References

• Bhattacherjee , A. 2002 . Individual trust in online firms: Scale development and initial trust . Journal of Management Information System , 19 ( 1 ) : 213 – 243 .
   Web of Science ®Google Scholar
• Chen , Y. H. and Barnes , S. 2007 . Initial trust and online buyer behavior . International Management & Data , 107 ( 1 ) : 21 – 46 .
   Google Scholar
• Danziger , P. 2004 . Gifting is a year-round retailing opportunity . Retail Traffic , 33 ( 3 ) : 52 – 54 .
   Google Scholar
• Doney , P. M. and Cannon , J. P. 1997 . An examination of the nature of trust in buyer-seller relationships . Journal of Marketing , 61 ( 2 ) : 35 – 51 .
   Web of Science ®Google Scholar
• Fishbein , M. and Ajzen , I. 1975 . Belief Attitude, Intention, and Behavior: An Introduction to Theory and Research. , Reading , MA : Addison-Wesley .
   Google Scholar
• Freedman , L. 2005 . Gift Services: Year-round Retention Tools , The E-tailing Group, Inc. . Retrieved May 20, 2006 from http://www.e-taihng.com
   Google Scholar
• Gefen , D. 2000 . E-commerce: The role of familiarity and trust . The International Journal of Management Science , 28 : 725 – 737 .
   Web of Science ®Google Scholar
• Grabner-Krauter , S. and Kaluscha , E. A. 2003 . Empirical research in on-line trust: A review and critical assessment . International Journal of Human-Computer Studies , 58 : 783 – 812 .
   Web of Science ®Google Scholar
• Ha , H. Y. 2005 . Determinants influencing consumer perceptions of web site trust and outcomes . Journal of Global Academy of Marketing Science , 15 ( 2 ) : 1 – 25 .
   Google Scholar
• Han , S. L. and Sung , H. S. 2007 . Study on the antecedents and outcomes of e-trust . Journal of Global Academy of Marketing Science , 17 ( 1 ) : 101 – 122 .
   Google Scholar
• Hampton-Sosa , W. and Koufaris , M. 2005 . The effect of web site perceptions on initial trust in the owner company . International Journal of Electronic Commerce , 10 ( 1 ) : 55 – 81 .
   Web of Science ®Google Scholar
• Jarvenpaa , S. , Tractinsky , N. and Vitale , M. 2000 . Consumer trust in an Internet store . Information Technology and Management , 1 ( 1–2 ) : 45 – 71 .
   Google Scholar
• Jevons , C. and Gabbott , M. 2000 . Trust, brand equity and brand reality in Internet business relationships: An interdisciplinary approach . Journal of Marketing Management , 16 ( 6 ) : 619 – 634 .
   Google Scholar
• Kim , Y. M. , Kim , S. Y. , Lee , J. H. and Shim , G. Y. 2007 . The relationship with electronic trust, web site commitment and service transaction intention in public shopping B2B 2-marketplace . Journal of Global Academy of Marketing Science , 17 ( 4 ) : 113 – 139 .
   Google Scholar
• Koufaris , M. and Hampton-Sosa , W. 2004 . The development of initial trust in an online company by new customers . Information & Management , 41 ( 3 ) : 377 – 397 .
   Web of Science ®Google Scholar
• Lee , H. H. and Kim , J. 2009 . Gift shopping behavior in a multichannel retail environment: The roles of personal purchase experiences . International Journal of Retail and Distribution Management , 37 ( 5 ) : 420 – 439 .
   Google Scholar
• Lee , S. H. and Park , M. R. 2008 . The relationship between trust, trustworthiness, and repeat purchase intentions: A multidimensional approach . Journal of Global Academy of Marketing Science , 18 ( 1 ) : 2 – 31 .
   Google Scholar
• McKnight , D. H. and Chervany , N. L. 2002 . What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology . International Journal of Electronic Commerce , 6 ( 2 ) : 35 – 59 .
