National reputation as an intangible asset: a case study of the King Sejong Institute in Korea

References

• Amirbek, A., & Ydyrys, K. (2014). Education as a soft power instrument of Foreign policy. Procedia-Social and Behavioral Sciences, 143, 501–503.
   Google Scholar
• Anholt, S. (2002). Nation branding: A continuing theme. Journal of Brand Management, 10(1), 59–60.
   Google Scholar
• Bátora, J. (2005). Public diplomacy in small and medium-sized states: Norway and Canada. The Hague: Netherlands Institute of International Relations. Retrieved from https://www.peacepalacelibrary.nl/ebooks/files/Clingendael_20050300_cli_paper_dip_issue97.pdf
   Google Scholar
• Beon, G. Y., & Jung, H. J. (2018). South Korea’s public diplomacy and King Sejong Institute-an empirical analysis on its establishment Abroad during 2007–2015. Korean Political Science Review, 52(2), 173–201.
   Google Scholar
• Choi, Y. (2008). The current state of Korean language education and future directions for the operation of Sejong-hakdang. Journal of Grammar Education, 6, 213–246.
   Google Scholar
• Christensen, T., & Gornitzak, A. (2018, April 30). Reputation management in public agencies: The relevance of time, sector, audience and tasks. Administration & Society. Advance online publication. doi:10.1177/0095399718771387.
   PubMed Web of Science ®Google Scholar
• Chung, S., Eom, Y. H., & Jung, H. J. (2016). Why untie aid? An empirical analysis of the determinants of South Korea’s Untied aid from 2010 to 2013. Journal of International Development, 28, 552–568.
   Web of Science ®Google Scholar
• Cull, N. J. (2008). Public diplomacy before gullion: The evolution of a phrase. In N. Snow & P. M. Taylor (Eds.), Routledge handbook of public diplomacy (pp. 19–23). New York, NY: Routledge. doi:10.4324/9780203891520
   Google Scholar
• Fisher, A. (2009). A story of engagement: The British council 1934–2009. British Council.
   Google Scholar
• Goh, Y. (2013). Cultural diplomacy in China and Taiwan: Confucius Institute and Taiwan Academy. Journal of DDPA, 65, 199–220.
   Google Scholar
• Hill, D. T. (2016). Language as soft power in bilateral relations: The case of Indonesian language in Australia. Asia Pacific Journal of Education, 36(3), 364–378.
   Web of Science ®Google Scholar
• Hong, K. (2014). Evaluation of national brand policy of the Lee Myung Bak government: From the point of view of symbolic utilization of cultural policy. Modern Society and Public Administration, 24(2), 83–102.
   Google Scholar
• Hook, S. W., & Zhang, G. (1998). Japan’s aid policy since the cold war: Rhetoric and reality. Asian Survey, 38(11), 1051–1066.
   Web of Science ®Google Scholar
• Jung, G. (2008). The role of state in the information society and public diplomacy. Comparative Democratic Studies, 4(2), 5–30.
   Google Scholar
• Jung, M. (2017). A Study on Korean Language Education Policy. Korean Education Research, 7, 135–161.
   Google Scholar
• Karp, A., & Lee, J. (2010). Contents or ideology? A case study of mathematical teaching in North Korea. Asia Pacific Journal of Education, 30(1), 1–13.
   Web of Science ®Google Scholar
• Kim, I., & Cui. (2014). China’s soft power policy and the role of confucius institute. Journal of the Korean Association of Northeast Asia Studies, 73, 25–44.
   Google Scholar
• Kim, J. (2007). An economic effects of the establishment and operation of Sejong-hakdang. Seoul: The National Academy of the Korean Language.
   Google Scholar
• Kim, S., & Cho, H. (2014). A study on the approaches of developing King Sejong Institute’s Korean language education. Bilingual Research, 56, 31–58.
   Google Scholar
• King Sejong Institute. (2018). 2017 King Sejong Institute Annual Report. Seoul: Author.
   Google Scholar
• Kurlantzick. (2007). China’s charm: Implications of Chinese soft power. Policy Brief, 47, 2–7.
   Google Scholar
• Kwon, J. (2013). A study on the nation brand by social marketing mix: Exploratory study. Journal of Communication Science, 13(4), 43–88.
   Google Scholar
• Lee, B. (2010). A study on changing images of Korea on the New York Times: Focusing on Korea’s soft power. Journal of Public Relations, 14(3), 150–184.
