References
- Bernhardt, J. M., Mays, D. & Kreuter, M. W. (2011). Dissemination 2.0: Closing the gap between knowledge and practice with new media and marketing. Journal of Health Communication, 16(Suppl. 1), 32–44. doi:10.1080/10810730.2011.593608
- Bortree, D. S. & Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public Relations Review, 35(3), 317–319. doi:10.1016/j.pubrev.2009.05.002
- Boyd, D., Golder, S. & Lotan, G. (2010, January). Tweet, tweet, retweet: Conversational aspects of retweeting on Twitter. Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS), 10 pp., CD-ROM, IEEE Computer Society.
- Campbell, D. A., Lambright, K. T. & Wells, C. J. (2014). Looking for friends, fans, and followers? Social media use in public and nonprofit human services. Public Administration Review, 74(5), 655–663. doi:10.1111/puar.12261
- Centers for Disease Control and Prevention. (2014). National diabetes statistics report. Retrieved from http://www.cdc.gov/diabetes/pdfs/data/2014-report-estimates-of-diabetes-and-its-burden-in-the-united-states.pdf
- Chen, Y.-F. (2008). Herd behavior in purchasing books online. Computers in Human Behavior, 24(5), 1977–1992. doi:10.1016/j.chb.2007.08.004
- Duggan, M., Ellison, N. B., Lampe, C., Lenhart, A. & Madden, M. (2015, January). Social media update 2014. Pew Research Center. Retrieved from http://www.pewinternet.org/files/2015/01/PI_SocialMediaUpdate20144.pdf
- Freberg, K., Palenchar, M. J. & Veil, S. R. (2013). Managing and sharing H1N1 crisis information using social media bookmarking services. Public Relations Review, 39(3), 178–184. doi:10.1016/j.pubrev.2013.02.007
- Funk, T. (2011). Social media playbook for business. Santa Barbara, CA: Praeger.
- Gallant, L. M., Irizarry, C., Boone, G. & Kreps, G. L. (2011). Promoting participatory medicine with social media: New media applications on hospital websites that enhance health education and e-patients’ voices. Journal of Participatory Medicine, 3. Retrieved from http://www.jopm.org/evidence/research/2011/10/31/promoting-participatory-medicine-with-social-media-new-media-applications-on-hospital-websites-that-enhance-health-education-and-e-patients-voices/
- Harris, J. K., Mueller, N. L., Snider, D. & Haire-Joshu, D. (2013). Local health department use of Twitter to disseminate diabetes information, United States. Preventing Chronic Disease, 10, 120215. Retrieved from http://www.cdc.gov/pcd/issues/2013/12_0215.htm
- Heldman, A. B., Schindelar, J. & Weaver, J. B., III. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social.” Public Health Reviews, 35(1). Retrieved from http://www.publichealthreviews.eu/upload/pdf_files/13/00_Heldman.pdf
- Heron, M. (2013). Deaths: Leading causes for 2010. National Vital Statistics Reports, 62(6). Retrieved from http://www.cdc.gov/nchs/data/nvsr/nvsr62/nvsr62_06.pdf
- Holsti, O. (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison-Wesley.
- Hughes, A. L. & Palen, H. (2009). Twitter adoption and use in mass convergence and emergency events. International Journal of Emergency Management, 6(3), 248–260. doi:10.1504/ijem.2009.031564
- Kelleher, T. (2007). Public relations online: Lasting concepts for changing media. Thousand Oaks, CA: Sage.
