Examining relationships between precautionary measures taken for COVID-19 at the destination, service quality, brand equity and behavioral intention: a comparison market segments

References

• Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. The Free Press.
   Google Scholar
• Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., AL-Faouri, R. N., & Qatu, L. T. (2016). Tourism service quality and destination loyalty – The mediating role of destination image from international tourists’ perspectives. Tourism Review, 71(1), 18–44. https://doi.org/10.1108/TR-11-2014-0057
   Web of Science ®Google Scholar
• Albayrak, T., & Caber, M. (2013). The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction. Current Issues in Tourism, 16(2), 149–166. https://doi.org/10.1080/13683500.2012.682978
   Web of Science ®Google Scholar
• Al-Marzouqi, A., & Ben Yahia, I. (2022). Impact of Covid-19 pandemic on food and beverage service performance and behavioral intents: importance of sanitary measures. Journal of Foodservice Business Research, 25(2), 209–232. https://doi.org/10.1080/15378020.2021.1936871
   Google Scholar
• Ban, J., Kim, H. J., Sheehan, B., & Prideaux, B. (2022). How service quality and perceived value affect behavioral intentions of ecolodge guests: The moderating effect of prior visit. Journal of Vacation Marketing, 28(2), 244–257. https://doi.org/10.1177/13567667211042641
   Web of Science ®Google Scholar
• Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219–231. https://doi.org/10.1016/j.tourman.2008.06.003
   Web of Science ®Google Scholar
• Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3
   Web of Science ®Google Scholar
• Chen, C. F., & Myagmarsuren, O. (2010). Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty. Tourism Economics, 16(4), 981–994. https://doi.org/10.5367/te.2010.0004
   Web of Science ®Google Scholar
• Cheng, T. M., & Lu, C. C. (2013). Destination image, novelty, hedonics, perceived value, and revisiting behavioral intention for island tourism. Asia Pacific Journal of Tourism Research, 18(7), 766–783. https://doi.org/10.1080/10941665.2012.697906
   Web of Science ®Google Scholar
• Chi, C. G. Q. (2012). An examination of destination loyalty. Journal of Hospitality & Tourism Research, 36(1), 3–24. https://doi.org/10.1177/1096348010382235
   Web of Science ®Google Scholar
• Chi, H. K., Huang, K. C., & Nguyen, H. M. (2020). Elements of destination brand equity and destination familiarity regarding travel intention. Journal of Retailing and Consumer Services, 52(1), 101728. https://doi.org/10.1016/j.jretconser.2018.12.012
   Google Scholar
• Chi, X., Cai, G., & Han, H. (2021). Festival travellers’ pro-social and protective behaviours against COVID-19 in the time of pandemic. Current Issues in Tourism, 24(22), 3256–3270. https://doi.org/10.1080/13683500.2021.1908968
   Web of Science ®Google Scholar
• Chi, X., Han, H., & Kim, S. (2022). Protecting yourself and others: festival tourists’ pro-social intentions for wearing a mask, maintaining social distancing, and practicing sanitary/hygiene actions. Journal of Sustainable Tourism, 30(8), 1915–1936. https://doi.org/10.1080/09669582.2021.1966017
   Web of Science ®Google Scholar
• Chua, B. L., Al-Ansi, A., Lee, M. J., & Han, H. (2021). Impact of health risk perception on avoidance of international travel in the wake of a pandemic. Current Issues in Tourism, 24(7), 985–1002. https://doi.org/10.1080/13683500.2020.1829570
   Web of Science ®Google Scholar
• Davras, Ö, & Durgun, S. (2022). Evaluation of precautionary measures taken for COVID-19 in the hospitality industry during pandemic. Journal of Quality Assurance in Hospitality & Tourism, 23(4), 960–982. https://doi.org/10.1080/1528008X.2021.1932013
   Web of Science ®Google Scholar
• Davras, Ö, & Özperçin, İ. (2021). The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: the mediating role of destination image. Journal of Policy Research in Tourism, Leisure and Events, 1–14. https://doi.org/10.1080/19407963.2021.1968881
   Web of Science ®Google Scholar
• Davras, Ö, & Uslu, A. (2019). Effect of destination satisfaction of the destination selection factors: A research on English tourists in Fethiye. Manas Journal of Social Studies, 8(1), 691–708. https://doi.org/10.33206/mjss.476563
