JAMA , 299 , 2401 – 2405 .
- Rideout , V. J. , Foehr , U. G. , & Roberts , D. F. ( 2010 ). Generation M 2 : Media in the lives of 8- to 18-year-olds. Kaiser Family Foundation. Retrieved from http://www.kff.org/entmedia/ 8010.cfm
- Rozendaal , E. , Lapierre , M. A. , Van Reijmersdal , E. A. , & Buijzen , M. ( 2011 ). Reconsidering advertising literacy as a defense against advertising effects . Media Psychology , 14 , 333 – 354 .
- Schwartz , M. B. , Ross , C. , Harris , J. L. , Jernigan , D. H. , Siegel , M. , Ostroff , J. , & Brownell , K. D. ( 2010 ). Breakfast cereal industry pledges to self-regulate advertising to youth: Will they improve the marketing landscape? Journal of Public Health Policy , 31 ( 1 ), 59 – 73 .
- Steuer , J. ( 1992 ). Defining virtual reality: Dimensions determining telepresence . Journal of Communication , 42 , 73 – 93 .
- Story , M. , & French , S. (2004). Food advertising and marketing directed at children and adolescents in the US. International Journal of Behavioral Nutrition and Physical Activity , 1(3), 1–17.
- Taylor , A. ( 2001 ). Young Canadians in a wired world: How Canadian kids are using the Internet . Education Canada , 41 ( 3 ), 32 – 35 .
- Voorveld , H. A. M. , Neijens , P. C. , & Smit , E. G. ( 2009 ). Consumers' responses to brand websites: An interdisciplinary review . Internet Research , 19 , 535 – 565 . doi: 10.1108/10662240910998887
- Voorveld , H. A. M. , Neijens , P. C. , & Smit , E. G. ( 2010 ). The perceived interactivity of top global brand websites and its determinants . In R. Terlutter , S. Diehl & S. Okazaki (Eds.), Advances in advertising research 1: Cutting edge international research (pp. 217 – 234 ). Weisbaden , Germany : Verlag .
- Weber , K. , Story , M. , & Harnack , L. ( 2006 ). Internet food marketing strategies aimed at children and adolescents: A content analysis of food and beverage brand web sites . Journal of the American Dietetic Association , 106 , 1463 – 1466 .
- WebSiteOptimization.com . ( 2007 ). OECD broadband report questioned—US broadband penetration grows to 81.8% among active Internet users—May 2007 bandwidth report. Retrieved from http://www.websiteoptimization.com/bw/0705
- White House Task Force on Childhood Obesity . ( 2010 ). Solving the problem of childhood obesity within a generation: White House Task Force on Childhood Obesity Report to the President. Retrieved from http://www.letsmove.gov/white-house-task-force-childhood-obesity-report-president
- Yoo , C. Y. ( 2008 ). Unconscious processing of web advertising: Effects on implicit memory, attitude toward the brand, and consideration set . Journal of Interactive Marketing , 22 ( 2 ), 2 – 18 .
- Zajonc , R. B. ( 2000 ). Closing the debate over the independence of affect . In J. P. Forgas (Ed.), Feeling and thinking: The role of affect in social cognition (pp. 31 – 58 ). Cambridge , United Kingdom : Press Syndicate of the University of Cambridge .