921
Views
7
CrossRef citations to date
0
Altmetric
Articles

From ski market to ski traveller: a multidimensional segmentation approach

, &
Pages 40-51 | Received 26 Jun 2012, Accepted 18 Nov 2012, Published online: 14 Mar 2013

References

  • Barry, C. (2011). Portrait du tourisme hivernal au Québec. Retrieved on January 18, 2012 from http://veilletourisme.ca/2011/02/01/portrait-du-tourisme-hivernal-au-quebec/
  • Blackshaw , P. 2008 . Shout control . Marketing Management , 17 ( 1 ) : 52 – 54 .
  • Canadian Ski Council . 1988 . Building Canada's future skier market: A handbook for promoting downhill and cross country skiing to the beginner and non-skier markets , Collingwood, Canada : Canadian Ski Council .
  • Canadian Ski Council . 1991 . Ski it to believe it. Skier Development Program 1991/92 , Collingwood, Canada : Canadian Ski Council .
  • Canadian Ski Council . 1996 . Assessing the success of the past five years , Collingwood, Canada : Canadian Ski Council .
  • Canadian Ski Council (n.d.). The New demographics of Canada: “We are changing”. Press release
  • Chamberlin , E. 1933 . The theory of monopolistic competition , Cambridge, UK: Cambridge University Press
  • Chen , J. 2003 . Developing a travel segmentation methodology: A criterion-based approach . Journal of Hospitality & Tourism Research , 27 ( 3 ) : 310 – 327 .
  • CROP . 2006 . Étude du marché des sports de glisse au Québec , Montreal, Canada : Tourisme Québec and Manège .
  • Frochot , I. and Morrison , A. 2000 . Benefit segmentation: A review of its applications to travel and tourism research . Journal of Travel & Tourism Marketing , 9 ( 4 ) : 21 – 45 .
  • Gammack , J. and Hodkinson , C. 2003 . Virtual reality, involvement and the consumer interface . Journal of End User Computing , 15 ( 4 ) : 78 – 96 .
  • Gilbert , D. and Hudson , S. 2000 . Tourism demand constraints: A skiing participation . Annals of Tourism Research , 27 ( 4 ) : 906 – 925 .
  • Holden , A. 1999 . Understanding skiers' motivation using Pearce's ‘travel career’ construct . Annals of Tourism Research , 26 ( 2 ) : 435 – 457 .
  • Hsieh , S. , O'Leary , J. and Morrison , A. 1992 . Segmenting the international travel market by activity . Tourism Management , 13 ( 2 ) : 209 – 223 .
  • Hunt , S.D. and Arnett , D.B. 2004 . Market segmentation strategy, competitive advantage, and firm performance: Grounding market segmentation strategy in resource-advantage theory . Australasian Marketing Journal , 12 ( 1 ) : 7 – 25 .
  • Kaae, B., & Lee, R. (1996). The use of lifestyle in outdoor recreation research. Presented at Free Time and Quality of Life for the 21st Century, World Congress of the World Leisure and Recreation Association, Cardiff. 15–19 July
  • Klenosky , D. , Gengler , C. and Mulvey , M. 1993 . Understanding the factors influencing ski destination choice: A means end analytic approach . Journal of Leisure Research , 25 ( 4 ) : 362 – 397 .
  • Konu , H. , Laukkanen , T. and Komppula , R. 2011 . Using ski destination choice criteria to segment Finnish ski resort customers . Tourism Management , 32 : 1096 – 1105 .
  • Lang Research Inc. 2008 . Canadian travel activities and motivations survey – Downhill skiing and snowboarding , Vancouver, BC : Canadian Tourism Commission .
  • Lewis , R.C. and Chambers , R.E. 2000 . Marketing leadership in hospitality: Foundations and practices , 3rd ed. , New York : John Wiley .
  • Malhotra , N.K. and Birks , F.D. 2003 . Marketing research: An applied approach , Harlow : Prentice-Hall .
  • Park , D.B. and Yoon , Y.S. 2009 . Segmentation by motivation in rural tourism: A Korean case study . Tourism Management , 30 ( 1 ) : 99 – 108 .
  • Research Resolutions & Consulting . 2003 . Canadian winter outdoor activity participants – A special analysis of the travel activities and motivation survey (TAMS) , Vancouver, BC : Canadian Tourism Commission .
  • Richards , G. 1996 . Skilled consumption and UK ski holidays . Tourism Management , 17 ( 1 ) : 25 – 34 .
  • Riddington , G.L. 1999 . Forecasting ski demand: Comparing learning curve and varying parameter coefficient approaches . Journal of Forecasting , 18 : 205 – 214 .
  • Schreiber, R. (1976). Sports interest: A travel definition. Paper presented at The Travel Research Association 7th Annual Conference Proceedings, TTRA, Boca Raton, FL. June (pp. 85–87)
  • Tonge , V. 2007 . An investigation into the role of ski tourists' level of awareness of responsible tourism issues in determining destination choice , Leeds, UK : International Centre for Responsible Tourism .
  • Tsiotsou , R. 2005 . Using visit frequency to segment ski resorts customers . Journal of Vacation Marketing , 12 ( 1 ) : 15 – 26 .
  • Vanat, L. (2010). International report on mountain tourism. Retrieved from http://vanat.ch/RM-world-report-200-VLV.pdf
  • Williams , P. and Fidgeon , P.R. 2000 . Addressing participation constraint: A case study of potential skiers . Tourism Management , 21 : 379 – 393 .
  • Won , D. , Bang , H. and Shonk , D.J. 2008 . Relative importance of factors in choosing a regional ski destination: Influence of consumption situation and recreation specialization . Journal of Sport & Tourism , 13 ( 4 ) : 249 – 271 .
  • Wong , C. , Wilkinson , I.F. and Young , L. 2010 . Towards an empirically based taxonomy of buyer–seller relations in business markets . Academy of Marketing Science Journal , 38 : 720 – 737 .
  • Wyner , G. A. 2002 . Segmentation architecture . Marketing Management , 11 ( 2 ) : 6 – 7 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.