References
- Abbott, Porter H. 2002. The Cambridge Introduction to Narrative. Cambridge: Cambridge University Press.
- Ächtler, Norman. 2014. “Was ist ein Narrativ? Begriffsgeschichtliche Überlegungen anlässlich der aktuellen Europa-Debatte.” KulturPoetik 14 (2): 244–268. https://www.jstor.org/stable/24369901.
- Adamson, Gary, Joe Pine, Tom Van Steenhoven, and Jodi Kroupa. 2006. “How Storytelling can Drive Strategic Change.” Strategy & Leadership 34 (1): 36–41. https://doi.org/10.1108/10878570610637876.
- Bartel, Caroline A., and Raghu Garud. 2009. “The Role of Narratives in Sustaining Organizational Innovation.” Organization Science 20 (1): 107–117. https://doi.org/10.1287/orsc.1080.0372.
- Beckert, Jens, and Richard Bronk, eds. 2018. Uncertain Futures: Imaginaries, Narratives, and Calculation in the Economy. Oxford: Oxford University Press.
- Boje, David M. 1991. “The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm.” Administrative Science Quarterly 31 (1): 106–126. https://doi.org/10.2307/2393432.
- Boswell, John. 2013. “Why and How Narrative Matters in Deliberative Systems.” Political Studies 61 (3): 620–636.
- Buchanan, David, and Patrick Dawson. 2007. “Discourse and Audience: Organizational Change as Multi-Story Process.” Journal of Management Studies 44 (5): 669–686. https://doi.org/10.1111/j.1467-6486.2006.00669.x.
- Czarniawska, Barbara. 1998. A Narrative Approach to Organization Studies. Thousand Oaks: Sage.
- Dunford, Richard, and Deborah Helen Jones. 2000. “Narrative in Strategic Change.” Human Relations 53 (9): 1207–1226. https://doi.org/10.1177/0018726700539005.
- Dunne, Anthony, and Fiona Raby. 2013. Speculative Everything: Design, Fiction, and Social Dreaming. Cambridge: The MIT Press.
- Fenton, Christopher, and Ann Langley. 2011. “Strategy as Practice and the Narrative Turn.” Organization Studies 32 (9): 1171–1196. https://journals.sagepub.com/doi/pdf/10.1177/0170840611410838.
- Franke-Schwenk, Anja. 2014. “Politische Narrative in autoritären Herrschaftskontexten.” In Politische Narrative: Konzepte - Analysen - Forschungspraxis, edited by Frank Gadinger, Taylan Yildiz, and Sebastian Jarzebski, 363–386. Wiesbaden: Springer Fachmedien Wiesbaden.
- Ganz, Marshall. 2009. What Is Public Narrative: Self, us & Now (Public Narrative Worksheet). http://nrs.harvard.edu/urn-3:HUL.InstRepos:30760283.
- Gill, Robert. 2015. “Why the PR Strategy of Storytelling Improves Employee Engagement and Adds Value to CSR: An Integrated Literature Review.” Public Relations Review 41 (5): 662–674. https://doi.org/10.1016/j.pubrev.2014.02.012.
- Jasanoff, Sheila, and Sang-Hyun Kim. 2015. Dreamscapes of Modernity: Sociotechnical Imaginaries and the Fabrication of Power. Chicago; London: The University of Chicago Press.
- Kaplan, Sarah, and Wanda Orlikowski. 2014. Beyond Forecasting: Creating New Strategic Narratives. MIT Sloan Management Review, Fall. https://sloanreview.mit.edu/article/beyond-forecasting-creating-new-strategic-narratives/.
- Koschorke, Albrecht. 2012. Wahrheit und Erfindung: Grundzüge einer Allgemeinen Erzähltheorie. Frankfurt am Main: S. Fischer.
- Nahari, Galit, Glicksohn, Joseph, and Nachson, Israel. 2010. “Credibility Judgments of Narratives: Language, Plausibility, and Absorption.” American Journal of Psychology 123 (3): 319 – 335.
- O’Connor, Ellen. 2002. “Storied Business: Typology, Intertextuality, and Traffic in Entrepreneurial Narrative.” International Journal of Business Communication 39 (1): 36–54. https://doi.org/10.1177/002194360203900103.
- Ogilvy, Jay, Ikujiro Nonaka, and Noburo Konno. 2014. “Toward Narrative Strategy.” World Futures 70 (1): 5–18. https://doi.org/10.1080/02604027.2014.875718.
- Rindova, Violina P., and Luis L. Martins. 2021. “Futurescapes: Imagination and Temporal Reorganization in the Design of Strategic Narratives.” Strategic Organization, 1–25. https://doi.org/10.1177/1476127021989787.
- Rudrum, David. 2005. “From Narrative Representation to Narrative Use: Towards the Limits of Definition.” Narrative 13 (2): 195–204.
- Schoeneborn, Dennis, and Steffen Blaschke. 2016. “Introduction.” In Organization as Communication: Perspectives in Dialogue, edited by Dennis Schoeneborn, and Steffen Blaschke, XIII. New York: Routledge.
- Seeger, Matthew W., Timothy L. Sellnow, and Robert R. Ulmer. 1998. Annals of the International Communication Association 21 (1): 231–276. https://doi.org/10.1080/23808985.1998.11678952.