   Google Scholar
• Lee, B. (2014a). Cultural contact between East and West in the early 19th century and the Chinese repository: Focused on the contact process of Chinese-Western Language culture in a process of christianity propagation. Studies in Chinese Language, 66, 365–403.
   Google Scholar
• Lee, H. (2014b). A study of Chinese international students’ attitude formation process regarding Korea: From the perspective of public diplomacy. Asian Cultural Studies, 34, 229–263.
   Google Scholar
• Lew, S., & Choi, J. (2012). A study on China’s regional cooperation efforts with Southeast Asia: Greater Mekong Subregion economic cooperation program (GMS). Journal of International and Area Studies, 21(2), 137–173.
   Google Scholar
• Lien, D., & Oh, C. H. (2014). Determinants of the Confucius Institute establishment. The Quarterly Review of Economics and Finance, 54, 437–441.
   Google Scholar
• Lim, J. (2001). Transforming factors and corresponding strategies of North Korean Foreign policy in the post-cold War Era. The Korean Journal of International Studies, 41(4), 105–125.
   Google Scholar
• Melissen, J. (2005). The new public diplomacy soft power in international relations. New York, NY: Palgrave MacMillan. doi:10.1057/9780230554931
   Google Scholar
• Ministry of Culture, Sports and Tourism. (2017, June). No more use of national brand slogan “Creative Korea”. Retrieved from http://www.mcst.go.kr/web/s_notice/press/pressView.jsp?pSeq=16112
   Google Scholar
• Mok, K., Wong, Y., & Guo, Y. (2011). Transforming from economic power to soft power: Challenges for managing education for migrant workers’ children and human capital in Chinese cities. Asia Pacific Journal of Education, 31(3), 325–344.
   Web of Science ®Google Scholar
• Nye, J. (1990). Bound to lead: The changing nature of world power. Political Science Quarterly, 105(2), 180–181.
   Web of Science ®Google Scholar
• Nye, J. (2004). Soft power: Means to success in world politics. New York: Public Affairs.
   Google Scholar
• Park, C., & Yeon, J. (2014). A study on the revitalization of Korean language overseas -Focusing on the King Sejong Institute. The Journal of Humanities Studies, 95, 99–119.
   Google Scholar
• Presidential archives. Retrieved from http://17koreabrand.pa.go.kr/gokr/kr/index.do
   Google Scholar
• Rui, Y. (2010). Soft Power and higher education: An examination of China’s Confucius Institutes, globalization. Socienties and Education, 8, 235–245.
   Google Scholar
• Shin, G., Jung, H., & Kim, M. (2016). An exploratory study on economic effect of South Korea`s public diplomacy: Focusing on Sejong Institute, ODA, and local governments` international exchange. The Korean Journal of Area Studies, 34(4), 135–168.
   Google Scholar
• Shin, J. (2009). China’s soft power diplomacy and its implications for international politics. National Strategy, 15(1), 33–63.
   Google Scholar
• Sohn, S. (2013). Reception of Korean culture and the national image - Significance of cultural reception among the students of Korean language classes at the centre culturel coréen in Paris. The Journal of Cultural Policy, 27(1), 100–120.
   Google Scholar
• Stein, H. (1998). Japanese aid to Africa: Patterns, motivation and the role of structural adjustment. The Journal of Development Studies, 35(2), 27–53.
   Web of Science ®Google Scholar
• Taylor, P. M. (1978). Cultural diplomacy and the British Council: 1934—1939. Review of International Studies, 4(3), 244–265.
   Google Scholar
• Tuch, H. N. (1990). Communicating with the world: U.S. public diplomacy overseas. New York, NY: St.Martin’s Press.
   Google Scholar
• Tuman, J. P., & Strand, J. R. (2006). The role of mercantilism, humanitarianism, and gaiatsu in Japan’s ODA programme in Asia. International Relations of the Asia-Pacific, 6(1), 61–80.
   Google Scholar
• Wæraas, A. (2015). Putting on the velvet glove: The paradox of soft core values in hard organizations. Administration & Society, 50(1), 53–77.
   Google Scholar
• Ying, W. (2016). Review of the Confucius Institutes’ strategy for the dissemination of Chinese culture. Chinese Education and Society, 49(6), 391–401.
   Google Scholar
• Yoon, H. (2014). A study on securing the strategic custody for the activation and competition of the urban brand of Seo San City. The Treatise on the Plastic Media, 17(4), 155–166.
   Google Scholar