44
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

그련광고의 유형과 광고주 그린신뢰성이 광고반응에 미치는 영향

&
Pages 43-60 | Published online: 03 Jan 2012

참고문헌

  • 강종권 and 리대룡, . 환경관여도에 따른 북색광고의 소구유형 효과”, 광고문화론집, 제 1권 2호(1 996, 10월) . 31 – 63 .
  • 이두희, . 1991 . 녹색마케팅”, 경영신문, . 5
  • 조관수 , 김영국, and 제품에 . 1995 . 대한 관여도가 그런광고의 효과에 미치는 영향, 광고학 연구, 제 . 6 ( 1 ) : 199 – 224 .
  • 최병용, . 그린광고전략과 그 한계점, 광고연구, 1995 여름호, . 63 – 93 .
  • 한국방송광고공사, . 1993 . 방송광고에 대한 소비자 의견 조사, . : 78 – 123 .
  • 홍성태 and 강동균, . 1997 . 유사성, 지각된 품질 및 기업의 신뢰도가 상표확장제품 평가에 미치는 명향,” 마케팅연구, . 12 ( 1 ) : 1 – 25 .
  • Batra , R. and Ray , M. L. 1983 . “Operating involvement as depth and quality of cognitive response” . Advances in Consumer Research , Vol. 10 : 309 – 313 .
  • Beltramini , Richard F. 1988 . “Perceived Believability of Warning Label Information Presented in Cigarette Advertising,” . Journal of Advertising , Vol. 17 ( 1 ) : 26 – 32 .
  • Carlson , Les , Stephen Grove , J. and Kangun , Norman . 1993 . “A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach” . Journal of Advertising , Vol. 22 September : 27 – 40 .
  • Coddington , Walter . 1993 . Environmental Marketing: Positive Strategies for Reaching the Green Consumer, , 1st ed. , New York , NY : McGraw-Hill, Inc. .
  • Davis , Joel . 1993 . “Strategies for Environmental Marketing,” . Journal of Consumer Marketing , Vol. 10 ( 2 ) : 19 – 36 .
  • Davis , Joel J. 1994 . “Good Ethics is Good for Business: Ethical Attributions and Response to Environmental Advertising” . Journal of Business Ethics , Vol. 13 : 873 – 885 .
  • Gardner , Meryl P. 1985 . “Does Attitude toward the ad affect brand attitude under a brand evaluation set?,” . Journal of Marketing Research , Vol. 22 May : 192 – 198 .
  • Goldberg , Marvin E. and Hartwick , Jon . 1990 . “The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness,” . Journal of Consumer Research , Vol. 17 September : 172 – 179 .
  • Holbrook , Fred N. 1978 . “Beyond Attitude Structure: Toward the Informational Determinants of Attitude,” . Journal of Marketing Research , Vol. 15 Nov. : 545 – 556 .
  • Kim , Hye-Shin . 1995 . “Consumer Response Toward Apparel Products in Advertisements Containing Environmental Claims,” , Doctorial Dissertation Iowa State University .
  • Laczniak , R. N. , Muehling , D. D. and Grossbart , S. 1989 . “Manipulating message involvement in advertising research . Journal of Advertising , Vol. 18 ( 2 ) : 28 – 38 .
  • Lutz , Richard J. “Affective and Cognitive Antecedents of Attitude Towardthe Ad: A Conceptual Framework,” . In Psycological Process and Advertising Effects , 45 – 63 . Hillsdale , Nj : Lawrence Earlbaum Associates, Inc. .
  • MacKenzie , Scott B. 1986 . “The Role of Attention in Mediating the Effect of Advertising on Attribute Importance,” . Journal of Consumer Research , Vol. 13 September : 174 – 194 .
  • MacKenzie , Scott B. and Richard Lutz , J. 1989 . “An Empirical Examination of the Structural antecedents of Attitude Toward the Ad in an Advertising Pretest Context,” . Journal of Marketing , Vol. 53 April : 48 – 65 .
  • Muehling , D. D. and McCann , M. 1993 . “Attitude toward the ad: A review,” . Journal of Current Issues and Research in Advertising , Vol. 15 : 25 – 58 .
  • Nunnally , J. C. 1992 . Psychometric Theory, , 3th de. , New York : McGraw-Hill .
  • Obermiller , Carl . 1995 . “The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals” . Journal of Advertising , Vol. 24 ( 2 ) : 55 – 70 . Summer
  • Peattie , Ken . 1992 . Green Marketing , London : The M & E Handbook Series .
  • Schuhwerk , Melody E. and Lefkoff-Hagius , Rosanne . 1995 . “Green or Non-green? Does Type of Appeal Matter When Advertising a Green Product?” . Journal of Advertising , Vol. 24 ( 2 ) Summer : 45 – 54 .
  • Sternthal , B. , Dholakia , R. and Leavitt , C. 1978 . “The Persuasive Effect of Source Credibility: Test of Cognitive Response,” . Journal of Advertising Research , Vol. 4 : 252 – 260 .
  • Stisser , Peter . 1994 . “A Deeper Shade of Green,” . American Demographics , Vol. 16 ( 3 ) : 24 – 29 .
  • Thorson , E. , Page , Thomas and Moore , Jeri . 1995 . “Consumer Response to Four Categories of “Green” Television Commercials,” . Advances in Consumer Research , Vol. 22 : 243 – 250 .
  • Winters , Lewis C. 1988 . “Does it Pay to Advertise to Hostile Audiences With Corporate Advertising?,” . Journal of Advertising Research , June/July : 11 – 18 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.