   Google Scholar
• Dedeoğlu, B. B., Van Niekerk, M., Küçükergin, K. G., De Martino, M., & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33–56. https://doi.org/10.1177/1356766719858644
   Web of Science ®Google Scholar
• Dedeoğlu, B. B., Van Niekerk, M., Weinland, J., & Celuch, K. (2019). Re-conceptualizing customer-based destination brand equity. Journal of Destination Marketing & Management, 11(1), 211–230. https://doi.org/10.1016/j.jdmm.2018.04.003
   Google Scholar
• Durgun, S., & Davras, Ö. (2022). Determining the antecedents influences on travel intention and willingness to pay during the pandemic. International Journal of Hospitality & Tourism Administration, 1–29. https://doi.org/10.1080/15256480.2022.2073494
   Web of Science ®Google Scholar
• Eusébio, C., & Vieira, A. L. (2013). Destination attributes’ evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66–80. https://doi.org/10.1002/jtr.877
   Web of Science ®Google Scholar
• Febriyanti, F., Fauziah, R., Setiawan, E. B., & Widiyanto, P. (2021). The impact of airport policies towards revisit intentions through service quality and customer satisfaction (during pandemic covid-19 at soekarno-hatta airport). Advances in Transportation and Logistics Research, 4(2021), 270–280. https://doi.org/10.25292/atlr.v4i0.390
   Google Scholar
• Gartner, W. C., & Ruzzier, M. K. (2011). Tourism destination brand equity dimensions. Journal of Travel Research, 50(5), 471–481. https://doi.org/10.1177/0047287510379157
   Web of Science ®Google Scholar
• Hair, J., Tatham, R. L., Anderson, R. E., & Black, W. (1998). Multivariate data analysis. Prentice Hall.
   Google Scholar
• Henriksson, J., & Karlsson Eriksson, O. (2021). Managing brand equity during an ongoing pandemic: A qualitative study in the tourism-and hospitality industry during COVID-19 [Unpublished master’s thesis]. Luleå University of Technology.
   Google Scholar
• Hong, S. J., Choi, D., & Chae, J. (2020). Exploring different airport users’ service quality satisfaction between service providers and air travelers. Journal of Retailing and Consumer Services, 52(1), Article 101917. https://doi.org/10.1016/j.jretconser.2019.101917
   Google Scholar
• Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815–824. https://doi.org/10.1016/j.tourman.2011.09.004
   Web of Science ®Google Scholar
• Hsu, C. H., Oh, H., & Assaf, A. G. (2012). A customer-based brand equity model for upscale hotels. Journal of Travel Research, 51(1), 81–93. https://doi.org/10.1177/0047287510394195
   Web of Science ®Google Scholar
• Humagain, P., & Singleton, P. A. (2021). Examining relationships between COVID-19 destination practices, value, satisfaction and behavioral intentions for tourists’ outdoor recreation trips. Journal of Destination Marketing & Management, 22(4), 100665. https://doi.org/10.1016/j.jdmm.2021.100665
   Google Scholar
• Im, H. H., Kim, S. S., Elliot, S., & ve Han, H. (2012). Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective. Journal of Travel & Tourism Marketing, 29(4), 385–403. https://doi.org/10.1080/10548408.2012.674884
   Web of Science ®Google Scholar
• Jeon, C. Y., Song, W. G., & Yang, H. W. (2022). Process of forming tourists’ pro-social tourism behavior intentions that affect willingness to pay for safety tourism during the COVID-19 pandemic: a comparative analysis of South Korea and China. Asia Pacific Journal of Tourism Research, 27(4), 357–373. https://doi.org/10.1080/10941665.2022.2075774
   Web of Science ®Google Scholar
• Kaplanidou, K., & Vogt, C. (2007). The interrelationship between sport event and destination image and sport tourists’ behaviours. Journal of Sport & Tourism, 12(3-4), 183–206. https://doi.org/10.1080/14775080701736932
   Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
   Web of Science ®Google Scholar
• Kim, S. H., Holland, S., & Han, H. S. (2013). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando. International Journal of Tourism Research, 15(4), 313–328. https://doi.org/10.1002/jtr.1877
   Web of Science ®Google Scholar
• Kline, R. B. (1998). Principles and practice of structural equation modeling. Guilford Press.
