Evaluation of the Economic Effectiveness of Public Tourism Coupons in China in 2009 – A Corrected DEA Approach

References

• Banker , R. , Charnes , A. and Cooper , W. 1984 . Some models for estimating technical and scale inefficiencies in data envelopment analysis . Management Science , 30 : 1,078 – 1,092 .
   Web of Science ®Google Scholar
• Barros , C. P. and Santos , C. A. 2006 . The measurement of efficiency in Portuguese hotels with DEA . Journal of Hospitality and Tourism Research , 30 : 378 – 400 .
   Google Scholar
• Brumbaugh , A. M. and Rosa , J. A. 2009 . Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use: An ethnoracial–socioeconomic analysis . Journal of Retailing , 85 ( 3 ) : 347 – 362 .
   Web of Science ®Google Scholar
• Chang, S. H., Wu, J. H. & Zhu, L. (1997). Optimizing a curaddie casting process viagrey relational analysis. The Journal of Grey System, 9(3), 247–258.
   Google Scholar
• Charnes , A. , Cooper , W. W. and Rhodes , E. 1978 . Measuring the efficiency of decision making units . European Journal of Operational Research , 2 : 429 – 444 .
   Web of Science ®Google Scholar
• Chiang , W. E. 2006 . A hotel performance evaluation of Taipei international tourist hotels – Using data envelopment analysis . Asia Pacific Journal of Tourism Research , 11 : 29 – 42 .
   Google Scholar
• Chiou-Wei , S. Z and Inman , J. J. 2008 . Do shoppers like electronic coupons? – A panel data analysis . Journal of Retailing , 84 ( 3 ) : 297 – 307 .
   Web of Science ®Google Scholar
• Chiou-Wei , S. Z and Song , Z. 2004 . The determinants of direct mail coupon usage revisited: Evidence from count panel data models . Agribusiness , 20 : 189 – 200 .
   Google Scholar
• Deng , J. 2002 . Grey forecasting and grey decision making , Wuhan , , China : Press of Huazhong University of Science and Technology .
   Google Scholar
• Gao , S. 2010 . “ Course and effect of China's tourism-related consumption coupons campaign ” . In Green book of China's tourism , Edited by: Zhang , G. , Liu , D. and Song , R. 119 – 131 . Beijing : Social Sciences Academic Press .
   Google Scholar
• Hall , C. M. 1994 . Tourism and politics: Policy, power and place , London : Belhaven Press .
   Google Scholar
• Hsieh , C. T. , Shimizutani , S. and Hori , M. 2010 . Did Japan's shopping coupon program increase spending? . Journal of Public Economics , 94 : 523 – 529 .
   Web of Science ®Google Scholar
• Hua , J. , Chiou , Y. H. and Hwang , H. 2004 . Coupons and price discrimination in vertically-correlated markets . Managerial and Decision Economics , 25 : 29 – 40 .
   Google Scholar
• Hwang , S. N. and Chang , T. Y. 2003 . Using data envelopment analysis to measure hotel managerial efficiency change in Taiwan . Tourism Management , 24 : 357 – 369 .
   Web of Science ®Google Scholar
• Kumara , V. and Swaminathan , S. 2005 . The different faces of coupon elasticity . Journal of Retailing , 81 ( 1 ) : 1 – 13 .
   Web of Science ®Google Scholar
• Lew , A. A. 2000 . “ China: A growth engine for Asian tourism ” . In Tourism in South and Southeast Asia , Edited by: Hall , C. M. and Page , S. 268 – 285 . Oxford : Butterworth Heinemann .
   Google Scholar
• Lew , A. A. and McKercher , B. 2002 . Trip destinations, gateways and itineraries: The example of Hong Kong . Tourism Management , 23 : 609 – 621 .
   Web of Science ®Google Scholar
• Li , G. and Liu , H. 2005 . The tourism syllabus , Edited by: Li , G. and Liu , H. Beijing : Peking University Press .
   Google Scholar
• Li , X. and Zang , D. 2010 . Policy effects of distribution of tourism coupons in China . Social Scientist , 3 : 84 – 88 .
   Google Scholar
• Mill , R. C. and Morrison , A. M. 1998 . The tourism system: An introductory text , 3 , Dubuque , IA : Kendall/Hunt .
   Google Scholar
• Raghubir , P. 2004 . Coupons in context: Discounting prices or decreasing profits? . Journal of Retailing , 80 : 1 – 12 .
   Web of Science ®Google Scholar
• Robertson , T. S. , Zielinski , J. and Ward , S. 1984 . Consumer behavior , Glenview , IL : Scott Foresman and Company .
