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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 19, 2008 - Issue 1
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Research Notes and Reports

Internal Marketing and Hotel Performance

ISIL TURKOZ Kirklareli Governor's Office, Kirklareli, Turkey E-mail: [email protected]
&
AYSE AKYOL Trakya University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Edirne, Turkey E-mail: [email protected]
Pages 149-154 | Received 01 Feb 2008, Accepted 26 Feb 2008, Published online: 26 Jul 2011

REFERENCES

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  • Harrell , G. and Fors , M. 1995 . Marketing Services to Satisfy Internal Customers . Logistics Information Management , 8 ( 4 ) : 22 – 27 .
  • Morgan , R. 2004 . Business Agility and Internal Marketing . European Business Review , 16 ( 5 ) : 464 – 472 .
  • Papasolomou , D. and Kitchen , P. 2004 . Internal Marketing in UK Banks: Conceptual Legitimacy or Window Dressing? . International Journal of Bank Marketing , 22 ( 6 ) : 421 – 45 .
  • Rafiq , M. and Ahmed , P. K. 2000 . Advances in the Internal Marketing Concept: Definition, Synthesis and Extension . Journal of Services Marketing , 14 : 450 – 454 .
  • Varey , R. J. 1995 . Internal Marketing: A Review and Some İnterdisciplary Research Challenges . International Journal of Service Industry Management , 6 ( 1 ) : 40 – 55 .

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