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Applied Economics Letters Volume 30, 2023 - Issue 3
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Research Article

How do global audiences of TV shows take shape?: Evidence from Netflix

Moonkyoung Janga Linton School of Global Business, Hannam University, Daejeon, Republic of KoreaView further author information
,
Dokyung Kimb School of Media and Communication, Korea University, Seoul, Republic of KoreaView further author information
&
Hyunmi Baekb School of Media and Communication, Korea University, Seoul, Republic of KoreaCorrespondence[email protected]
View further author information
Pages 285-291 | Published online: 26 Sep 2021

References

  • Fu, W. W. 2012. “National Audience Tastes in Hollywood Film Genres: Cultural Distance and Linguistic Affinity.” Communication Research 40 (6): 789–817. doi:10.1177/0093650212442085.
  • Fu, W. W., and A. Govindaraju. 2010. “Explaining Global Box-office Tastes in Hollywood Films: Homogenization of National Audiences’ Movie Selections.” Communication Research 37 (2): 215–238. doi:10.1177/0093650209356396.
  • Hofstede, G. 1980. Culture’s Consequences: International Differences in Work-Related Values. Beverly Hills: Sage.
  • Hoskins, C., and R. Mirus. 1988. “Reasons for the US Dominance of the International Trade in Television Programs.” Media, Culture & Society 10 (4): 499–515. doi:10.1177/016344388010004006.
  • Jeongho, Oh. 2001. “International Trade in Film and the Self-Sufficiency Ratio.” The Journal of Media Economics 14 (1): 31–44. doi:10.1207/S15327736ME1401_03.
  • Kogut, B., and H. Singh. 1988. “The Effect of National Culture on the Choice of Entry Mode.” Journal of International Business Studies 19 (3): 411–432. doi:10.1057/palgrave.jibs.8490394.
  • Straubhaar, J. D. 1991. “Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity.” Critical Studies in Media Communication 8 (1): 39–59.
  • Taneja, H., and J. G. Webster. 2016. “How Do Global Audiences Take Shape? The Role of Institutions and Culture in Patterns of Web Use.” Journal of Communication 66 (1): 161–182. doi:10.1111/jcom.12200.

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