- Shiller, Robert J. 2019. Narrative Economics: How Stories go Viral & Drive Major Economic Events. Princeton: Princeton University Press.
- Spear, Sarah, and Stuart Roper. 2016. “Storytelling in Organisations: Supporting or Subverting Corporate Strategy?” Corporate Communications: An International Journal 21 (4): 516–532. http://doi.org/10.1108/CCIJ-02-2016-0020.
- Sukulla, Freya. 2019. Narrative Persuasion. Baden-Baden: Nomos.
- Taylor, James R., and Elizabeth J. Van Every. 2000. The Emergent Organization: Communication as its Site and Surface. Mahwah: Erlbaum.
- Whittington, Richard. 1996. “Strategy as Practice.” Long Range Planning 29 (5): 731–735. https://doi.org/10.1016/0024-6301(96)00068-4.
- Zerfass, Ansgar, and Simone Huck. 2007. “Innovation, Communication, and Leadership: New Developments in Strategic Communication.” International Journal of Strategic Communication 1 (2): 107–122. https://doi.org/10.1080/15531180701298908.
- Web based Sources
- Hübner, Sarah. 2017. “Warum Narrative Kommunikation nachhaltig beeinflussen.” vomhoff.de. Accessed March 29, 2021. https://www.vomhoff.de/blog/warum-narrative-kommunikation-nachhaltig-beeinflussen.
- Merck. 2010. “News Release.” Accessed March 29, 2021. https://www.merckgroup.com/investors/why-invest/acquisitions/2010/us/2010-02-28-millipore-corporation-US.pdf.
- Merck. 2014. “Merck Completes Acquisition of AZ Electronic Materials” Accessed March 29, 2021. https://www.merckgroup.com/content/dam/web/corporate/non-images/press-releases/2014/may/en/Completes-Acquisition-AZ-EN.pdf.
- Merck. 2015. “Merck Completes Sigma-Aldrich Acquisition” Accessed March 29, 2021. https://www.merckmillipore.com/DE/en/20151117_174251.
- Merck. 2018. “State of curiosity report 2018.” Accessed March 29, 2021. https://www.merckgroup.com/en/company/curiosity/curiosity-report.html.
- Merck. 2020. “Merck erhält US-Patente für fundamentale CRISPR-Cas9-Technologie.” Accessed March 29, 2021. https://www.merckgroup.com/de/news/us-patents-crispr-cas9-11-05-2020.html.
- Merck. 2021a. “Our state of curiosity.” Accessed March 29, 2021. https://www.merckgroup.com/en/company/curiosity/our-curiosity.html.
- Merck. 2021b. “Engel-Apotheke in Darmstadt, Merck is the world’s oldest pharmaceutical and chemical company.” Accessed March 29, 2021. https://www.merckgroup.com/en/publications/media-gallery-history-engel-apotheke.html.
- Merck. 2021c. “Company” Accessed March 29, 2021. https://www.merckgroup.com/en/company.html.
- Merck. 2021d. “Who we are” Accessed March 29, 2021. https://www.merckgroup.com/en/company/who-we-are/strategy-and-values.html.
- Oschmann, Stefan. 2020. “Purpose and Strategy go hand in hand.” Interview by Merck. March 1, 2020. Accessed March 29, 2021. https://www.merckgroup.com/en/pro/articles/purpose-and-strategy-go-hand-in-hand.html.
- News articles
- Burger, Ludwig. 2018. “P&G to buy German Merck’s consumer health unit for $4.2 billion.” Reuters. April 19, 2018. https://www.reuters.com/article/uk-merck-m-a-p-g/pg-to-buy-german-mercks-consumer-health-unit-for-4-2-billion-idUKKBN1HQ0EH?edition-redirect=uk.
- Eckmann, Sonja. 2017a. “Merck: Ein Pharma-Dino erfindet sich neu.” Healthrelations. May 31, 2017. https://www.healthrelations.de/merck-neuausrichtung-einer-marke/.
- Eckmann, Sonja. 2017b. “Merck, Teil 2: Employer Branding done right.” Healthrelations. June 7, 2017. https://www.healthrelations.de/merck-employer-branding/.
- Kennedy, Simon, and Market Watch. 2006. “Germany’s Merck to buy Serono.” MarketWatch. September 21, 2006. https://www.marketwatch.com/story/merck-kgaa-to-buy-biotech-serono-for-133-bln.
- Krugman, Paul. 2016. “The Economic Narrative.” New York Times. September 1, 2010. https://krugman.blogs.nytimes.com/2010/09/01/the-economic-narrative/.
- Löber, Axel. 2017. “Merck: Interview zur Markenkampagne #catchcurious.” Inverview by Sonja Eckmann. Healthrelations. June 21, 2017. https://www.healthrelations.de/merck-interview-catchcurious/.
- NBC. 2007. “Germany’s Merck sells generics unit to Mylan.” NBC. May 13, 2007. https://www.nbcnews.com/id/wbna18644865.
- Schneider, Manfred. 2017. “Das Närrische Narrativ.” Neue Zürcher Zeitung. May 8, 2017. https://www.nzz.ch/meinung/kommentare/gedankenlos-und-antiintellektuell-das-naerrische-narrativ-ld.1290840.