   Google Scholar
• Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400–421. https://doi.org/10.1016/j.annals.2006.10.005
   Web of Science ®Google Scholar
• Kozak, M. (2003). Measuring tourist satisfaction with multiple destination attributes. Tourism Analysis, 7(3-4), 229–240. https://doi.org/10.3727/108354203108750076
   Google Scholar
• Kozak, M., & Tasci, A. D. (2005). Perceptions of foreign tourists by local service providers: the case of Fethiye, Turkey. International Journal of Tourism Research, 7(4-5), 261–277. https://doi.org/10.1002/jtr.534
   Google Scholar
• Latkin, C. A., Dayton, L., Yi, G., Konstantopoulos, A., & Boodram, B. (2021). Trust in a COVID-19 vaccine in the U.S.: A social-ecological perspective. Social Science & Medicine (1982), 270(2021), 113684. https://doi.org/10.1016/j.socscimed.2021.113684
   PubMedGoogle Scholar
• Lee, W. S., Park, S., Jung, J., Mun, S., & Jung, J. (2021). A study on tourists’ perceived risks from COVID-19 using Q-methodology. Asia Pacific Journal of Tourism Research, 26(10), 1057–1069. https://doi.org/10.1080/10941665.2021.1953087
   Web of Science ®Google Scholar
• Li, Z., Zhao, Q., Huo, T., Shao, Y., & Hu, Z. (2022). COVID-19: Management focus of reopened tourist destinations. Current Issues in Tourism, 25(1), 14–20. https://doi.org/10.1080/13683500.2020.1863926
   Web of Science ®Google Scholar
• Lin, C. H., & Kuo, B. Z. L. (2016). The behavioral consequences of tourist experience. Tourism Management Perspectives, 18(2), 84–91. https://doi.org/10.1016/j.tmp.2015.12.017
   Google Scholar
• Moutinho, L., Albayrak, T., & Caber, M. (2012). How Far does overall service quality of a destination affect customers' post-purchase behaviours? International Journal of Tourism Research, 14(4), 307–322. https://doi.org/10.1002/jtr.856
   Web of Science ®Google Scholar
• Nilashi, M., Abumalloh, R. A., Alghamdi, A., Minaei-Bidgoli, B., Alsulami, A. A., Thanoon, M., Asadi, S., & Samad, S. (2021). What is the impact of service quality on customers’ satisfaction during COVID-19 outbreak? New findings from online reviews analysis. Telematics and Informatics, 64(1), 101693. https://doi.org/10.1016/j.tele.2021.101693
   PubMedGoogle Scholar
• Padma, P., & Ahn, J. (2020). Guest satisfaction & dissatisfaction in luxury hotels: An application of big data. International Journal of Hospitality Management, 84(1), 102318. https://doi.org/10.1016/j.ijhm.2019.102318
   Google Scholar
• Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403
   Web of Science ®Google Scholar
• Pike, S., Bianchi, C., Kerr, G., & Patti, C. (2010). Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market. International Marketing Review, 27(4), 434–449. https://doi.org/10.1108/02651331011058590
   Web of Science ®Google Scholar
• Poon, A., & Adams, E. (2000). How the British will travel 2005. Tourism Intelligence International.
   Google Scholar
• Prentice, C., & Kadan, M. (2019). The role of airport service quality in airport and destination choice. Journal of Retailing and Consumer Services, 47(2), 40–48. https://doi.org/10.1016/j.jretconser.2018.10.006
   Google Scholar
• Qiu, R. T., Park, J., Li, S., & Song, H. (2020). Social costs of tourism during the COVID-19 pandemic. Annals of Tourism Research, 84(5), Article 102994. https://doi.org/10.1016/j.annals.2020.102994
   PubMedGoogle Scholar
• Rasoolimanesh, S. M., Iranmanesh, M., Seyfi, S., Ari Ragavan, N., & Jaafar, M. (2022). Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists. Journal of Vacation Marketing, 13567667221086326. https://doi.org/10.1177/13567667221086326
   Google Scholar
• Ritchie, J. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism perspective. Cabi Publishing.