   Google Scholar
• Shao , Q. W. 2010 . “ Speech on the national tourism work meeting 2010 ” . In CNTA Web News Retrieved March 4, 2010, from http://www.cnta.gov.cn
   Google Scholar
• Shapiro , M. and Slemrod , J. 2003 . Consumer response to tax rebates . American Economic Review , 93 ( 1 ) : 381 – 396 .
   Web of Science ®Google Scholar
• Shaw , G. , Williams , A. M. and Greenwood , J. 1988 . The economic role of tourism: Policy implications of Cornish research . Planning Practice and Research , 5 : 5 – 11 .
   Google Scholar
• Shi , W. 2010 . Research on the multiplying and replacing effects of consumer coupons – Evidence from performance of tourism coupons in Hangzhou . Theoretical Observation , 63 ( 3 ) : 142 – 143 .
   Google Scholar
• Shor , M. and Oliver , R. 2006 . Price discrimination through online couponing: Impact on likelihood of purchase and profitability . Journal of Economic Psychology , 27 : 423 – 440 .
   Web of Science ®Google Scholar
• Stokes , R. L. 2003 . Inter-organizational relationships for event tourism strategy making in Australian states and territories PhD thesis, Griffith University, Australia
   Google Scholar
• Swaminathan , S. and Bawa , K. 2005 . Category-specific coupon proneness: The impact of individual characteristics and category-specific variables . Journal of Retailing , 81 ( 3 ) : 205 – 214 .
   Web of Science ®Google Scholar
• Thaler , R. H. 1999 . Mental accounting matters . Journal of Behavioral Decision Making , 12 : 183 – 206 .
   Web of Science ®Google Scholar
• The United Nations World Tourism Organization (UNWTO) . 2003 . Chinese outbound tourism , Madrid : Author .
   Google Scholar
• Vanhove , N. 2005 . The economics of tourism destinations , Burlington , MA : Elsevier Butterworth Heinemann .
   Google Scholar
• Wang , S. 2009 . Analysis of factors influencing consumption of tourism coupons . Business Times , 36 : 26 – 27 .
   Google Scholar
• Wang , Y. and Yang , J. 2010 . Research on and insights from perceptions of tourism coupons – Evidence from visitors to Hangzhou . Consumer Economics , 26 ( 5 ) : 56 – 59 .
   Google Scholar
• Wei , W. and Chen , R. 2010 . “ Analysis of effects of coupons and suggestions distribution of coupons by the government ” . In Consuming Research 21(Feb), 20–22
   Google Scholar
• Williams , A. M. and Shaw , G. 1988 . “ Tourism policies in a changing economic environment ” . In Tourism and economic development: Western European experiences , Edited by: Williams , A. M. and Shaw , G. 230 – 239 . London : Belhaven Press .
   Google Scholar
• Wu , W. and Pan , Z. 1999 . Grey relational analyzing the associated elements of gold . The Journal of Grey System , 11 ( 2 ) : 143 – 146 .
   Google Scholar
• Xu , Z. 2005 . An approach to group decision making based on incomplete linguistic preference relationships . International Journal of Information Technology & Decision Making , 4 ( 1 ) : 153 – 160 .
   Web of Science ®Google Scholar
• Xue , Q. , Bao , Y. and Bai , O. 2010 . A study on the factors influencing the efficiency of the national tourism stimulation program – A case study of Zhejiang tourism consumption voucher . Academic Exploration , 5 : 25 – 30 .
   Google Scholar
• Yan , Q. and Zhang , H. 2010 . “ The determinants of the 1999 and 2007 Chinese Golden Holiday System: A content analysis of official documentation ” . In Tourism Management 31(6), 881–890
   Google Scholar
• Yi , Z. 2004 . Consumer economics , Beijing : Press of People's University of China .
   Google Scholar
• Zhang , A. and Pei , Y. 2010 . The financial performance of “Nanjing Rural Tourism Coupons” . Journal of Nanjing Audit University , 7 ( 3 ) : 8 – 12 .
   Google Scholar
• Zhang , G. R. 2005 . Some thoughts on Chinese outbound tourism policies Retrieved March 14, 2006, from http://theory.people.com.cn/GB/40536/3355937.html
   Google Scholar
• Zhang , H. , Yan , Q. and Ye , H. 2008 . A comparative analysis of the mechanism of policy change in China's travel agency and hotel sectors . Journal of China Tourism Research , 4 ( 3/4 ) : 229 – 247 .
   Google Scholar
• Zhu , G. and Zhou , L. 2009 . Explanation from economics for consumer coupons and research on coupon distribution . Consumer Economics , 25 ( 4 ) : 24 – 27 .
   Google Scholar