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Introduction

Digital marketing technologies and new markets: from embryonic markets to digital marketing

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References

  • Hays, S., Page, S., & Buhalis, D. (2012). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16, 211–239.
  • Pearce, P. (2005). Tourist behaviour: Themes and conceptual schemes. Clevedon, UK: Channel View Publications.

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