2,360
Views
9
CrossRef citations to date
0
Altmetric
Articles

Gift Giving: An Exploratory Behavioural Study

&
Pages 359-377 | Published online: 11 Jul 2011

References

  • Arunthanes , W. , Tansuhaj , P. and Lemak , D. J. 1994 . Cross-cultural business gift giving: A new conceptualization and theoretical framework . International Marketing Review , 11 ( 4 ) : 44 – 55 .
  • Bagozzi , R. P. 1975 . Marketing as exchange . Journal of Marketing , 39 : 32 – 39 .
  • Banks , S. K. 1979 . Gift giving: A review and an interactive paradigm . Advances in Consumer Research , 6 ( 1 ) : 319 – 324 .
  • Batson , D. 2002 . Unto others: A service…and a disservice . Journal of Consciousness Studies , 7 ( 1–2 ) : 207 – 210 .
  • Beatty , S. E. , Kahle , L. R. and Homer , P. 1991 . Personal values and gift-giving behaviors: A study across cultures . Journal of Business Research , 22 ( 2 ) : 149 – 157 .
  • Belk , R. W. 1975 . Situational variables and consumer behaviour . Journal of Consumer Research , 2 ( 3 ) : 157 – 164 .
  • Belk , R. W. 1979 . Gift-giving behavior . Research in Marketing , 2 : 95 – 126 .
  • Belk , R. W. and Coon , G. S. 1993 . Gift-giving as agapic love: An alternative to the exchange paradigm based on dating experiences . Journal of Consumer Research , 20 : 393 – 417 .
  • Burnett , J. J. and Dunne , P. M. 1986 . An appraisal of the use of student subjects in marketing research . Journal of Business Research , 14 : 329 – 343 .
  • Camerer , C. 1988 . Gifts as economic signals and social symbols . The American Journal of Sociology , 94 : S180 – S214 .
  • Cherwitz , R. 2005 . A new social compact demands real change: Connecting the university to the community . Change , 37 ( 6 ) : 48 – 49 .
  • Cleveland , M. , Babin , B. J. , Laroche , M. , Ward , P. and Bergeron , J. 2003 . Information search patterns for gift purchases: A cross-national examination of gender differences . Journal of Consumer Behaviour , 3 ( 1 ) : 20 – 47 .
  • Cohen , J. 1988 . Statistical power analysis for the behavioral sciences , 2 , Hillsdale, NJ : Lawrence Erlbaum .
  • Dilmot , C. 1996 . “ The gift ” . In The idea of design , Edited by: Margolin , V. and Buchanan , R. Cambridge, MA : The MIT Press .
  • D'Souza , C. 2003 . An inference of gift-giving within Asian business culture . Asia Pacific Journal of Marketing and Logistics , 15 ( 1/2 ) : 27 – 38 .
  • Ekeh , P. 1974 . Social exchange theory: The two traditions , Cambridge, MA : Harvard University Press .
  • Etzioni , A. 2000 . A restructured social market . Journal of Socio-Economics , 29 : 215 – 223 .
  • Flynn , F. J. and Adams , G. S. 2009 . Money can't buy love: Asymmetric beliefs about gift price and feelings . Journal of Experimental Social Psychology , 45 : 404 – 409 .
  • Fuchs , S. and Sarstedt , M. 2010 . Is there a tacit acceptance of student samples in marketing and management research? . International Journal of Data Analysis Techniques and Strategies , 2 : 162 – 172 .
  • Gallagher , K. , Foster , K. D. and Parsons , J. 2001 . The medium is not the message: Comparing advertising effectiveness in print and on the web . Journal of Advertising Research , 41 ( 4 ) : 57 – 70 .
  • Garver , M. S. , Divine , R. L. and Spralls , S. A. 2009 . Segmentation analysis of the volunteering preferences of university students . Journal of Nonprofit and Public Sector Marketing , 21 : 1 – 23 .
  • Gordon , M. E. , Slade , L. A. and Schmitt , N. 1986 . The “science of the sophomore” revisited: From conjecture to empiricism . Academy of Management Review , 11 ( 1 ) : 191 – 207 .
  • Gouldner , A. 1960 . The norm of reciprocity . American Sociological Review , 25 : 161 – 178 .
  • Hines , T. 2002 . I want that! How we all became shoppers , New York : Harper Collins .
  • Hofstede , G. and Bond , M. H. 1984 . Hofstede's culture dimensions: An independent validation using Reteach's value survey . Journal of Cross-cultural Psychology , 15 ( 4 ) : 417 – 433 .
  • Hofstede , G. H. 1980 . Culture's consequences: International differences in work-related values , Beverly Hills, CA : Sage .
  • Homans , G. C. 1961 . Social behavior. Its elementary forms , New York : Harcourt, Brace & World .
  • Homer , P. M. and Kahle , L. R. 1988 . A structural equation test of the value-attitude-behavior hierarchy . Journal of Personality and Social Psychology , 54 ( 4 ) : 638 – 646 .
  • James , W. L. and Sonner , B. S. 2001 . Just say no to traditional student samples . Journal of Advertising Research , 41 ( 5 ) : 63 – 71 .
  • Khera , I. P. and Benson , J. D. 1970 . Are students really poor substitutes for businessmen in behavioral research? . Journal of Marketing Research , 7 : 529 – 532 .
  • Komter , A. and Vollebergh , W. 1997 . Gift-giving and the emotional significance of family and friends . Journal of Marriage and the Family , 59 ( 3 ) : 747 – 757 .