   Web of Science ®Google Scholar
• McKnight , D. H. , Choudhury , V. and Kacmar , C. J. 2002 . Developing and validating trust measures for e-commerce: An integrative typology . Information Systems Research , 13 ( 3 ) : 334 – 359 .
   Web of Science ®Google Scholar
• McKnight , D. H. , Kacmar , C. J. and Choudhury , V. 2004 . Shifting factors and the ineffectiveness of third party assurance seals: A two-stage model of initial trust in a web business . Electronic Markets , 14 ( 3 ) : 252 – 266 .
   Google Scholar
• Mayer , R. C. , Davis , J. H. and Schoorman , F. D. 1995 . An integrative model of organizational trust . Academy of Management Review , 20 ( 3 ) : 709 – 734 .
   Web of Science ®Google Scholar
• Meiners , J. October 2 2007 . Online sales up this holiday season. Retrieved April 1, 2008 from marketingpilgrim October 2 , http://www.com/2007/10/online-sales-up-this-holiday-season.html
   Google Scholar
• Murphy , G. B. and Blessinger , A. A. 2003 . Perceptions of no-name recognition business to consumer e-commerce trustworthiness: The effectiveness of potential influence tactics . Journal of High Technology Management Research , 14 ( 1 ) : 71 – 92 .
   Google Scholar
• Newholm , T. , McGoldrick , P. , Keelimg , K. , Macaulay , L. and Doherty , J. 2004 . Multi-story trust and online retailer strategies . International Review of Retail, Distribution and Consumer Research , 14 ( 4 ) : 437 – 456 .
   Google Scholar
• Oh , S. H. , Shin , B. D. and Shim , G. Y. 2002 . The effects of virtual store image on satisfaction, trust, and loyalty in electronic commerce . Journal of Global Academy of Marketing Science , 10 : 165 – 185 .
   Google Scholar
• Pavlou , P. A. 2003 . Consumer acceptance of electronic commerce-integrating trust and risk with the technology acceptance model . International Journal of Electronic Commerce , 7 ( 3 ) : 69 – 103 .
   Web of Science ®Google Scholar
• Rattanawicha , P. and Esichaikul , V. 2005 . What makes websites trustworthy?: A two-phase empirical study . International Journal of Electronic Business , 3 ( 2 ) : 110 – 136 .
   Google Scholar
• Ridings , C. M. , Gefen , D. and Arinze , B. 2002 . Some antecedents and effects of trust in virtual communities . Journal of Strategic Information System , 11 : 271 – 295 .
   Web of Science ®Google Scholar
• Schurr , P. H. and Ozanne , J. L. 1985 . Influences on exchange processes: Buyers’ preconception of a seller's trust-worthiness and bargaining toughness . Journal of Consumer Research , 11 ( 1 ) : 939 – 953 .
   Google Scholar
• TNS . 2005 . TNS/TRUSTe holiday shopping survey shows identity theft, spam, and spyware to be top concerns with shopping online: A majority of shoppers say online threats will limit e-commerce this year . TRUSTe. , Retrieved April 25, 2006 from http://www.traste.org/about/press_release/11_30_05.php
   Google Scholar
• US Census . 2007 . Average Annual Expenditures of All Consumer Units by Type of Expenditure Retrieved April 1, 2008 from http://www.census.gov/compendia/statab/tables/07s0665.xls
   Google Scholar
• Wakefield , R. L. , Stocks , M. H. and Wilder , W. M. 2004 . The role of web site characteristics in initial trust formation . Journal of Computer Information Systems , 44 ( 3 ) : 94 – 103 .
   Google Scholar
• Wingreen , S. C. and Baglione , S. L. 2005 . Untangling the antecedents and covariates of e-commerce trust: Institutional trust vs. knowledge-based trust . Electronic Markets , 15 ( 3 ) : 246 – 260 .
   Google Scholar