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BOOK REVIEW

L. C. Lederman & L. P. Stewart (Eds.). (2005). Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign.

A Review of: “Creskill, NJ: Hampton Press. 303 p., ISBN: 1-57273-593-7 (paperback only); $29.95.”

Pages 417-420 | Published online: 07 Jun 2007

References

  • Berkowitz , A. D. ( 2005 ). An overview of the social norms approach . In L. C. Lederman & L. P. Stewarts (Eds.), Changing the culture of college drinking: A socially situated health communication campaign (pp. 193 – 214 ). Creskill , NJ : Hamptom Press .
  • Campo , S. & Cameron , K. ( 2006 ). Differential effects of exposure to social norms campaigns: A cause for concern . Health Communication , 19 , 209 – 219 .
  • Glider , P. , Midyett , S. , Mills-Novoa , B. , Johannessen , K. , & Collins , C. ( 2001 ). Challenging the collegiate rite to passage: A campus-wide social marketing campaign to reduce binge drinking . Journal of Drug Education , 31 , 207 – 220 .
  • Haines , M. & Spear , S. F. ( 1996 ). Changing the perception of the norm: A strategy to decrease binge drinking among college students . Journal of American College Health , 45 , 134 – 140 .
  • Perkins , W. H. ( 2002 ). Surveying the damage: A review of research on consequences of alcohol misuse in college populations . Journal of Studies on Alcohol , 14 ( suppl. ), 91 – 100 .
  • Perkins , H. W. , Meilman , P. W. , Leichlier , J. S. , Cashin , J. R. , & Presley , C. A. ( 1999 ). Misperceptions of the norms for the frequency of alcohol and other drug use on college campuses . Journal of American College Health , 47 , 253 – 258 .
  • Pollard , J. W. , Freeman , J. E. , Ziegler , D. A. , Hersman , M. N. , & Gross , C. W. ( 2000 ). Predictions of normative drug use by college students: False consensus, false uniqueness, or just plain accuracy? Journal of College Student Psychotherapy , 14 , 5 – 12 .
  • Rimal , R. N. & Real , K. ( 2003 ). Understanding the influence of perceived norms on behaviors . Communication Theory , 13 , 184 – 203 .
  • Ruben , B. D. ( 2005 ). Linking communication scholarship and professional practice in college and universities . Journal of Applied Communication Research , 33 , 294 – 304 .
  • Wechsler , H. , Davenport , A. , Dowdall , G. , Moeykens , B. , & Castillo , S. ( 1994 ). Health and behavioral consequences of binge drinking in college: A national survey of students at 140 campuses . Journal of the American Medical Association , 272 , 1672 – 1677 .
  • Wechsler , H. , Dowdall , G. W. , Maenner , G. , Gledhill-Hoyt , J. , & Lee , H. ( 1998 ). Changes in binge drinking and related problems among American college students between 1993 and 1997: Results of the Harvard School of Public Health College Alcohol Study . Journal of American College Health , 47 , 57 – 68 .
  • Wechsler , H. , Lee , J. E. , Kuo , M. , & Lee , H. ( 2000 ). College binge drinking in the 1990s: A continuing problem—Results of the Harvard School of Public Health 1999 college alcohol study . Journal of American College Health , 48 , 199 – 210 .
  • Wechsler , H. , Lee , J. E. , Kuo , M. , Seibring , M. , Nelson , T. F. , & Lee , H. ( 2002 ). Trends in college binge drinking during a period of increased prevention efforts . Journal of American College Health , 50 , 203 – 217 .
  • Wechsler , H. , Nelson , T. F. , Lee , J. E. , Seibring , M. , Lewis , C. , & Keeling , R. P. ( 2003 ). Perception and reality: A national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use . Journal of Studies on Alcohol , 64 , 484 – 494 .

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