289
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

‘If I can set my own price for tonight’s show I will pay more after watching it!’ – evidence from Pay What You Want experiment

&

References

  • Andreoni, J., and B. D. Bernheim. 2009. “Social Image and the 50–50 Norm: A Theoretical and Experimental Analysis of Audience Effects.” Econometrica 77 (5): 1607–1636. doi:10.3982/ECTA7384.
  • Egbert, H., M. Greiff, and K. Xhangolli. 2014. “PWYW Pricing Ex Post Consumption: A Sales Strategy for Experience Goods.” MPRA Paper No. 53376. Germany: University Library of Munich.
  • Gneezy, A., U. Gneezy, L. D. Nelson, and A. Brown. 2010. “Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving.” Science 329 (5989): 325–327. doi:10.1126/science.1186744.
  • Gneezy, A., U. Gneezy, G. Riener, and L. D. Nelson. 2012. “Pay-What-You-Want, Identity, and Self-Signaling in Markets.” Proceedings of the National Academy of Sciences 109 (19): 7236–7240. doi:10.1073/pnas.1120893109.
  • Greiff, M., and H. Egbert. 2016. “A Survey of the Empirical Evidence on PWYW Pricing.” MPRA Paper No. 68693. Germany: University Library of Munich.
  • Hoffman, E., K. McCabe, K. Shachat, and V. Smith. 1994. “Preferences, Property Rights, and Anonymity in Bargaining Games.” Games and Economic Behavior 7 (3): 346–380. doi:10.1006/game.1994.1056.
  • Hoffman, E., K. McCabe, and V. L. Smith. 1996. “Social Distance and Other-Regarding Behavior in Dictator Games.” The American Economic Review 86 (3): 653–660.
  • Kim, J. Y., K. Kaufmann, and M. Stegemann. 2014. “The Impact of Buyer–Seller Relationships and Reference Prices on the Effectiveness of the Pay What You Want Pricing Mechanism.” Marketing Letters 25 (4): 409–423. doi:10.1007/s11002-013-9261-2.
  • Kim, J.-Y., M. Natter, and M. Spann. 2009. “Pay What You Want: A New Participative Pricing Mechanism.” Journal of Marketing 73 (1): 44–58. doi:10.1509/jmkg.73.1.44.
  • León, F. J., J. A. Noguera, and J. Tena-Sánchez. 2012. “How Much Would You like to Pay? Trust, Reciprocity and Prosocial Motivations in El Trato.” Social Science Information 51 (3): 389–417. doi:10.1177/0539018412441756.
  • New Economics Foundation (NEF). 2012. Capturing the Audience Experience: A Handbook for the Theatre. London: New Economics Foundation.
  • Regner, T., and G. Riener. 2012. “Voluntary Payments, Privacy and Social Pressure on the Internet: A Natural Field Experiment.” DICE Discussion Paper No. 82.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.