Assessing the Validity of Confirmed Ad Recall Measures for Public Health Communication Campaign Evaluation

References

• Arnold , S. J. & Bird , J. R. ( 1982 ). The day-after recall test of advertising effectiveness: A discussion of the issue . In J. H. Leigh & C. R. Martin (Eds.), Current issues and research in advertising, 1982 (pp. 59 – 68 ). Ann Arbor , MI : Graduate School of Business Administration, University of Michigan .
   Google Scholar
• Babbie , E. ( 1990 ). Survey research methods, . , 2nd ed , Belmont , CA : Wadsworth .
   Google Scholar
• Bauer , U. E. , Johnson , T. M. , Hopkins , R. S. , & Brooks , R. G. ( 2000 ). Changes in youth cigarette use and intentions following implementation of a tobacco control program: Findings from the Florida youth tobacco survey, 1998–2000 . Journal of the American Medical Association , 284 ( 6 ), 723 – 728 . [PUBMED] [INFOTRIEVE] [CSA]
   Web of Science ®Google Scholar
• Carmines , E. G. & Zeller , R. A. ( 1979 ). Reliability and validity assessment . Newbury Park , CA : Sage .
   Google Scholar
• Chaiken , S. ( 1987 ). The heuristic model of persuasion . In M. P. Zanna , J. M. Olson , & C. P. Herman (Eds.), Social influence: The Ontario symposium (vol. 5 , pp. 3 – 30 ). Hillsdale , NJ : Erlbaum .
   Google Scholar
• Clancy , K. J. , Ostlun , L. E. , & Wyner , G. A. ( 1979 ). False reporting of magazine readership . Journal of Advertising Research , 19 , 23 – 30 . [CSA]
   Web of Science ®Google Scholar
• Dubow , J. S. ( 1994 ). Recall revisited: Recall redux . Journal of Advertising Research , 34 ( 3 ), 92 – 106 . [CSA]
   Web of Science ®Google Scholar
• du Plessis , E. ( 1994 ). Recognition versus recall . Journal of Advertising Research , 34 ( 3 ), 75 – 91 . [CSA]
   Web of Science ®Google Scholar
• Farrelly , M. C. , Healton , C. G. , Davis , K. C. , Messeri , P. , Hersey , J. C. , & Haviland , M. L. ( 2002 ). Getting to the truth: Evaluating national tobacco countermarketing campaigns . American Journal of Public Health , 92 ( 6 ), 901 – 907 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Farrelly , M. C. , Niederdeppe , J. , & Yarsevich , J. ( 2003 ). Youth tobacco prevention mass media campaigns: Past, present and future . Tobacco Control , 12 ( Suppl. 1 ), i35 – i47 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Gibson , L. D. ( 1983 ). Not recall . Journal of Advertising Research , 23 ( 1 ), 39 – 46 . [CSA]
   Web of Science ®Google Scholar
• Hersey , J. C. , Niederdeppe , J. , Evans , W. D. , Nonnemaker , J. , Blahut , S. , Holden , D. , Farrelly , M. C. , & Haviland , M. L. ( 2003 ). The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults . Preventive Medicine , 37 ( 6 ), 544 – 552 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Hill , D. , White , V. , Marks , R. , & Borland , R. ( 1993 ). Changes in sun-related attitudes and behaviours and reduced sunburn prevalence in a population at high risk of melanoma . European Journal of Cancer Prevention , 2 , 447 – 456 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMedGoogle Scholar
• Hornik , R. C. ( 2002 ). Public health communication: Evidence for behavior change . Mahwah , NJ : Lawrence Erlbaum .
   Google Scholar
• Hornik , R. C. & Woolf , K. D. (1999). Using cross-sectional surveys to plan message strategies. Social Marketing Quarterly, 5(2), 34–43. [CSA]
   Google Scholar
• McCombie , S. , Hornik , R. C. , & Anarfi , J. K. ( 2002 ). Effects of a mass media campaign to prevent AIDS among young people in Ghana . In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 147 – 161 ). Mahwah , NJ : Lawrence Erlbaum .
   Google Scholar
• Niederdeppe , J. , Farrelly , M. C. , & Haviland , M. L. ( 2004 ). Confirming truth: More evidence of a successful tobacco countermarketing campaign in Florida . American Journal of Public Health , 94 ( 2 ), 255 – 257 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Palmgreen , P. , Donohew , L. , Lorch , E. P. , Hoyle , R. H. , & Stephenson , M. T. ( 2001 ). Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting . American Journal of Public Health , 91 ( 2 ), 292 – 296 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Petty , R. E. & Cacioppo , J. T. ( 1986 ). Attitudes and persuasion: Central and peripheral routes to attitude change . New York : Springer-Verlag .
   Google Scholar
• Pierce , J. P. , Gilpin , E. A. , Emery , S. L. , White , M. M. , Rosbrook , B. , & Berry , C. C. ( 1998 ). Has the California tobacco control program reduced smoking? Journal of the American Medical Association , 280 , 893 – 899 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Pierce , J. P. , Macaskill , P. , & Hill , D. ( 1990 ). Long-term effectiveness of mass media led antismoking campaigns in Australia . American Journal of Public Health , 80 ( 5 ), 565 – 569 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Siegel , M. & Biener , L. ( 2000 ). The impact of an antismoking media campaign on progression to established smoking: Results of a longitudinal youth study . American Journal of Public Health , 90 ( 3 ), 380 – 386 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Singh , S. N. & Rothschild , M. L. ( 1983 ). Recognition as a measure of learning from television commercials . Journal of Marketing Research , 20 , 235 – 248 . [CSA]
   Web of Science ®Google Scholar
• Singh , S. N. , Rothschild , M. L. , & Churchill , G. A. ( 1988 ). Recognition versus recall as measures of television commercial forgetting . Journal of Marketing Research , 25 , 72 – 80 . [CSA]
   Web of Science ®Google Scholar
• Sly , D. F. , Heald , G. R. , & Ray , S. ( 2001 ). The Florida “truth” anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations . Tobacco Control , 10 , 9 – 15 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Sly , D. F. , Hopkins , R. S. , Trapido , E. , & Ray , S. ( 2001 ). Influence of a counteradvertising media campaign on initiation of smoking: The Florida “truth” campaign . American Journal of Public Health , 91 ( 2 ), 233 – 238 . [PUBMED] [INFOTRIEVE] [CSA]
   PubMed Web of Science ®Google Scholar
• Sly , D. F. , Trapido , E. , & Ray , S. ( 2002 ). Evidence of the dose effects of an antitobacco counteradvertising campaign . Preventive Medicine , 35 , 511 – 518 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Southwell , B. G. , Barmada , C. H. , Hornik , R. C. , & Maklan , D. M. ( 2002 ). Can we measure encoded exposure? Evidence from a national campaign . Journal of Health Communication , 7 , 445 – 453 . [PUBMED] [INFOTRIEVE] [CSA] [CROSSREF]
   PubMed Web of Science ®Google Scholar
• Stapel , J. ( 1998 ). Recall and recognition: A very close relationship . Journal of Advertising Research , 38 ( 4 ), 41 – 45 . [CSA]
   Web of Science ®Google Scholar
• Wellings , K. ( 2002 ). Evaluating AIDS public education in Europe: A cross-national comparison . In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 131 – 146 ). Mahwah , NJ : Lawrence Erlbaum .
   Google Scholar
• Zinkhan , G. M. , Locander , W. B. , & Leigh , J. H. ( 1986 ). Dimensional relationships of aided recall and recognition . Journal of Advertising , 15 ( 1 ), 38 – 46 . [CSA]
   Web of Science ®Google Scholar