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The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market

经验价值对消费者对电子内容的认知价值的中介影响:中国杀毒软件市场

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Pages 219-230 | Received 21 Dec 2009, Accepted 20 May 2010, Published online: 03 Apr 2012

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