References
- Bijmolt , T. H. A. , Van Heerde , H. J. and Pieters , R. G. M. 2005 . New empirical generalizations on the determinants of price elasticity . Journal of Marketing Research , 42 : 141 – 56 .
- Budzinski , O. and Ruhmer , I. 2009 . Merger simulation in competition policy: a survey . Journal of Competition Law & Economics , 6 : 277 – 319 .
- Campbell , J. Y. , Lo , A. W. and MacKinlay , A. C. 1997 . The Econometrics of Financial Markets , Princeton , NJ : Princeton University Press .
- Hausman , J. , Leonard , G. and Zona , J. D. 1994 . Competitive analysis with differentiated products . Annales D'economie Et Statistique , 34 : 159 – 80 .
- Hoch , S. J. , Kim , B. D. Montgomery , A. L. 1995 . Determinants of store-level price elasticity . Journal of Marketing Research , 32 : 17 – 29 .
- Lancaster , T. 2004 . An Introduction to Modern Bayesian Econometrics , Oxford : Blackwell Publishing .
- Lunn , D. J. , Thomas , A. Best , N. 2000 . Win- BUGS-Bayesian modeling framework: concepts, structure, and extensibility . Statistics and Computing , 10 : 325 – 37 .
- Narasimhan , C. , Neslin , S. A. and Sen , S. K. 1996 . Promotional elasticities and category characteristics . Journal of Marketing , 60 : 17 – 30 .
- Nevo , A. 2000 . Mergers with differentiated products: the case of the ready-to-eat cereal industry . RAND Journal of Economics , 31 : 395 – 421 .