   Google Scholar
• Sánchez-Cañizares, S. M., Cabeza-Ramírez, L. J., Muñoz-Fernández, G., & Fuentes-García, F. J. (2021). Impact of the perceived risk from Covid-19 on intention to travel. Current Issues in Tourism, 24(7), 970–984. https://doi.org/10.1080/13683500.2020.1829571
   Web of Science ®Google Scholar
• San Martín, H., Herrero, A., & García de los Salmones, M. D. M. (2019). An integrative model of destination brand equity and tourist satisfaction. Current Issues in Tourism, 22(16), 1992–2013. https://doi.org/10.1080/13683500.2018.1428286
   Web of Science ®Google Scholar
• Seabra, C., Abrantes, J. L., & Kastenholz, E. (2014). The influence of terrorism risk perception on purchase involvement and safety concern of international travellers. Journal of Marketing Management, 30(9–10), 874–903. https://doi.org/10.1080/0267257X.2014.934904
   Google Scholar
• Seçilmiş, C., Özdemir, C., & Kılıç, I. (2022). How travel influencers affect visit intention? The roles of cognitive response, trust, COVID-27899 fear and confidence in vaccine. Current Issues in Tourism, 25(17), 2789–2804. https://doi.org/10.1080/13683500.2021.1994528
   Web of Science ®Google Scholar
• Shin, H., Nicolau, J. L., Kang, J., Sharma, A., & Lee, H. (2022). Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors. Tourism Management, 88(1), Article 104428. https://doi.org/10.1016/j.tourman.2021.104428
   PubMedGoogle Scholar
• Sotomayor-Castillo, C., Radford, K., Li, C., Nahidi, S., & Shaban, R. Z. (2021). Air travel in a COVID-19 world: Commercial airline passengers’ health concerns and attitudes towards infection prevention and disease control measures. Infection, Disease & Health, 26(2), 110–117. https://doi.org/10.1016/j.idh.2020.11.002
   PubMed Web of Science ®Google Scholar
• Tosun, C., Dedeoğlu, B. B., & Fyall, A. (2015). Destination service quality, affective image and revisit intention: The moderating role of past experience. Journal of Destination Marketing & Management, 4(4), 222–234. https://doi.org/10.1016/j.jdmm.2015.08.002
   Web of Science ®Google Scholar
• Tran, P. K. T., Nguyen, V. K., & Tran, V. T. (2021). Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam. Journal of Product & Brand Management, 30(1), 180–194. https://doi.org/10.1108/JPBM-08-2019-2540
   Web of Science ®Google Scholar
• Ukpabi, D., Olaleye, S., & Karjaluoto, H. (2021). Factors influencing tourists’ intention to use COVID-19 contact tracing app. In Information and communication technologies in tourism (pp. 504–516). Springer. https://doi.org/10.1007/978-3-030-65785-7_48
   Google Scholar
• UNWTO. (2021). Tourist arrivals down 87% in January 2021 as UNWTO calls for stronger coordination to restart tourism. https://www.unwto.org/news/tourist-arrivals-down-87-in-january-2021-as-unwto-calls-for-stronger-coordination-to-restart-tourism
   Google Scholar
• Vada, S., Prentice, C., & Hsiao, A. (2019). The influence of tourism experience and well-being on place attachment. Journal of Retailing and Consumer Services, 47(2), 322–330. https://doi.org/10.1016/j.jretconser.2018.12.007
   Google Scholar
• Wakefield, K. L., & Blodgett, J. G. (1999). Customer response to intangible and tangible service factors. Psychology and Marketing, 16(1), 51–68. https://doi.org/10.1002/(SICI)1520-6793(199901)16:1<51::AID-MAR4>3.0.CO;2-0
   Web of Science ®Google Scholar
• Wei, C., Chen, H., & Lee, Y. M. (2022). COVID-19 preventive measures and restaurant customers’ intention to dine out: The role of brand trust and perceived risk. Service Business, 16(3), 581–600. https://doi.org/10.1007/s11628-021-00462-9
   Web of Science ®Google Scholar
• Whittaker, T. A. (2012). Using the modification index and standardized expected parameter change for model modification. The Journal of Experimental Education, 80(1), 26–44. https://doi.org/10.1080/00220973.2010.531299
   Web of Science ®Google Scholar
• Wong, P. P. W. (2018). Role of components of destination competitiveness in the relationship between customer-based brand equity and destination loyalty. Current Issues in Tourism, 21(5), 504–528. https://doi.org/10.1080/13683500.2015.1092949
   Web of Science ®Google Scholar
• WTTC. (2021). “Safe travels”: Global protocols & stamp for the new norm. https://wttc.org/COVID-19/Safe-Travels-Global-Protocols-Stamp
   Google Scholar
• Yang, Y., Liu, X., & Li, J. (2015). How customer experience affects the customer-based brand equity for tourism destinations. Journal of Travel & Tourism Marketing, 32(sup1), S97–S113. https://doi.org/10.1080/10548408.2014.997959
   Web of Science ®Google Scholar
• Zhang, S. N., Li, Y. Q., Liu, C. H., & Ruan, W. Q. (2021). Does live performance play a critical role in building destination brand equity – A mixed-method study of “Impression Dahongpao”. Journal of Retailing and Consumer Services, 59(2), Article 102392. https://doi.org/10.1016/j.jretconser.2020.102392
   Google Scholar