- Kent, M. L. & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321–334. doi:10.1016/s0363-8111(99)80143-x
- Korda, H. & Itani, Z. (2013). Harnessing social media for health promotion and behavior change. Health Promotion Practice, 14(1), 15–23. doi:10.1177/1524839911405850
- Kruskal, W. H. & Wallis, W. A. (1952). Use of ranks in one-criterion variance analysis. Journal of the American Statistical Association, 47(260), 583–621. doi:10.2307/2280779
- Lacy, S., Riffe, D., Stoddard, S., Martin, H. & Chang, K.-K. (2001). Sample size for newspaper content analysis in multi-year studies. Journalism & Mass Communication Quarterly, 78(4), 836–845. doi:10.1177/107769900107800414
- Lee, C.-J. (2008). Does the Internet displace health professionals? Journal of Health Communication, 13(5), 450–464. doi:10.1080/10810730802198839
- Lee, J. Y. & Sundar, S. S. (2013). To tweet or to retweet? That is the question for health professionals on Twitter. Health Communication, 28(5), 509–524. doi:10.1080/10410236.2012.700391
- Li, C. & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business Review.
- Lombard, M., Snyder-Duch, J. & Bracken, C. C. (2002). Content analysis in mass communication: Assessment and reporting of intercoder reliability. Human Communication Research, 28(4), 587–604. doi:10.1111/j.1468-2958.2002.tb00826.x
- Lovejoy, K. & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17(3), 337–353. doi:10.1111/j.1083-6101.2012.01576.x
- Lovejoy, K., Waters, R. D. & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313–318. doi:10.1016/j.pubrev.2012.01.005
- Metzger, M. J. & Flanagin, A. J. (2011). Using Web 2.0 technologies to enhance evidence-based medical information. Journal of Health Communication, 16(Suppl. 1), 45–58. doi:10.1080/10810730.2011.589881
- Milbrath, S. (2012, October). Social media management during Hurricane Sandy. Retrieved from http://blog.hootsuite.com/hurricane-sandy-social-media/
- Nah, S. & Saxton, G. D. (2012). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, 15(2), 294–313. doi:10.1177/1461444812452411
- Neiger, B. L., Thackeray, R., Burton, S. H., Thackeray, C. R. & Reese, J. H. (2013). Use of Twitter among local health departments: An analysis of information sharing, engagement, and action. Journal of Medical Internet Research, 15(8), e177. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3758023/
- Newson, A., Houghton, D. & Patten, J. (2009). Blogging and other social media: Exploiting the technology and protecting the enterprise. Burlington, VT: Gower.
- Park, H. & Reber, B. H. (2010). Using public relations to promote health: A framing analysis of public relations strategies among health associations. Journal of Health Communication, 15(1), 39–54. doi:10.1080/10810730903460534
- Park, H., Rodgers, S. & Stemmle, J. (2013). Analyzing health organizations’ use of Twitter for promoting health literacy. Journal of Health Communication, 18(4), 410–425. doi:10.1080/10810730.2012.727956
- Rybalko, S. & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter. Public Relations Review, 36(4), 336–341. doi:10.1016/j.pubrev.2010.08.004
- Saffer, A. J., Sommerfeldt, E. J. & Taylor, M. (2013). The effects of organizational Twitter interactivity on organization–public relationships. Public Relations Review, 39, 213–215. doi:10.1016/j.pubrev.2013.02.005
- Saxton, G. D. & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280–299. doi:10.1080/1062726x.2014.908721
- Scott, D. M. (2010). The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Hoboken, NJ: Wiley.
- Smith, B. G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36(4), 329–335. doi:10.1016/j.pubrev.2010.08.005
- Thackeray, R., Neiger, B. L. & Keller, H. (2012). Integrating social media and social marketing: A four-step process. Health Promotion Practice, 13(2), 165–168. doi:10.1177/1524839911432009
- Thackeray, R., Neiger, B. L., Smith, A. K. & Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12, 242. Retrieved from http://www.biomedcentral.com/1471-2458/12/242
- Waters, R. D. & Jamal, J. Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321–324. doi:10.1016/j.pubrev.2011.03.002
- Wolters Kluwer. (2012, May 16). Survey: Consumers show high degree of trust in online health information, report success in self-diagnosis. Retrieved from http://www.wolterskluwerhealth.com/News/Pages/Survey-Consumers-Show-High-Degree-of-Trust-in-Online-Health-Information,-Report-Success-in-Self-Diagnosis--.aspx