  • Komter , A. E. 1996 . The gift: An interdisciplinary perspective , Amsterdam : Amsterdam University Press .
  • Kotler , P. and Levy , S. J. 1969 . Broadening the concept of marketing . Journal of Marketing , 33 : 10 – 15 .
  • Leonardo , M. D. 1987 . The female world of cards and holidays: Women, families, and the work of kinship . Signs , 12 ( 3 ) : 440 – 453 .
  • Lotz , S. L. , Shim , S. and Gehrt , K. C. 2003 . A study of Japanese consumers' cognitive hierarchies in formal and informal gift-giving situations . Psychology & Marketing , 20 ( 1 ) : 59 – 85 .
  • Lynch , J. G. Jr. 1999 . Theory and external validity . Journal of the Academy of Marketing Science , 27 ( 3 ) : 367 – 376 .
  • Macklin, W.C., & Walker, M. (1988). The joy and irritation of gift-giving. In Proceedings of the Academy of Marketing Science. Montreal: Academy of Marketing Science.
  • Madsen , S. R. 2004 . Academic service learning in human resource management education . Journal of Education for Business , 19 ( 6 ) : 328 – 332 .
  • Mathur , A . 1996 . Older adults' motivations for gift giving to charitable organizations: An exchange theory perspective . Psychology & Marketing , 13 ( 1 ) : 107 – 123 .
  • Mauss , M. 1925 . The gift: Form and functions of exchange in archaic societies , London : Cohen and West .
  • McCollough , M. A. 2000 . The effect of perceived justice and attributions regarding service failure and recovery on post-recovery customer satisfaction and service quality attitudes . Journal of Hospitality & Tourism Research , 24 ( 4 ) : 423 – 447 .
  • McGrath , M. A. 1995 . Gender differences in gift exchanges: New directions from projections . Psychology & Marketing , 12 ( 5 ) : 371 – 393 .
  • Mercier Ythier , J. 2006 . “ The economic theory of gift-giving: Perfect substitutability of transfers and redistribution of wealth ” . In Handbook of the economics of giving, altruism, and reciprocity , Edited by: Kolm , S. and Mercier Ythier , J. 227 – 369 . Amsterdam : Elsevier .
  • Park , W. C. and Lessig , P. V. 1977 . Students and housewives: Difference in susceptibility to reference group influence . Journal of Consumer Research , 4 : 102 – 110 .
  • Peterson , R. A. 2001 . On the use of college students in social science research: Insights from a second-order meta-analysis . Journal of Consumer Research: An Interdisciplinary Quarterly , 28 ( 3 ) : 450 – 461 .
  • Ok , C. , Shanklin , C. W and Back , K. 2008 . Generalizing survey results from student samples: Implications from service recovery . Research Journal of Quality Assurance in Hospitality & Tourism , 8 ( 4 ) : 1 – 23 .
  • Ruffle , B. J. 1999 . Gift giving with emotions . Journal of Economic Behavior & Organization , 39 ( 4 ) : 399 – 420 .
  • Sargeant , A. and Woodliffe , L. 2007 . Gift giving: An interdisciplinary review . International Journal of Nonprofit and Voluntary Sector Marketing , 12 : 275 – 307 .
  • Scammon , D. , Shaw , R. and Bamossy , G. 1982 . Is a gift always a gift? An investigation of flower purchasing behavior across situations . Advances in Consumer Research , 9 : 408 – 411 .
  • Schwartz , S. H. and Bilsky , W. 1987 . Toward a universal psychological structure of human values . Journal of Personality and Social Psychology , 53 ( 3 ) : 550 – 562 .
  • Sears , D. O. 1986 . College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature . Journal of Personality and Social Psychology , 51 ( 3 ) : 515 – 530 .
  • Sherry , J. F. J. 1983 . Gift giving in anthropological perspective . Journal of Consumer Research , 10 : 157 – 168 .
  • Sheth , D. 1970 . Are there differences in dissonance reduction behavior between students and housewives? . Journal of Marketing Research , 7 : 243 – 245 .
  • Sinardet , D. and Mortelmans , D. 2009 . The feminine side to Santa Claus: Women's work of kinship in contemporary gift-giving relations . The Social Science Journal , 46 ( 1 ) : 124 – 142 .
  • Steidlmeier , P. 1999 . Gift giving, bribery and corruption: Ethical management of business relationships . Journal of Business Ethics , 20 ( 2 ) : 121 – 132 .
  • Vanhamme , J. and de Bont , C. J. P. M. 2008 . Surprise gift purchases: Customer insights from the small electrical appliances market . Journal of Retailing , 84 ( 3 ) : 354 – 369 .
  • Vinson , D. E. and Lundstrom , W. J. 1978 . The use of students as experimental subjects in marketing research . Journal of the Academy of Marketing Science , 6 : 114 – 125 .
  • Webley , P. , Lea , S. E. G. and Portalska , R. 1983 . The unacceptability of money as a gift . Journal of Economic Psychology , 4 ( 3 ) : 223 – 238 .
  • Webster , C. and Sundaram , D. S. 1998 . Service consumption criticality in failure recovery . Journal of Business Research , 41 : 153 – 159 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.