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Applied Economics Letters Volume 25, 2018 - Issue 8
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Article

Compromise effect and consideration set size in consumer decision-making

Jaewon YooSchool of Business and Technology Management, College of Business, KAIST, Daejeon, Republic of KoreaORCID Iconhttp://orcid.org/0000-0003-1582-0020View further author information
ORCID Icon,
Hyunsik ParkSamsung SDS, Samsung SDS Tower, Seoul, Republic of KoreaView further author information
&
Wonjoon KimSchool of Business and Technology Management, College of Business, KAIST, Daejeon, Republic of Korea;Graduate School of Innovation and Technology Management, College of Business, KAIST, Daejeon, Republic of KoreaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-2568-2066View further author information
ORCID Icon
Pages 513-517 | Published online: 19 Jun 2017

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